SaaStr

APRIL 4, 2022

Jess Weimer, Senior Vice President of Revenue Marketing at Podium, discusses why it’s time to pivot from demand generation to revenue marketing and best practices for making that pivot. Pillars of Revenue Marketing . Evolving to Revenue Marketing . Organizing your teams for revenue marketing.

Scale 274

Scale Revenue Scaling Marketing 274

SaaStr

DECEMBER 17, 2024

When Dan O’Connell stepped into the CEO role at Front , a customer service platform with nearly 9,000 customers and nearly $100M in revenue, it wasn’t his first rodeo. At Front, this meant shifting from bi-weekly to weekly forecast meetings. ” 3.

Management 274

Management Scale Company Culture Forecasting 274

SaaStr

OCTOBER 15, 2023

This week we have Robby Allen, Chief Revenue Officer at AgentSync! #1. We use Gong for everything from driving our enablement efforts to managing the forecast. #4. During Robby’s tenure as CRO, AgentSync has grown revenue 27x, raised over $150M, and was most recently valued at $1.2B. What’s your core stack of apps today?

Revenue 292

Revenue Forecasting Sales Enablement Customer Success 292

SaaStr

OCTOBER 23, 2024

in revenue. Then, in 2017, with around $50M in revenue, BILL added payment capabilities. When René’s dad had a payroll company, the rule of thumb was always one year’s worth of revenue, four quarters, because a customer lasted a year. Are We In a Downturn? There was an inflection point for BILL around 10k customers.

SMB 307

SMB Payment Services Payments Payment Methods 307

SaaStr

MARCH 18, 2025

It’s an incredible look back on scaling and more: Colin Jones, first Chief Revenue Officer at Wiz. Colin joined Wiz in February 2021 when the company was near zero revenue. This practical, observable metric drove more decision-making than sophisticated dashboards or forecasting models.

Scale 174

Scale Sales Hiring Scaling Headcount 174

Predictable Revenue

FEBRUARY 10, 2025

Learn what revenue forecasting is and why it's crucial. Here's a guide for building accurate forecasts for better financial planning. The post What Is Revenue Forecasting and How Can You Use it? appeared first on Predictable Revenue.

Forecasting 130

Forecasting Revenue Development Sales 130

The Moz Blog

MAY 29, 2025

Struggling to prove contents revenue impact? Learn a practical audit framework to trim waste, forecast ROI, and show contents true business value.

Revenue 96

Revenue Forecasting Business 96

SaaStr

JULY 13, 2022

Co-founder and CEO of Insider , Hande Cilingir, talks about what it takes to write a successful revenue growth story. However, the revenue forecast accuracy and the realization of that revenue each month are more important. Or the revenue their business will generate by month-end.

Scale 282

Scale Sales Hiring Revenue Marketplace as a Service 282

Tom Tunguz

FEBRUARY 26, 2025

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale.

SaaS Payments 283

SaaS Payments Pricing Strategy Scale 283

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Overcome GTM fragmentation.

Revenue 246

Revenue Engineering Scale Sales Hiring 246

Predictable Revenue

JUNE 10, 2024

In this episode Collin Stewart hosts Jeremy Painkin, SVP at Community Brands, to discuss the essentials of effective forecasting. The post A Guide to Effective Forecasting with Jeremy Painkin appeared first on Predictable Revenue.

Forecasting 162

Forecasting Branding Revenue Development 162

Stax

APRIL 15, 2025

For subscription-based businesses achieving consistent and predictable revenue growth is the holy grail. In fact, monthly recurring revenue (MRR) is one of the most important metrics subscription businesses should be aware of. TL;DR MRR is the average revenue that a company expects to receive each month.

Payments 88

Payments SaaS Payments Revenue Payment Services 88

SaaStr

DECEMBER 16, 2022

Your revenue targets aren’t changing, but the world around you is. Small tweaks at every stage of the revenue cycle can help you stay on target no matter what is thrown your way. . You’ll leave armed with ideas to get the most out of your entire revenue motion. . Revenue Motion Isn’t A Series Of Independent Movements.

Revenue 261

Revenue Technical Review Forecasting AI 261

Tom Tunguz

APRIL 14, 2020

Sam Jacobs created the Revenue Collective , a group of more than 1700 sales professionals at some of the fastest-growing companies. With chapters across the US, Revenue Collective has broad reach within the sales community. Recently, Revenue Collective surveyed its members about the impact of coronavirus on businesses.

Sales Hiring 334

Sales Hiring Sales Forecasting Travel 334

Sales Enablement, SaaS and Growth

JUNE 7, 2025

My goal was to help GTM teams model their funnel stages, simulate conversion rates, and forecast revenue outcomes in real time. SALs = MQLs × conversion rate), and adding a revenue projection module based on average deal size. The entire build took just a few hours from concept to launch.

Sales Funnel 130

Sales Funnel Artificial Intelligence Marketing Sales 130

Clouded Judgement

MARCH 7, 2025

This week, we saw an economic forecast predict Q1 GDP to shrink nearly 3%. You can see in the graph below just how quickly these economic forecasts have changed. Revenue multiples are a shorthand valuation framework. Multiples shown below are calculated by taking the Enterprise Value (market cap + debt - cash) / NTM revenue.

Cloud 157

Cloud Forecasting Payment Features Subscription 157

SaaStr

NOVEMBER 16, 2020

If you’d hoped to grow 35% last quarter, and came up short at 25% … but still added more net new revenue than the quarter before — that’s a Soft Miss. By then, second order revenue should be working. You closed $1m in new revenue in Q2, but only $500k in Q3. Do a new forecast. times out of 10.

Scale 343

Scale Forecasting Consulting Revenue 343

SaaStr

JUNE 4, 2025

Pipeline Analysis : Instead of reps manually updating forecasts, AI can analyze conversation sentiment, deal progression patterns, and engagement metrics to provide accurate pipeline insights. The result? The tools exist, but the organizational change is complex.

Scale 230

Scale AI Underperforming Technical Team Sales 230

Blulogix

FEBRUARY 26, 2025

By BluLogix Team The Role of Invoice Forecasting in Financial Planning Introduction Predicting revenue accurately is a game-changer for businesses of all sizes. Invoice forecasting is not just a financial functionits a strategic tool that helps companies optimize cash flow, improve budgeting, and reduce financial risk.

Payment Features 59

Payment Features Forecasting Subscription Data Analysis 59

USIO

JUNE 19, 2025

It’s a powerful value-add that makes your software more useful and opens up a new stream of revenue. The Hidden Revenue Machine: Payment Residuals Most SaaS platforms that offer payments earn what’s known as payment residuals , also referred to as revenue share. 0.6%) per transaction processed through their platform.

Payments 130

Payments SaaS Payments Payment Services Payment Solutions 130

Sales Enablement, SaaS and Growth

MAY 5, 2025

My goal was to help GTM teams model their funnel stages, simulate conversion rates, and forecast revenue outcomes in real time. SALs = MQLs × conversion rate), and adding a revenue projection module based on average deal size. The entire build took just a few hours from concept to launch.

Artificial Intelligence 130

Artificial Intelligence Sales Funnel AI Forecasting 130

Clouded Judgement

JULY 16, 2024

With embedded applied AI and machine learning technologies built specifically for Finance, our platform automates and streamlines workflows, accelerates analysis and improves forecast accuracy, equipping the Office of the CFO to report on, predict and guide business performance. NTM revenue multiple. This implies roughly a $4.2 - $4.8b

Benchmarks 295

Benchmarks Data Machine Learning Artificial Intelligence 295

ChurnZero

APRIL 25, 2025

How can we shift our mindset from reactive to future focused, from assessing past mishaps to forecasting ideal scenarios? Renewals forecasting was historically a sales game, but increasingly, CS teams are responsible for expansion revenue. Choose the right metrics to inform your forecasting model. Where can you start?

Forecasting 52

Forecasting Customer Success Payments Data 52

Clouded Judgement

JANUARY 24, 2025

It might also boost sales forecasting accuracy by using your enterprise’s historical transaction data to predict future trends more reliably. Revenue multiples are a shorthand valuation framework. Multiples shown below are calculated by taking the Enterprise Value (market cap + debt - cash) / NTM revenue.

Enterprise 157

Enterprise AI Cloud Artificial Intelligence 157

Sage Intacct

JUNE 28, 2022

Even for seasoned SaaS CFOs that have been in the subscription revenue sector for years, reporting and forecasting can be daunting processes. Not to mention the tight deadlines finance teams frequently operate under.

Forecasting 129

Forecasting Finance Payment Features Subscription 129

Tom Tunguz

APRIL 2, 2025

Revenue growth, however, is a different story. Across the S&P 500, 13% of revenue is generated in Europe and 29% abroad. as is his book on Debt Crises 2 Assuming a 6x revenue multiple. as is his book on Debt Crises 2 Assuming a 6x revenue multiple.

AI 179

AI Forecasting Startup Trends 179

SaaStr

MARCH 12, 2025

With 10+ years as a CMO at companies ranging from $1M to $1B in revenue, another 10+ years as CEO of companies in the $0-$100M range, and extensive experience as an independent director on startup boards, Dave offers a 360-degree perspective on marketing’s role in SaaS success. But there’s a better way.

Sales Hiring 191

Sales Hiring Marketing Technical Review Underperforming Technical Team 191

Tom Tunguz

APRIL 23, 2023

SMB revenues decreased 13% Education declined 9% with a 68% drop in hardware sales Government grew 13.5% Competitive dynamics have changed with budget consolidation favoring suites over best-in-class solutions & cost-cutting rather than revenue growth products. CDW has a significant government & education business.

Software 297

Software Government Healthcare SMB 297

SaaStr

DECEMBER 13, 2020

In fact, since revenue recurs in SaaS, everyone should hear about bad news before it materially impacts your MRR. When you have a stumble, dispassionately and logically re-forecast. have to try to re-forecast on their own — they’ll quickly lose confidence in your ability to do so. When is our Zero Cash Date now?

Forecasting 358

Forecasting Communication SaaS Investment 358

Clouded Judgement

SEPTEMBER 13, 2024

Generally, software companies follow a beat-and-raise model in their forecasts. The interpretation of this could be one of several things: 1) companies are remaining conservative in their forecasts, 2) selling conditions have worsened slightly, or 3) beat-and-raise scenarios are simply becoming harder to achieve. the guidance) changes.

Cloud 252

Cloud Forecasting Metrics Subscription 252

Stax

MAY 20, 2024

When can revenue NOT be counted as revenue? The concept of unearned revenue can easily trip up SaaS companies that offer subscription services and products on a recurring basis. Unlike when selling ordinary products, you cannot recognize the revenue earned from a subscription all at once.

Payment Features 167

Payment Features Payments Payment Services SaaS Payments 167

SaaStr

APRIL 28, 2022

6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Join these incredible companies to experience all the value of SaaStr!

Forecasting 273

Forecasting compliance Finance Cloud 273

FastSpring

AUGUST 12, 2024

Predictable forecasting. And increased revenue. When developers deploy the simple code, accurate forecasting and expedited renewals get exponentially easier. Let’s examine how a sales team might use the Proforma Invoice API to ensure customer flexibility and maximum revenue for the business. The result?

Payment Features 147

Payment Features Payments Subscription Payment Services 147

SaaStr

MARCH 27, 2023

One, when you have really high gross margins, your cost base actually increases much slower than your revenue base. Revenue growth is the Rule of 40 and you want that number to be above 40% generally. They are really, really good at forecasting. Forecasts should be living documents that you are constantly updating.

SaaS Payments 246

SaaS Payments Technical Review Software Review Venture Capital 246

Stax

JUNE 18, 2025

through 2032, vertical SaaS is accelerating faster, with forecast growth rates reaching 12.3% Integrating payments within your platform will also make your platform stickier, and can provide an additional stream of revenue for your business. While enterprise software grew at 11.1% in 2023 with a projected CAGR of 9.6% through 2034.

Merchant Services 167

Merchant Services SaaS Payments Payment Services Payments 167

SaaStr

JUNE 22, 2023

At Rattle , we are redefining the way revenue teams and leaders interact with their go-to-market systems! Rattle’s revenue acceleration platform enables teams to increase efficiency, transparency, and growth across their revenue funnels. Update your revenue data from anywhere, all within Slack or MS Teams.

Scale 244

Scale Banking compliance Forecasting 244

Tom Tunguz

SEPTEMBER 16, 2017

The chart above shows the sales and marketing investment of publicly traded software companies at different revenue levels. The box marked revenue range 10 indicates the median publicly traded company at between $5M and $10M of revenue spent about 90% of revenue on sales and marketing. Revenue, $M. Year 1 2 3 4 5.

Investment 274

Investment Startup Marketing Sales 274