article thumbnail

Introducing SaaStr Workshop Wednesdays! New Content, Every Week, Always Live, Never Recorded

SaaStr

Along with the technological change that enabled the formation of a new category called customer engagement, new ways of working and skill sets were introduced to the landscape. . Without focusing on product market fit, a company might find itself selling five products with only a hundred employees to meet its targets.

Mobile 228
article thumbnail

Four Steps To Build Repeatable B2B Enterprise Selling Motions with Playbuilt Founder and CEO Bo Borland

SaaStr

In the latest Workshop Wednesday , held every Wednesday at 10 a.m. Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

SaaStr

Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. In last week’s Workshop Wednesday , held every Wednesday at 10 a.m. PST, Kady shares the ten things that change in marketing as you scale. This is the core ICP.

Scale 186
article thumbnail

What I Learned Selling My Company for $130M with Harry Glaser of Periscope Data and ModelBit

SaaStr

At a recent SaaStr Workshop Wednesday, he shared a behind-the-scenes look into what this process looks like and five key takeaways for other founders who are want an inside look the process. They grew like crazy when they found product-market-fit and raised a big Series A and B. Then, you may hear what the offer might look like.

article thumbnail

Customer Insights to Transform Sales Conversations

Sales Hacker

Customer business challenges/opportunities: Issues that customers face or opportunities to improve the way they do things that can motivate prospects to engage. What are the characteristics of organizations that are likely to make them a good fit for the products and solutions your company sells? Marketing or product marketing.

article thumbnail

Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

article thumbnail

What is Contextual Email Marketing & How to Set It Up

User Pilot

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses? Why does contextual marketing matter?