Sat.May 04, 2019 - Fri.May 10, 2019

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How to Develop Best in Class Sales Efficiency

Tom Tunguz

A public market investors asked me if there are any patterns in the list of recent software IPOs with the best sales efficiencies. As I looked through the list, I noticed one. All of these businesses sell bottom up with small initial ACVs that grow dramatically. Atlassian, Zoom, Twilio, Slack, New Relic, Elastic. All of them target small groups of users within larger organization who introduce the vendor.

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The Empty Promise of Data Moats

Andreessen Horowitz

Data has long been lauded as a competitive moat for companies, and that narrative’s been further hyped with the recent wave of AI startups. Network effects have been similarly promoted as a defensible force in building software businesses.

Data 111
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1 Key SaaS Sales Metric to Fine-Tune Sales Productivity

InsightSquared

Sales is the Growth Engine. Sales is the engine driving SaaS company value. Top and bottom line performance are totally dependent on the sales organization and its performance. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.

Scale 102
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6 Effective Ways To Drive Sales With Social Media In 2019

The Daily Egg

It goes without saying that social media is a very powerful tool that every business and entrepreneur should use to their advantage. According to MarketingCharts, 2 out of 3 US adults use social media on a weekly basis. While there are many social media platforms, 68% of US adults use Facebook. And roughly three-quarters of […] The post 6 Effective Ways To Drive Sales With Social Media In 2019 appeared first on The Daily Egg.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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What’s the most efficient way to allocate inbound leads?

SaaStr

A few thoughts in the early and early-ish days: Segment your leads, once you have enough reps to do so. At least, by Small, Medium and Larger leads (if they aren’t all the same size). Let reps specialize at the business process changes, questions and needs of customers of a specific size. Reps may all want the “bigger” deals, but in reality, a rep that can close fast can often make as much or more money serving a higher volume of faster-closing leads.

Scale 267

More Trending

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Why opinions aren’t optional in content marketing

Intercom, Inc.

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. By next year the digital data created and copied – everything from iPhone snaps to the billions of hours of TV streamed by Netflix every month – is predicted to hit 44 trillion (44,000,000,000,000!) gigabytes per year. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. “There is one simple strategy

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Customer Spotlight: Nate Murray, Demand Generation Manager at BlueSnap

The Daily Egg

Often, people who manage websites are excited to dig into analytics, but they’re not sure how to bridge the gap between making observations on the actions of their website visitors, and taking an action on those insights themselves. To get valuable pointers from someone who runs website optimization experiments as part of his job, we […] The post Customer Spotlight: Nate Murray, Demand Generation Manager at BlueSnap appeared first on The Daily Egg.

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Get Excited! Here’s how to meet with VCs at SaaStr Europa.

SaaStr

It’s hard to believe but we’re exactly 36 days away from SaaStr Europa. Use this opportunity to learn from investors how to scale up your company. From small group meetups to one-on-one meetings and even larger scale sessions, there will be lots of different ways to engage with VCs in Paris. Check out some of our VC day sessions! ????. “Using Product Led Growth as an Indicator for Investment” with OpenView Venture Partner Ashley Smith. “1How to Lie (to Yourself) wit

Scaling 264
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How to combine marketing and outbound skills to drive leads

Predictable Revenue

On this edition of the Predictable Revenue Podcast, co-host Collin Stewart welcomes Nishank Khanna, Co-Founder and CEO of Demand Roll, a full service marketing agency. The post How to combine marketing and outbound skills to drive leads appeared first on Predictable Revenue.

Marketing 140
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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Product adoption: how to get customers to embrace your product

Intercom, Inc.

All products share a universal problem, no matter how long they’ve been around or how well they are built – the problem of customer inertia. The sad truth is your potential customers are probably more comfortable staying where they are rather than taking a chance on something new. Luckily, there are ways to convince them to make a switch and increase your product adoption.

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How to Generate 100 Content Ideas in 60 Seconds (Seriously)

Neil Patel

I have a question for you…. How do you figure out what you should blog about? If I had to take a guess, you probably come up with ideas based on one of two strategies. The first is to use tools like Ubersuggest to come up with a list of keywords. But once you find popular keywords, you have to brainstorm topic and titles ideas. What a drag, right? .

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How can I motivate my inside sales force?

SaaStr

A few thoughts: First, make sure at least 1 or 2 reps are making a lot of money. This sets an example for everyone. Set up a comp plan so the top 10% of your reps make COIN. Second, celebrate the wins. Sales is hard. Maybe “ringing the bell” isn’t your thing, but however you do it, make closing customers, especially top logos & record deals — a big deal.

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The Startup Funding & Financing Guide

Baremetrics

There are more funding and financing options for startups today than there ever have been before. There’s also been an explosion in debate and transparency about navigating startup funding and financing. Bootstrapping vs VC, debt vs equity, profitability vs hyper-growth, sustainability vs substantial exits, the list goes on. We’ve also talked about our own journey at Baremetrics, sharing what it’s like , which is better , and lessons learned along the way.

Finance 111
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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Customize your user onboarding with these 11 onboarding tools

Intercom, Inc.

With the release of Product Tours , our new feature for building interactive guided flows, all the critical capabilities you need for onboarding new users are now available in a single platform, Intercom. Furthermore, the possibilities for customizing your onboarding experience are endless when you take into account our app integrations. Want to survey new users about their experience or invite new signups to join a Zoom demo?

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How to Add (and Price) Landing Page Services to Your Agency Offering

Unbounce

As an agency owner, growing your revenue per account has a significant impact on your bottom line. The challenge is doing this while also producing considerable ROI upgrades for your clients. You want to knock their socks off and extend client lifetimes, sure, but that means you need to make every dollar they spend do twice the work. That’s a tough ask.

Pricing 111
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What should all first-time CEOs know about fundraising?

SaaStr

It is sales. It is selling stock. So be very careful with what advice you get. When you have more demand than shares to sell, yes you can sort of run an auction. You can do it all on your terms even, sometimes. At all other times, it’s the opposite. You need to be selling. And as part of that, one key to sales is taking friction out of the buying process.

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How The Best SaaS Sales Teams Are Improving Close Rates Today

Sales Hacker

A successful close is the end goal that every sales team guns for. Whether prospecting, making cold calls, negotiating, or even researching, every small step a sales rep takes is tied to this goal. But despite a focus on closing sales, it remains one of the biggest issues for teams. In fact, 36% of sales teams regard it as the most challenging part of the sales process, and 28% say it’s their top priority.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

What does this have to do with marketing? Well, in this day and age, the world of marketing can also seem similarly mysterious, except that new tactics and spaces are emerging every year instead of every 100. If it’s not Facebook modifying its Newsfeed algorithm , it’s Google shaking up AdWords and DoubleClick – requiring marketers to constantly redraft once tried-and-true roadmaps.

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The Ultimate Guide to SaaS Pricing Models, Strategies & Psychological Hacks

Cobloom

Few things impact revenue as much as your pricing. And yet, the average SaaS startup spends just six hours on their pricing strategy. That's not six hours a week, or six hours a month - six hours, ever , to define, test and optimise everything. It's understandable - with such an overwhelming number of pricing models, strategies and tactics available, it's almost impossible to know where to start.

Pricing 109
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The Week In Cloud: May 5

SaaStr

Join our Quora group to get all of The Week in Cloud updates throughout the week. “The sham began in February, when an unknown user with a Chinese IP address and fake phone number side-stepped Zillow’s security measures and toyed with the sale prices displayed on the mansion’s listing.”. “While the Bay Area didn’t win Amazon’s official “HQ2,” it already has the second largest concentration of technical employees outside the company’s Seattle headquarters.”.

Cloud 153
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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

A great sales compensation plan needs to accomplish quite a lot. It needs to provide fair compensation to employees in customer-facing roles. It needs to incentivize specific behaviors and actions that suit the needs of both the company and the customer. And of course, a strong sales comp plan needs to motivate reps to hit goals that grow the company while still maintaining a profit margin.

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A Strategic Roadmap for AI Integration in Software Testing

Implementing AI in software testing can accelerate release cycles, boost efficiency, and enhance software quality—but only with a clear strategy. This guide offers a step-by-step roadmap to help you evaluate readiness, strengthen infrastructure, upskill teams, and meet compliance needs. Discover how to automate up to 70% of testing tasks, enhance defect detection, and integrate AI into your CI/CD workflows without disrupting your SDLC.

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5 Digital Marketing Strategies Proven to Amplify Your Outreach

Nimble - Sales

Gone are the days when digital marketers could afford to plan annual campaigns. In 2019, the best marketers will iterate their digital strategies every few months. This way, they can constantly analyze the results to focus on the trends yielding positive results and to not waste their time and resources over the lesser effective approaches. […].

Strategy 107
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Checklist: Creating a Winning Customer Service Experience for E-commerce Businesses

Groove HQ

We live in an era where shoppers are more knowledgeable, more deeply connected and more demanding than ever before The reality is that merchants must deliver a great customer experience in order to survive. With this checklist, we give you a step by step guide on how to create winning experiences for your online buyers […]. The post Checklist: Creating a Winning Customer Service Experience for E-commerce Businesses appeared first on Groove Blog.

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SaaStr Pro Spotlight: Archdesk

SaaStr

Today we’re lucky to hear from Iwona Gruszka, the Customer Success Manager for Archdesk , about how Archdesk’s team uses SaaStr Pro : Why did you decide to sign up for SaaStr Pro originally? What stood out to you, and what problem were you trying to solve? Our CEO has been following Jason Lemkin for quite some time and would recommend great blog posts for the rest of the team to read.

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Leveraging Google Chrome: 50+ High-Performing Chrome Extensions for Sales Professionals

Sales Hacker

If you’re a sales professional using Google Chrome, you may want to stick around for this… More than 3.8 billion people access the Internet through browsers and nearly 60% of them do so with Chrome. Chances are your competitors are using Chrome too. That’s why we’ve built the complete list of best Chrome Extensions to help you get ahead of the ruffle.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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How Amaxra Closes the Office 365/Dynamics Gap with Nimble

Nimble - Sales

About the Company Based in Redmond, WA, Amaxra is a Microsoft Gold Cloud Solutions Provider, Business Management, and Technology Solutions firm that helps customers meet their specific business needs and goals. Amaxra’s technology and process consultants evaluate their customers’ processes, technologies, and current challenges to deliver cost-effective business solutions.

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Avoid These Costly Mistakes When Choosing a SaaS Solution

SaaS Metrics

Introduction The ever-increasing popularity of SaaS (Software as a Solution) model has led many to believe that it’s the most cost-effective and risk-free channel of delivering services. The initial costs are low and even small and medium businesses can take advantage of modern technologies. But there are few mistakes businesses should avoid when comparing SaaS vs on-premises solutions.

SaaS 19
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How long do you have as an SDR/BDR if you aren’t hitting your quota?

SaaStr

I think generally, most sales professionals are given three chances : 3 sales cycles to ramp up for an AE. 3 quarters for field reps (even if they close nothing the first 6 months). And … 3 months for SDRs to scale up and deliver high quality leads to AEs. You’ll usually know faster than that if they are going to make it … much faster, really. You’ll know after 1.5 chances.

Scale 150