Tom Tunguz

OCTOBER 21, 2014

Zendesk’s strong brand enabled its efficient growth. Bill’s team built the brand by investing in long term initiatives like customer evangelism and content. Customer Evangelism. Bill tasked the customer evangelism team with three goals. The video went viral, further bolstering the brand. Website/Conversion Team.

Scale 214

Scale Marketing Growth Hacking SaaS 214

SaaStr

NOVEMBER 4, 2022

CAC payback factors in all the health indicators of your business: GTM efficiency, ARR growth, churn rates, and gross margin. It intentionally excluded R&D costs, understanding that it’s an investment for the future. Unlock non-linear growth by leveraging partnerships. DIY growth hacks to juice your sales.

Scale 49

Scale Growth Hacking Systems Review Finance 49

SaaStr

JULY 3, 2024

time, he agreed to invest a million dollars into the company and kickstarted everything. Long-term revenue is more painful, but it’s essential to invest in it. Every new market has growth hacks. They almost gave up until another co-founder sent a cold email to Mark Cuban, who sat at the corner of media and technology.

Enterprise 293

Enterprise AI Search AI Artificial Intelligence 293

Intercom, Inc.

APRIL 16, 2018

This leads to a tunnel vision focus on optimizing funnels and growth hacking button colors, and ignores investing time in equally important tasks, like creating emotional connections with your customers. Brand is the emotional connection you establish with your customers and those whom you would like to become customers.

Branding 224

Branding Growth Hacking Scale Advertising 224

Intercom, Inc.

FEBRUARY 23, 2018

They invest so actively and heavily in making every step of that process frictionless that many of us happily use Amazon over a local vendor because it’s simple, frictionless, easy and consistent. Invest in your relationship with your customers. There are no shortcuts or growth hacks to building strong customer relationships.

Scale 182

Scale Transportation Growth Hacking Technical Review 182

Buffer Resources

OCTOBER 17, 2024

Less connection: Rapid growth can erode the personalized service that small business customers expect. They invested heavily in ads and agencies with big price tags, but the result was a mountain of content that didn’t match their brand or audience needs. The result was always disappointing.

Social Media 115

Social Media Business Scale Marketing 115

Neil Patel

AUGUST 11, 2021

Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost. Where marketing and engineering meet, growth hacking happens. Pick one and run with it.

Marketing 144

Marketing Social Media Growth Hacking Consulting 144

Casey Accidental

APRIL 13, 2021

Product people should only be focused on growth i.e. connecting people to the value of a product once they’ve confirmed the product is delivering value. So it’s important to have a strong understanding of what product/market fit looks like before investing in growth. It’s not very actionable advice. Either retained customers: .

Product Marketing 145

Product Marketing Marketing Scale Retention 145

The Marketing & Growth Hacking Publication

MARCH 27, 2019

How can you create a power-packed pitch for the right purpose that will strengthen your startup marketing efforts and help you maximize your return on investments (ROI)? A pitch deck is basically the primary way in which you can get clients to invest in your business. What is a Pitch Deck? What have we missed? Write for us.

Growth Hacking 40

Growth Hacking Startup Marketing Investment 40

Incredo

OCTOBER 23, 2019

Not all investors are equal : you should target the right ones who are interested in investing in SaaS and tend to fund in your geography & startup stage. A person who agrees to invest in a risky early-stage business with no final product and customers, is probably an angel. First, angel investor or VC? What makes them different?

SaaS 154

SaaS Social Media Startup Scale 154

Tom Tunguz

FEBRUARY 19, 2014

Quantitative Marketing - aka growth hacking, is the team reponsible for marketing qualified leads (MQL). These teams are by nature technical, often performing significant data analysis to maximize return-on-investment of their marketing spend. Marcom teams interact quite a bit with Public Relations (internal or external).

Sales Hiring 100

Sales Hiring Startup Growth Hacking Marketing 100

Sixteen Ventures

MARCH 9, 2024

While initial excitement can fuel product adoption, failing to […] The post Bridging the Engagement Gap: Keeping Customers Actively Invested appeared first on Customer-centric Growth by Lincoln Murphy.

Engagement 67

Engagement Investment SaaS Growth Hacking 67

Incredo

OCTOBER 8, 2019

To hold you back from possible misperceptions and undesirable outcomes, we want to share 6 cases that are common in business. #1 Being stingy and escape investing financial resources – Economical is not the same as stingy. Top 3 Facebook groups where you can 1.

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

Intercom, Inc.

DECEMBER 12, 2019

Consider this analysis from Georgios Chasiotis at Marketing & Growth Hacking: “The reason why we need to move beyond MQLs and SQLs is that people are tired of ‘marketing tricks’ that work only in the short-term. We’ve always invested in partner relationships. They had a growing partnership landscape.

Scale 169

Scale Growth Hacking Enterprise Scaling 169

Casey Accidental

MAY 12, 2021

Often, people ask me for career advice or how I got to where I am, or more tactically if they should advise companies, invest in companies, start a company or become an executive or whatever. Now, those solutions aren’t growth hacks or tips and tricks, but generalizable frameworks that can be wielded in the appropriate situations.

Scale 101

Scale Venture Capital Growth Hacking Scaling 101

Incredo

OCTOBER 8, 2019

To hold you back from possible misperceptions and undesirable outcomes, we want to share 6 cases that are common in business. #1 Being stingy and escape investing financial resources – Economical is not the same as stingy. Top 3 Facebook groups where you can 1.

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

Hitenism

JANUARY 6, 2017

We ruled out all contending marketing channels that required us to invest a large amount of cash upfront. The classic example of a company that employed this method of growth hacking is Airbnb. They knew that their target audience was searching on Craigslist, so they hacked Craigslist to promote their listings.

Startup 182

Startup Marketing Content Marketing Engagement 182

Intercom, Inc.

JULY 11, 2019

You should spread those kinds of cuts more evenly and try to then invest in your customers, so you can come out of that downturn a little bit better. Why customer service is worth the investment. But where else can you be investing outside of headcount to maintain that customer centricity? Source: HubSpot Research.

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

Buffer Resources

APRIL 22, 2024

Certain sub-niches and communities thrive on Twitter—think spaces that change rapidly, like investing, SEO, cryptocurrency, SaaS, and global news. As you better understand the social media landscape, work your way up to daily posting for maximum return on investment.

Social Media 125

Social Media Scale Growth Hacking Headcount 125

User Pilot

JUNE 19, 2024

GrowthHackers : Growth hacking strategies, user acquisition & experimentation. Product School : Growth product management, user acquisition channels & experimentation frameworks. Blogs : Userpilot Blog : Product management, user experiences & product-led growth. Data-driven decisions are key to growth.

Management 59

Management Growth Hacking Scale Customer Lifetime Value 59

Neil Patel

DECEMBER 11, 2020

Blue-sky thinking Pushing the envelope Facetime Ping me Digital transformation Big data Next-gen Deep dive Growth hacking Value add. Examples of Common Buzzword Acronyms and Meanings.

Technical Review 140

Technical Review Social Media AI Search Artificial Intelligence 140

Unbounce

JULY 21, 2020

In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator.

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

SaaStr

SEPTEMBER 3, 2019

I mean, my background is growth and we tried all of the growth hacks in the book, including the book that I wrote. I realized that I was missing something fundamental in that first company that was deep product/market fit. We did everything we could to force it.

Acquisition 162

Acquisition Software Review Payment Methods Marketplace as a Service 162

yoursales

JANUARY 28, 2022

Smart Scheduling. Screenshare, Demoing, Conference Calls. Social Selling. Team Communication. Video Sales Engagement. Web Visitor ID/Tracking. Sales Growth Hack Tools. Currenty investing time in our Drift setup. What are Sales Growth Hacking Tools?: Sales Stack Graveyard.

Scale 113

Scale Payment Methods Payment Solutions Sales Recruiting 113

FastSpring

SEPTEMBER 16, 2022

Valid question, and I’m going to answer it — because the reasons (plural) we have for investing in this initiative may not be as simple as the most cynical among us assume. Companies don’t just invest in new programs to benefit random business people on the internet; they do it because it serves their own business in some way.

SaaS Payments 148

SaaS Payments Payment Solutions Merchant Services Software Review 148

Intercom, Inc.

MARCH 22, 2018

I was a consumer-facing PM and actually doing a lot of growth stuff before it was “growth hacking” – things like SEO, conversion rate optimization and lead generation. They didn’t have to invest as much time in the technology and it was effective in the long run. You co-founded the cross-functional growth team.

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

The Marketing & Growth Hacking Publication

MARCH 19, 2019

If you want to succeed in your online business endeavors, it is essential that you use the right channels to engage with your audience and increase your return on investment (ROI). In view of this, invests in social ads to aid you to promote your content on various social media channels. We live in an increasingly digital world.

Social Media 53

Social Media Growth Hacking Marketing Business 53

yoursales

JANUARY 29, 2021

Smart Scheduling. Screenshare, Demoing, Conference Calls. Social Selling. Team Communication. Video Sales Engagement. Web Visitor ID/Tracking. Sales Growth Hack Tools. Currenty investing time in our Drift setup. What are Sales Growth Hacking Tools?: Sales Stack Graveyard.

Scale 106

Scale Payment Methods Payment Solutions Sales Recruiting 106

The Marketing & Growth Hacking Publication

MARCH 5, 2019

Photo by rawpixel on Unsplash This year, one of the most important things growth driven organization’s can invest in is focused alignment between sales and marketing. Highly aligned organization’s average 32% YoY growth while their less aligned counterparts see a 7% decrease. Contact us for a sponsored post. Write for us.

Marketing 53

Marketing Growth Hacking Sales Benchmarks 53

yoursales

DECEMBER 23, 2019

Smart Scheduling. Screenshare, Demoing, Conference Calls. Social Selling. Team Communication. Video Sales Engagement. Web Visitor ID/Tracking. Sales Growth Hack Tools. Currenty investing time in our Drift setup. What are Sales Growth Hacking Tools?: Sales Stack Graveyard.

Scale 103

Scale Payment Methods Payment Solutions Sales Recruiting 103

yoursales

DECEMBER 23, 2019

Smart Scheduling. Screenshare, Demoing, Conference Calls. Social Selling. Team Communication. Video Sales Engagement. Web Visitor ID/Tracking. Sales Growth Hack Tools. Currenty investing time in our Drift setup. What are Sales Growth Hacking Tools?: Sales Stack Graveyard.

Scale 103

Scale Payment Methods Payment Solutions Sales Recruiting 103

The Marketing & Growth Hacking Publication

FEBRUARY 23, 2019

Worthy collaborators become invested in your brand. Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. Not having to worry about voicing “dumb ideas” or “dumb questions” because it’s agreed: there aren’t any. Talking to a trusted partner helps clarify your own thinking. Everybody wins.

Growth Hacking 45

Growth Hacking Social Media Branding Content Marketing 45

yoursales

DECEMBER 12, 2018

Smart Scheduling. Screenshare, Demoing, Conference Calls. Social Selling. Team Communication. Video Sales Engagement. Web Visitor ID/Tracking. Sales Growth Hack Tools. Currenty investing time in our Drift setup. Sales Growth Hacking Before you read this section, take note of this!!!:

Scale 100

Scale Payment Methods Payment Solutions Sales Recruiting 100

Aaron Beashel

MARCH 13, 2014

In a recent post on my blog titled 4 stages of growth hacking , I make the point that optimising your Growth Engine is often an overlooked step of the Growth process. Instead, think about whats the minimal thing you can do to test whether your hypothesis is correct or not. Record results and learnings.

Engineering 100

Engineering Growth Hacking Acquisition Churn 100

Chart Mogul

JUNE 10, 2018

The businesses that are winning in today’s hypercompetitive world are investing in their brand. Growth hacks are temporary, but a great brand is enduring. Ed wrote a great piece on B2B’s continued investment in brand.). Your brand is a promise to your customers. Want to read more about our thoughts on B2B branding?

Growth Hacking 60

Growth Hacking Branding Subscription Payment Features 60

Chart Mogul

APRIL 29, 2020

A content delivery network is one of the easiest “growth hacks” The easiest way to increase the sales, user loyalty, and retention rate of your web project is to improve its pages’ performance. And, since even a one-second delay can drop conversion by 20% , saving users time saves your sales.

Scale 90

Scale Underperforming Technical Team Technical Review Software Review 90

Sales Hacker

FEBRUARY 27, 2018

Great CMOs, CROs, and CFOs are now looking at the actual customer funnel top to bottom, from trade show scan to closed-won Opportunity, and trying to figure out what lead source investment is best. Your marketing budget is close to zero, and you’ve mostly growth hacked your way to $200K in ARR. ” – Jeb Blount.

Sales Hiring 92

Sales Hiring Development Sales Growth Hacking 92