SaaStr

NOVEMBER 6, 2019

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. Customers Are Initially Interested in Education, Not Your Product. Not Everyone Will Get It Right Away.

Scale 109

Scale Sales Recruiting Marketplace as a Service Forecasting 109

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive. This stuff is hard!

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Prospective customers have to be educated. Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

Intercom, Inc.

NOVEMBER 14, 2019

Kayti argues, “Even in self-service models, there’s a relationship that they’re feeling with your product.” Of course, when you introduce a new team focused on a new set of metrics or priorities, it can be easy for the scale to tip in either direction. We love the marketplace you’ve created.’”. We love you.

VP of Engineering 108

VP of Engineering Customer Success Churn Scale 108

User Pilot

OCTOBER 22, 2023

Three kinds of webinars are obvious options for increasing engagement: product onboarding webinars, ongoing product education (and upselling), and webinars announcing large product releases. Not only do they provide a platform to educate, update, and communicate with your users, but they also bring a human touch.

Engagement 99

Engagement SaaS Onboarding Marketplace as a Service 99

Neil Patel

APRIL 9, 2021

Everything we do involves measuring different metrics to see what works and what doesn’t. The industry insights section provides you with data on certain industries, such as healthcare and financial services. You need to know which metrics are important and how they translate into certain actions that get a result. Conclusion.

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

Neil Patel

AUGUST 4, 2021

If you’ve been creating educational content on your blog, your best bet would be to start with educational video content and see if that resonates with your audience in the same way. Educational Videos. Educational videos are all about adding value to your audience. Overall, balance storytelling and metrics.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

Neil Patel

APRIL 20, 2021

Until that happens, you’ll find it difficult to sell your actual products or services. Your responsibility is to educate others’ human minds as you convey your brand’s core message. Most people and companies think products and services sell because of their great features. how do you stand out from the crowd?

Sales 137

Sales Outsourcing Services Marketplace as a Service Underperforming Technical Team 137

Totango

JULY 2, 2019

These days, customers expect personalized service. There’s no better way to provide a great customer experience than by surrounding them with attentive, responsive, and personalized service. . Still, you need to know more in order to build a highly responsive and personalized service. Understand Your Customers.

Enterprise 84

Enterprise Marketplace as a Service Customer Lifetime Value Onboarding 84

Intercom, Inc.

MAY 10, 2018

First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Switching to a different service is something that takes a lot of effort. I saw both sides of the marketplace, which was a lot of fun. What educational void is the team trying to fill with these programs?

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

CustomerSuccessBox

JUNE 20, 2022

In general, this tool offloads the heavy work of tracking and managing all the customer success metrics. To do that, they need to: Track a dozen of complex metrics, Study analytics, Optimize the onboarding workflows, and Monitor the “n” number of other tasks. Why do I need a Customer Success Software? Early-stage SaaS.

Artificial Intelligence 52

Artificial Intelligence Customer Success Software Payment Features 52

Neil Patel

DECEMBER 30, 2020

An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services. Affiliate networks work as a marketplace for affiliate programs. What types of products and services are your readers likely to be interested in? What is an Affiliate Network?

Merchant Services 140

Merchant Services Payments Payment Methods Marketing 140

SaaStr

NOVEMBER 21, 2020

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. And there’s a lot of benefit to running a software as a service, in general.

SaaS Payments 261

SaaS Payments Scale Payment Services Payment Solutions 261

Totango

AUGUST 20, 2019

Metrics are a means to an end. Their importance lies in their ability to reveal the customer experience of the product or service so you can add value to that experience and maximize the growth of both the customer and your own enterprise. User adoption metrics, as with all customer success measurements, are a guide to future action.

Marketplace as a Service 66

Marketplace as a Service Metrics Onboarding Customer Success 66

SmartKarrot

DECEMBER 18, 2020

As more and more companies are realizing the need to become customer-centric, their investment in customer service – both financial and conceptual – is rising rapidly. The need to become efficient in all the customer service processes are becoming more relevant than ever. 1 More control over metrics to measure ROI.

Marketplace as a Service 10

Marketplace as a Service Trends Customer Lifetime Value Headcount 10

SmartKarrot

DECEMBER 18, 2020

As more and more companies are realizing the need to become customer-centric, their investment in customer service – both financial and conceptual – is rising rapidly. The need to become efficient in all the customer service processes are becoming more relevant than ever. 1 More control over metrics to measure ROI.

Marketplace as a Service 10

Marketplace as a Service Trends Customer Lifetime Value Headcount 10

ChurnZero

NOVEMBER 18, 2022

My job is to help, to educate, and to level up everyone across my org: new hires, folks right out of university, interns, individuals who haven’t had exposure to Customer Success, and my C-suite. My job is to continually inform and share knowledge that’s going out in the marketplace. We need to do that internally as well.

Customer Success 98

Customer Success Sales Hiring Headcount Scale 98

Neil Patel

FEBRUARY 19, 2021

In addition to grabbing attention, offerings allow you to demonstrate marketplace value, solidifying your identity as an expert in your field. Sensor Tower knows what its audience wants—and what its audience wants is metrics. In this ad, the company specifically solves that problem for users seeking education app performance data.

Advertising 130

Advertising Banking Leadership Marketplace as a Service 130

Neil Patel

JULY 1, 2021

As consumers become savvier, content continues to play a vital role in educating and converting consumers. What are their pain points, and how can your products/services solve them? Positioning: What makes your business unique , and how do you stand out in your marketplace? According to Bill Gates, “Content is King.”

Strategy 145

Strategy Social Media Marketplace as a Service Content Marketing 145

ChurnZero

FEBRUARY 1, 2019

Leading a team of innovators and experts in their Customer Success, Professional Services, and Support organization, Amanda’s goal is to ensure that every customer optimizes the business impact of Lucidworks search and analytics deployments. “My Under her direction, marketplace utilization grew 39% in one year.

VP of Engineering 53

VP of Engineering Customer Success Scale Marketplace as a Service 53

Totango

JULY 2, 2019

These days, customers expect personalized service. There’s no better way to provide a great customer experience than by surrounding them with attentive, responsive, and personalized service. . Still, you need to know more in order to build a highly responsive and personalized service. Understand Your Customers.

Enterprise 48

Enterprise Marketplace as a Service Customer Lifetime Value Onboarding 48

SaaStr

JULY 22, 2019

We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. And I think it’s especially true of SaaS companies, when you start to think about the fact that everything is a service. We didn’t ever have an on-prem solution.

Scale 173

Scale Scaling Sales Hiring Underperforming Technical Team 173

SaaStr

DECEMBER 20, 2019

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. Why does Manny believe it is so important to track pipeline coverage as one of your core metrics? Loving our podcast content?

Scale 142

Scale Sales Hiring Construction Education 142

Chart Mogul

SEPTEMBER 15, 2023

These materials will take you from the basics SaaS Metrics — 101 to more advanced topics like Go-To-Market and Product-Led Growth (PLG). Here is a comprehensive list of SaaS blogs that goes through the most common metrics and terms. Only a handful of metrics really matter. I’ve tried – just ask my in laws.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Intercom, Inc.

MAY 13, 2021

A great customer success team will help you to better understand your customer’s needs, identify what “success” means to them, and in turn, help your customers realize the value of your services, creating a more successful outcome for both their team and yours. “Why do you have playbooks?

Scale 177

Scale Customer Success Strategy Sales Hiring 177

User Pilot

FEBRUARY 21, 2022

for user onboarding ), and offering self-service support with a Resource Centre can help your users expand their knowledge base. Interactive user manuals are an excellent way of engaging and educating your users, helping them to get the most out of your product, and improving user onboarding and feature adoption.

SaaS 87

SaaS Onboarding Marketplace as a Service Engagement 87

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. Making CAC truly useful as an operating metric comes down to segmenting. Average marketing/sales cycle is less than 30 days.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

SaaStr

MAY 3, 2019

Before that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. Why does Manny believe it is so important to track pipeline coverage as one of your core metrics? Innovation is about empathy with your customers.

VP of Engineering 149

VP of Engineering Sales Hiring Technical Review Development Team Review 149

Sales Hacker

FEBRUARY 7, 2018

This misunderstanding in growth can cause many misunderstandings in a world where no one is educated in sales. Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable.

Scale 86

Scale Growth Hacking Scaling Sales Hiring 86

SaaSHolic

DECEMBER 2, 2021

We can, however, measure the effectiveness of a company’s onboarding strategy by using the following metrics: Product tours Customer messaging A dedicated product onboarding helpdesk Product analytics. You might think that you have a relatively easy-to-use service because you know what it is meant to do. Product Tours.

Onboarding 52

Onboarding Strategy SaaS Underperforming Technical Team 52

Neil Patel

JANUARY 20, 2021

Don’t Just Promote Products and Services. We’ll be gathering some key metrics to measure your performance. Step 2: Delve in Deeper to Post Metrics. In my experience, post level metrics are more insightful than page metrics. Page metrics give a great panoramic view of your performance. Let’s jump in.

Social Media 145

Social Media Software Review Branding Engagement 145

Sales Hacker

APRIL 21, 2021

Conversely, Sales Operations roles focus solely on the direction of the sales team, their metrics and success, and things pertaining to only the sales team – not how their success or failure impacts other related teams across the organization. I turned to sales for a technical recruiting agency and project management services.

Scale 100

Scale Technical Review Sales Recruiting Technical Advisors 100

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. And for bookkeeping, which is this service that is almost mandated and certainly needed by just about every small business out there, you’re talking about a $60 billion TAM in the US alone.

SMB 180

SMB Scale Startup Marketplace as a Service 180

SaaStr

JULY 22, 2020

One is two thirds enterprise, one third consumer, some healthcare as well now, and I would say, over the last few months, we have still continued with the same areas that we were excited about before so very much in marketplaces and consumer subscription and SAS. And then a third area is just what I would call a calling of the future of joy.

Venture Capital 219

Venture Capital Investment Travel Marketplace as a Service 219

All that Saas

JULY 14, 2021

They claim that they ensure brands can use Showell for their product or service to shine, face to face, online, or in virtual meetings. This allows the team to focus on the customers, make sure that the services are up and running quickly, with the help of a personalized onboarding plan. Access to all competitor marketplace coverage.

Sales Enablement 52

Sales Enablement Software Review Software Development Team Review 52

SaaStr

JUNE 16, 2020

Matt Garratt: And it’s not just going to be we think in things like work from home tools like Zoom or IT solutions like VPN, but it’s really going to transform how business is getting done, whether that’s online education and learning. I was an account executive covering financial services vertical and covering in New York.

Sales Hiring 160

Sales Hiring Scale SaaS Payments Payment Services 160

Sales Hacker

MARCH 18, 2019

He’s responsible for leading all aspects of the company’s customer facing technical resources across sales, engineering, technical account management, professional services, and support engineering. Your ambition needs to extend beyond your product and service, it needs to extend to talent acquisition.

VP of Engineering 69

VP of Engineering Sales Hiring Scale Technical Review 69