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The appliance of science: Mark Roberge’s formula for scaling

Intercom, Inc.

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. Applying data and science to scaling has become easier because of the shift that’s happened in the software industry over the past 15 years, from outside sales to inside sales. A data-driven framework for scaling.

Scale 226
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The Playbook to Scaling High-Performance Teams with Gusto COO Lexi Reese (Video + Transcript)

SaaStr

Lexi Reese, Gusto COO uses her 20+ years of experience to provide advice on building high performing teams using authenticity, empathy and logic. Lexi explains the importance of team trust, driver and passenger mindsets, and much more. So a playbook on scaling high performance organizations in 30 bit minutes. So big, big scale.

Scale 180
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The Path to CRO with TigerEye, CircleCl, Lattice, and Notion

SaaStr

Jane Kim, former CRO of CircleCl, Laurabeth Harvey, President of Field Operations at Lattice, and Erica Anderson, Notion’s CRO, all share the key decisions or events that shaped their careers. The decision to leave a fairly scaled role leading 200+ AEs at LinkedIn to join a smaller-stage startup.

Scale 246
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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. But that misses a few important qualities that only live events can offer. Events rely on difference. Staging events to remember. They’re now just called “events.” or “What could be different?”.

Branding 205
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Everyone Has a Side Hustle Now. Is That a Good Thing?

SaaStr

If a VP of Sales has a $500k+ OTE and a big team to manage, does it even make senses to sell courses on the side? Once you had something, once you had scale, then go help one other startup. In any event, here’s my rule: Disclose it. I don’t wish to see more people in increasingly bad financial standing this year.

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Thanks to Maxio, Merge, Orum, SalesIntel, and Vendr for Sponsoring SaaStr Annual 2023!

SaaStr

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Empower your inside sales team by automating the hardest parts of outbound calling. Join these incredible companies to experience all the value of SaaStr!

Scale 217
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From ideas to reality: BetterCloud’s inaugural Hackathon!

BetterCloud

Fostering customer relationships through innovation Over the course of 2 exhilarating days, our team of engineers, product managers, and designers collaborated closely with our customers. Here are a few interesting learnings from the event: Our customers are not just our customers, they are legitimately rooting for us to succeed.