Sat.Sep 14, 2019 - Fri.Sep 20, 2019

2019 SaaS Benchmarks: Actionable Advice to Accelerate Your Growth

OpenView Labs

This week we released our third annual Expansion SaaS Benchmarks report. More than 500 SaaS companies participated in this year’s survey, which covered topics like financial performance, product led growth adoption, founder priorities and much more. But benchmarks alone are not enough.

How quickly are features losing value?

ProfitWell

On this ProfitWell Report, Toby Biddle of Loop11 ponders how quickly product features are losing their value. To support this notion and answer the question, we looked at over 1.2 million different subscription consumers. Here’s what we found.

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How to Determine the Best Value Metric for Your SaaS Product

Cobloom

SaaS pricing is difficult to master, and just a few tweaks to your strategy can have a huge impact on your revenue. Today, I’m looking at how you can determine the most appropriate value metric for pricing your SaaS product

At the Top SaaS Companies, Most Co-Founders Are Not Equal (And That’s OK)

SaaStr

I was curious the other day how many of the recent Cloud and SaaS IPOs had founders that were equal co-founders from an equity perspective. That was how I was brought up (the first start-up job I had, the founders were equal shareholders).

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The SaaS Correction of Late 2019

Tom Tunguz

Last week, SaaS stocks fell by about 18% on average. The chart above shows the most recent enterprise value to forward multiple for a basket of next-generation software companies. The red line is the value and the blue line is the median over the same time frame.

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5 Easy Fixes that Will Instantly Help you Get More from Google Analytics

The Daily Egg

Google Analytics is without a doubt the single most popular digital analytics tool of all time. Full stop. While it’s impossible for anyone to give the exact number, according to many different sources it’s used by over 50% of websites on the internet.

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Marketing Attribution: Keep It Simple

InsightSquared

Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI. Sometimes seen as more art than science, it’s often given too little attention – or too much. When sales cycles are short, marketing attribution can be fairly straightforward.

Justin Kan and Jason Lemkin: “Things VCs Say”

SaaStr

At the recent A+ Traction conference in Vancouver , Justin Kan and I had a lot of fun doing a presentation I hadn’t done or seen before — “S**t VCs Say” We went through some of the Top 10 things that VCs tell you, that is true but … biased. Every investor has a bias.

From Zero to Tech: Growing Startup Culture in Bhutan

TechStars

How does a country go from lifting a national ban on television in 1999 to nurturing tech startups in 2019? What does a startup ecosystem look like in a United Nations’ classified Least Developed Country?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Little Known Facts about the VC Industry

Tom Tunguz

I’ve been searching for a great history of the venture capital industry since before I joined Redpoint. There are a handful of books that are pretty good. Done Deals. eBoys. Creative Capital. But there’s a great one called VC by Tom Nicholas. Nicholas traces the history of the venture capital industry back to whaling. They were called venture capitalists back then, but they serve the same role. Men would broker relationships between wealthy individuals and adventuresome captains.

Marketing Attribution: Keep It Simple

InsightSquared

Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI. Sometimes seen as more art than science, it’s often given too little attention – or too much. When sales cycles are short, marketing attribution can be fairly straightforward.

How to Steal a Customer From the Competition

SaaStr

So I’ve had a chance to observe some of the worst sales processes of all times in the past few weeks! What happened? Well, first I wrote a few small pieces on a challenge we had with a piece of software.

Keys to Effective Onboarding and Training for SDRs

Predictable Revenue

Keys for effective onboarding and training for SDRs. The post Keys to Effective Onboarding and Training for SDRs appeared first on Predictable Revenue.

Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

2019 Sales Enablement Statistics

Sales Enablement, SaaS and Growth

2019 is shaping up to be another fine year for those working in and around sales enablement. We’re seeing larger numbers of people work in the industry, more companies investing in sales enablement teams and numerous tools being developed to solve sales enablement challenges.

Master Your Sales Processes in Salesforce Lightning

InsightSquared

Salesforce provides a number of features to build out and reinforce your sales methodology. When moving to Lightning there are additional options such as Path and the updated Lead Conversion page to consider.

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What To Do When a Customer Doesn’t Pay? Let it Go and Move On.

SaaStr

As you begin to scale and add a sales team, you’ll encounter more and more drama with “bad” customers. These so called “bad” customers from a sales team perspective will include: Folks that share licenses that shouldn’t be. Sales will get mad they aren’t buying more seats. Folks that use SMB or other editions that should be on your more expensive enterprise plans. Sales will feel they are getting ripped off; and perhaps the worst.

Declan Kelly Joins Techstars Investment Team

TechStars

Kelly will help Techstars increase connectivity between startups and the global venture community to fuel innovation and growth. BOULDER, Colo. – September 17, 2019 – Techstars is excited to announce the addition of Declan Kelly to the Techstars team as Head of Investor Platforms, EMEA.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

That Will Never Work

Tom Tunguz

I’ve gotten to know Marc Randolph as a fellow board member at Looker. Marc has helped many companies get off the ground, but the most famous is Netflix. Marc founded the business and served as its first CEO until Reed Hastings took the helm in 2003. In [That Will Never Work](), Marc recounts the early days of the $130B market cap company first started in Santa Cruz and it’s a remarkable story. One in which Redpoint partner Tim Haley has a cameo (Tim led the Series A.).

The art of selling services: How Go Nimbly’s Troy Conquer listens, educates, and executes revenue operations consulting

Predictable Revenue

We'll take an in-depth look at how to scale a sales team and effectively nail each stage of sales growth. The post The art of selling services: How Go Nimbly’s Troy Conquer listens, educates, and executes revenue operations consulting appeared first on Predictable Revenue.

What I Learned Attending the Best Events in the World This Year

SaaStr

So we are gearing up for SaaStrAnnual 2020, our 6th SaaStr Annual ever. After the first one in 2015 (which was really just a turbo-charged 1 day meet up for 1,200 planned in just 90 days), I thought I was done. 1 was enough. But luckily, I was talked into doing another.

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Freemium: It's About Acquisition, Not Revenue

ProfitWell

In this week’s episode, Hiten and I want to talk to you about something both of us have a lot of experience with: freemium product strategy. With more startups looking into this model every day, we think it’s important to discuss the inherent tradeoffs of using freemium for your business.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Inside Sales vs. Outside Sales: Which Is Best for You?

Sales Hacker

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales.

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Will Your Business Disrupt—Or Be Disrupted?

Sage Intacct

“Digital transformation” may sound like a buzzword, but the drivers behind it are very real. In an era where technology is reshaping businesses and industries, companies that harness technology can reap big advantages over those that don’t.

SaaStr Podcasts for the Week with Zoom and Menlo Ventures — September 20, 2019

SaaStr

266: Janine Pelosi is the CMO @ Zoom, the next-generation enterprise phone system.

What I Learned from Customer Success Summit 2019

Totango

5 Fun Memories That Made This An Event I Won’t Forget. Customer Success Summit – Team Edition wrapped up last Friday in New York City. Seeing everyone learning, collaborating and sharing was incredibly inspiring and made this definitively the Best Customer Success Summit ever.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Building Client Relationship: 3 Smart Ways to Avoid Losing Your Largest Accounts

Sales Hacker

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs. I’m massively concerned! . What’s happening with tenured sales reps? . I’m not here to show disrespect nor point fingers.

Cloud communications - what is it and why do you need it?

ITPro

In-depth. From UCaaS to plain old VoIP, here are some of the cloud communications options available to you

What’s the one thing about sales you’ve learned that helped you succeed?

SaaStr

It’s a full-time job. Yes, you can start off a a founder doing support, QA, sales, marketing, and more. But sales is a full-time job. And you need folks with experience , usually. You need 40+ hours a week to: Do 2–3 demos a day. Follow up with 20–50 new leads a month.

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