The Moz Blog

FEBRUARY 19, 2024

Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being shut down, Miriam Ellis outlines your options for a free/cheap replacement site, with tons of tips for making a strong 1-page presence.

Business 106

Business 106

User Pilot

APRIL 17, 2024

TL;DR Customer insight platforms enable informed business decisions by analyzing customer behaviors and preferences to improve products and experiences. Businesses collect customer insights through data monitoring, surveys , interviews, support interactions , and social media. Read on to learn more. How do you gather customer insights?

AI Search 94

AI Search Social Media Cross-platform App Design (Application) Systems Review 94

Tom Tunguz

FEBRUARY 25, 2023

Similar questions have surrounded Microsoft’s acquisition of Blizzard; The US Department of Justice seeks to unwind the Google/DoubleClick merger ; British regulatory bodies forced Facebook to reverse its Giphy acquisition. We’re entering a period wherein governments regulate large technology businesses more actively.

Acquisition 207

Acquisition Startup Government Technical Review 207

SaaStr

JULY 27, 2022

So when we started SaaStr waaay back in 2012, I never would have thought of profiling Microsoft and its old fashioned desktop software. But fast forward to today, and Microsoft truly is a Cloud and SaaS company, with Azure and LinkedIn its fastest growing business units! Google Cloud grew 36% (don't have constant currency).

Azure 279

Azure Cloud B2B Scaling 279

Neil Patel

AUGUST 19, 2021

Are you struggling to get more clients for your accounting business? While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 The difference between low-growth and high-growth businesses in any sector is marketing. You’re not alone. 6 Marketing Tips for CPAs.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Neil Patel

SEPTEMBER 21, 2020

As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides. What Are Google Guides?

Payment Methods 145

Payment Methods Systems Review Payment Services Payment Solutions 145

Neil Patel

JANUARY 26, 2023

Mega corporations like Amazon and Google seem to dominate the market with their services, but did you know that the vast majority of jobs are made by small business owners? In fact, small businesses (under 500 employees) make up 99.9% of all US businesses , and they account for nearly half (46.8 What is Google Map Pack?

Strategy 94

Strategy Business Social Media Mobile 94

User Pilot

APRIL 7, 2024

Google Analytics is the best website visitor-tracking software. The goal of user tracking is to know pressing user concerns derived from user behavior and to address them for the benefit of both the customer and the business. Customer profiles. A customer profile view from Userpilot. Userpilot’s retention tables.

Scale 99

Scale Social Media AI Search SaaS 99

Buffer Resources

OCTOBER 16, 2023

Expanded Profile Bios Feature Expanded profile bios offer users more space to express themselves, improving personal branding opportunities. Use the additional bio space to provide a more comprehensive introduction to your profile visitors. Update your Google Business Profile to include all your active social media links.

Social Media 87

Social Media AI Search Payments AI 87

SaaStr

DECEMBER 12, 2023

Step 1: Identify Your Ideal Customer Profile (ICP) Who are you selling to? What is your Ideal Customer Profile? The person you’re talking to is likely tied to the success of the business, so you need to figure out what the impact is on the business if you don’t solve their problem. First, determine the right ICP.

Point of Sale 236

Point of Sale Forecasting Technical Review SMB 236

User Pilot

MARCH 29, 2024

By analyzing user behavior patterns and uncovering valuable insights, behavior analytics tools enable businesses to design strategies that drive retention and business growth. Google Analytics is the best website analytics software. Customer profiles. A customer profile from Userpilot. Userpilot’s Heatmaps feature.

Social Media 99

Social Media AI Retention Pricing 99

IT World

OCTOBER 6, 2022

Cookies, beacons, digital signatures, trackers, and other technologies on websites and in apps let advertisers, businesses, governments, and even criminals build a profile about what you do, who you know, and who you are at very intimate levels of detail. That is the norm today.

Government 145

Government Advertising Technology Business 145

How To Buy Saas

MARCH 6, 2024

Many of us happen to use WhatsApp to connect with businesses in real-time, but with the normal app, it does not have much impact. And that is why WhatsApp has launched the WhatsApp Business Service with a set of premium features for businesses to run without much hassle. It has been an integral part of modern business strategy.

Payment Methods 52

Payment Methods Payment Solutions Payments Technical Advisors 52

User Pilot

NOVEMBER 20, 2023

Data profiling tools automatically analyze data structure, data content, and data relationships to reduce the risk of corrupt or inconsistent data. How do data discrepancies affect business processes? For instance, Adjust uses Coordinated Universal Time while Google Ads works on Pacific Standard Time.

Data 98

Data Underperforming Technical Team Government Metrics 98

Buffer Resources

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. In this article, I'll dive deeper into tactics for making your profile stand out on the increasingly crowded platform.

Sales Recruiting 127

Sales Recruiting Sales Hiring Scale Social Media 127

Intercom, Inc.

APRIL 26, 2022

I’m excited to announce that we have welcomed a new and accomplished member to the Intercom board: Eileen Naughton, previously an executive leader at Google, President of Time Magazine, and General Manager of Fortune. She was previously on the board of L’Oreal , among other high-profile companies.

Healthcare 118

Healthcare Leadership AI Cloud 118

Neil Patel

JANUARY 12, 2021

On the hunt for a Google+ (also called Google Plus and G+) alternative? Here are the best Google Plus alternatives and how you can use them to grow your business online. Here are the best Google Plus alternatives and how you can use them to grow your business online. Google My Business.

Social Media 111

Social Media Business Sales Hiring Branding 111

User Pilot

MARCH 17, 2024

TL;DR Analytics dashboards are tools for visualizing key metrics in your business. The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards.

Social Media 95

Social Media Data SaaS Scale 95

Buffer Resources

JUNE 12, 2023

Available Channels Agorapulse allows users to publish content on seven channels: Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Business, and TikTok. Buffer, however, connects with two extra channels, helping users publish on Mastodon and Pinterest and analyze their analytics on Shopify.

Social Media 73

Social Media Artificial Intelligence Management AI 73

Neil Patel

JANUARY 18, 2021

shoppers check out local business listings online daily? To me, this means there’s a real opportunity to grow your business if you find a way to quickly and reliably connect with the best leads. Local Services Ads connect you to local customers searching for the services you offer, whether you’re a tradesperson or small business owner.

Software Review 133

Software Review Advertising Consulting Branding 133

Neil Patel

JULY 27, 2021

You’d be forgiven for not knowing anything about Google’s latest Workspace app, Google Currents. The search company has hardly gone to great lengths to advertise their new offering or explain how it can help your business. What Is Google Currents? It is an updated version of the now-defunct social media platform Google+.

Social Media 124

Social Media Communication Enterprise Advertising 124

Sales Hacker

FEBRUARY 15, 2024

Poor-quality data costs businesses $700 billion a year, and the average customer’s contact database is 90% incomplete contacts ( source ). You can find the full list of requirements and how to comply on Google. Wiza allows you to export your search and build profiles on your prospects. To improve prospecting, relevance is key.

AI Search 90

AI Search Social Media AI Sales Funnel 90

Neil Patel

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. Which is why you might be considering getting a Google Adwords certification.

Advertising 112

Advertising Venture Capital Entrepreneurship Branding 112

Neil Patel

JANUARY 25, 2021

The first is to ensure your business listings are included on major listing sites like Google, Yelp, and Yahoo. The Importance of Business Listings. How often do you see a business listing pop up on Google with minimal information, no images, and few reviews? Which Channels Should My Business Be Listed On?

Business 132

Business Technical Review Trends Compensation 132

Neil Patel

JULY 28, 2021

One way is to claim your Google News author knowledge panel. What Is a Google News Author Knowledge Panel? Google News author knowledge panels are information boxes Google displays at the top of the search engine results pages (SERPs) when a user searches for an entity. Create or Sign in to Your Google Account.

Social Media 123

Social Media Systems Review Banking Engineering 123

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. For example, include words related to your travel business’s services or products. Are you looking to increase traffic to your travel website? Then, you might as well get a piece of the pie.

Travel 81

Travel Strategy Social Media Technical Review 81

Neil Patel

JULY 21, 2021

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com ), your social media profiles are usually the first results Google shows when someone searches for you.

Social Media 145

Social Media Branding Business Engagement 145

Neil Patel

MAY 13, 2021

So, I fired up Ahrefs and took a look at her backlink profile. Then I took a look at her Google Webmaster Tools account and saw that she had a manual actions report stating that her website had been penalized for low-quality links. What is Google’s Disavow Tool and When Should You Use It? Google’s Disavow Tool Warning.

Systems Review 145

Systems Review Engineering Trends Data 145

Neil Patel

SEPTEMBER 14, 2021

Have you ever wondered how competitor’s hotels are ranking on the first page of Google? Most of them use free directories like Google and Tripadvisor to reach prospective customers. Let’s dive into the key reasons you should add your hotel to Google, Tripadvisor, and similar hotel booking engines. Increase Visibility.

Payment Methods 119

Payment Methods Payment Services Payments Social Media 119

User Pilot

APRIL 14, 2024

Is Userpilot or Google Analytics the best tool for user analytics? TL;DR Let’s explore how Userpilot and Google Analytics compare when it comes to performing user analysis. In-App Experience Enhancements : While Google Analytics provides data, Userpilot offers tools to act on that data within the application.

Software Review 52

Software Review Onboarding Mobile compliance 52

Buffer Resources

MARCH 26, 2024

For businesses or individuals looking to build or grow a presence on Pinterest , consistently posting valuable and interesting Pins is a great Pinterest marketing strategy to help people discover and share your Pins. On the left side, you’ll see an option to connect more profiles and pages. Then head on over to Buffer.

Social Media 64

Social Media Management Strategy Branding 64

Kellblog

APRIL 19, 2024

CEO: Well, you know, you can’t really control who clicks on a Google ad, so we can get inbound from SMB, MM, and ENT. An ideal customer customer profile (ICP) with concentric circles. All of your reported metrics quickly become a variably weighted blend of two different businesses. Split business units.

Startup 98

Startup SMB Airlines Banking 98

Neil Patel

DECEMBER 18, 2020

If you own a local business, be it a restaurant, bar, retail store, or even a local service provider, you might have heard of Yelp Elite. The Yelp Elite Squad reviews can have a positive or negative impact on your business’ reputation, even though n egative reviews can help your business seem more trustworthy.

Business 144

Business Social Media Construction Travel 144

Neil Patel

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. Let’s find out.

Marketing 133

Marketing Technical Review Scale Advertising 133

Neil Patel

SEPTEMBER 11, 2020

If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody , can put your business on the map. Here are a few questions to ponder: How can you, as a local business, stand out among your competitors? Yelp for Business Options.

Business 145

Business Advertising Software Review Mobile 145

Neil Patel

DECEMBER 9, 2020

Great testimonials tell people that your business is not only legitimate but that it actually works. Testimonials boost your conversion rate and inspire trust in your business. Your current Facebook business page. Especially if you’re a local business, you might already have reviews here that you haven’t noticed.

Merchant Services 142

Merchant Services Strategy Branding Business 142

SaaStr

MAY 29, 2019

Claire Hughes Johnson began her career as a special assistant for operations to the MA Attorney General before going on to Google from 2004-2014 where she held a series of roles from VP of Global Online Sales to VP of Google X, Self-driving cars. After her time at Google, Claire went on to her current role as COO of Stripe.

Payment Methods 220

Payment Methods Payment Solutions Payment Services Banking 220