Sat.Oct 14, 2023 - Fri.Oct 20, 2023

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How to Close More Deals with Less Budget with Datadog CMO Alex Rosemblat

SaaStr

This year has been tougher for almost everyone — hiring freezes, budget cuts, layoffs, and macroeconomic headwinds. For those in the business of getting customers for their companies, you might be expected to cut down on spend, yet you’re still expected to grow the company and find ways to sell. Datadog CMO Alex Rosemblat took the stage at SaaStr Annual 2023 to share how marketing teams can get more deals done with less budget.

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Top 10 Compliance Tips for Startups

Scytale

Have you ever felt overwhelmed by the compliance requirements of running a startup? You’re not alone. As a startup founder trying to build your new organization from the ground up there’s a ton to do – And one of the commitments is keeping security compliance regulations and industry standards, and all that red tape! But the truth is, compliance is crucial for startups.

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The Growth Marketer Role in SaaS: All You Need to Know

User Pilot

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? This article will help answer that exact question. TL;DR Growth marketing focuses on enhancing customer lifetime value and retention through continuous experimentation and optimization.

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How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard

Sparktoro

Today, Google’s search results still look (mostly) like lists of snippets and links, e.g. But, plenty of search marketers and industry observers suspect we’re in the closing days of this format, and the future holds something closer to how AI-tools like ChatGPT and Bard answer user-inputted prompts, e.g.

AI Search 127
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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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How to be Successful Over the Phone with Drew Kluender

Predictable Revenue

Collin Stewart and Drew Kluender, Senior Inside Sales Rep at Orum, discuss the nuanced art of sales, specifically over the phone. The post How to be Successful Over the Phone with Drew Kluender appeared first on Predictable Revenue.

Revenue 130

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What Loom & Klaviyo Indicate about Exit Valuations

Tom Tunguz

Within the last few weeks, we’ve seen two significant exits in Startupland, the first new pricing information we received in many quarters. Klaviyo was the first half for IPO in at least a year. Atlassian’s acquisition of Loom is also the first unicorn sale in about the same time frame. Company Last Round Post, $b Current Value, $b Change Loom 1.53 0.95 -38% Klaviyo 9.5 7.6 -20% Naturally, many of the first analyses compared the last round valuation in the private markets to the exit

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The Untapped Potential of Social Proof through Earned Advocacy

Sixteen Ventures

Hold on a second. You’re smart; you’ve got your finger on the pulse of Customer Success, and you’re up to your ears in metrics, strategies, and buzzwords. But let’s cut through the noise for a moment. If you’re not focusing on genuine, earned customer advocacy, you’re leaving an unparalleled opportunity on the table. You know […] The post The Untapped Potential of Social Proof through Earned Advocacy appeared first on Customer-centric Growth by Lincoln Murphy.

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Slides from SaaStock: What Founders Need to Know About Product Marketing

Kellblog

In my capacity as an EIR at London-based Balderton Capital , I spoke earlier today at SaaStock in Dublin on What Founders Need To Know About Product Marketing. In the session, we discussed four key questions: What is product marketing? (Surprisingly vague and varied.) How do you know if someone’s good at it? (Surprisingly difficult.) To whom should it report?

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Composing Professional Emails: Do’s and Dont’s

Nimble - Sales

In today’s digital age, email communication remains a cornerstone of professional interaction. Whether you’re reaching out to a potential client, a colleague, or your boss, the way you craft your emails can significantly impact your professional image. To ensure that your emails convey your message effectively and maintain a high level of professionalism, follow these […] The post Composing Professional Emails: Do’s and Dont’s appeared first on Nimble Blog.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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We’re Hiring at SaaStr!

SaaStr

We’re hiring at SaaStr!! We’ve got at least 6 roles open: Director of Email / Growth Marketing. Take over our complex email campaigns to drive event attendance and ticket sales, as well as our 4 weekly newsletters. VP/Director of Events. Own the Annual + Europa, or at least a big piece of them. Director of Sponsor Success. Make 50+ of our top 200 sponsors more successful and happy.

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Look for These 4 Things if You Need HIPAA Compliant VoIP

The Daily Egg

HIPAA-compliant VoIP is not just a random word soup—it’s an internet-based phone system with a specific set of controls in place designed. The post Look for These 4 Things if You Need HIPAA Compliant VoIP appeared first on The Daily Egg.

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Clouded Judgement 10.20.23 - Hyperscaler Q3 Preview

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now 10Y Keeps Climbing The 10Y hit 5% this week, which sets a new high water mark. In general economic data has continued to come in strong (a data point suggesting inflation could stay sticky, and the economy can absorb rates staying higher for longer).

Cloud 167
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The Convergence of Data & Software Engineering in the Age of AI

Tom Tunguz

The patois of data teams has become a dialect of modern engineering teams because the commonalities in the stack. Core Eng Data Eng Products Data Products Microservices Data Mesh Service Level Agreements Data Contracts Access Control Data Security Observability Data Observability This convergence signals how far data teams have evolved into core engineering teams.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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Dear SaaStr: How do VCs Really Feel About Founder Salaries? I Was Told That a General Rule of Thumb is 75% of Market

SaaStr

Dear SaaStr: How do VCs Really Feel About Founder Salaries? I Was Told That a General Rule of Thumb is 75% of Market The 75% Rule once you are VC Funded for more than a few million dollars is a good one. But if you raise less than that — 75% may well be too high. You need the cash to last 24 months. And of course, stage and timing does matter.

Scale 275
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Is 100 Kbps Still Sensible for VoIP Bandwidth Requirements?

The Daily Egg

As digital communication tools and technologies continue to evolve, one of the constant truths is that simplicity usually wins over complexity. Voice. The post Is 100 Kbps Still Sensible for VoIP Bandwidth Requirements? appeared first on The Daily Egg.

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50 AI Prompts for Better Social Posts

Buffer Resources

Most weeks, I stare blankly at my LinkedIn channel, wondering what on earth I should post. It's hard. Coming up with new content on a weekly or even daily basis isn’t just time-consuming, it can be infuriating. Fortunately, Buffer’s AI Assistant can help. But there’s a secret you need to know if you want to get the most out of it: adding the right prompts.

AI 118
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Outbound Marketing Fury : Office Hours with Raj Sarkar

Tom Tunguz

On Thursday, November 2nd at 9:30 AM Pacific, Office Hours welcomes Raj Sarkar to talk about Unleashing Outbound Marketing Fury. Raj started his career as a marketing manager at Cisco focused on the SMB market. He then jooined Google to become the lead product marketing manager on Google Cloud Platform (GCP). Next, he headed marketing at Atlassian for Trello, Confluence, Jira for Business Teams & other products.

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How to Deliver a Modern Data Experience Your Customers Will Love

In embedded analytics, keeping up with the pace of innovation is challenging. Download Qrvey's guide to ensure your analytics keep pace so you can solve your user's biggest challenges, delight them, and set your product apart from the competition. The guide outlines how to use embedded analytics to: Increase user satisfaction Go to market faster Create additional opportunities to monetize your product It also shares what to look for to ensure your embedded analytics are keeping up with the lates

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Dear SaaStr: How Many Events a Year Should A Startup Founder Attend?

SaaStr

Dear SaaStr: How Many Events a Year Should A Startup Founder Attend? Here are my learnings. You do need to meet other founders, other execs, your partners, your customers, etc. It really does help over time. So I’d do the following: First, there are usually 1 or 2 top events in your industry. I’d go every year if you can, either you or your co-founder.

Startup 272
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Is a PBX Viable For Business Today? Yes, But Not Every Type

The Daily Egg

PBX, or Private Branch Exchange, is a phone system that acts as a company’s central nervous system for communications. The term harkens. The post Is a PBX Viable For Business Today? Yes, But Not Every Type appeared first on The Daily Egg.

Business 275
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9 New Instagram Features and How to Use Them

Buffer Resources

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? (Love you, Lo-Fi filter.) Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months.

AI Search 116
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Play to Win: Mobile Game Soft Launch Best Practices

Andreessen Horowitz

We hear a lot of discussion around the best practices for launching a mobile game, and one particular topic that often comes up is: whether or not to do a soft launch. And if you do soft launch, how can you tell if your game will be successful? Much of the mobile games industry has taken the tactic of soft launching seriously – in September alone, there were more than 100 games soft launched on the Apple App Store and over 600 on the Google Play Store.

Mobile 116
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The Power of Co-Branding and White Labeling in Integrated Payment Solutions

Discover how co-branding and white labeling can transform your integrated payment solution to enhance user experience and build customer trust. This article explores the subtle yet impactful differences between third-party, co-branded, and white-labeled payment integrations, offering critical insights for software companies. It's an informative and strategic guide for those looking to make informed decisions in a competitive market.

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5 Interesting Learnings from Domo at $320,000,000 in ARR

SaaStr

So Domo is an interesting case study on SaaS entrepreneurship. Founder Josh James had one of the earliest $1B+ exits in SaaS when Adobe bought his first start-up, Omniture, for $1.8 Billion way back in 2008. Omniture is still big and it dominated web analytics especially for bigger companies in the earlier days of the internet. After a less-than-fun time being acquired, he came back and founded a next-generation enterprise analytics company, Domo.

SaaS 268
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Experro Review

The Daily Egg

Getting customers to come back—and keep coming back—to your digital storefront is always the goal. To achieve that kind of brand loyalty, The post Experro Review appeared first on The Daily Egg.

Branding 162
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Fall 2023 G2 Awards recognize Totango as a Leader in helping customers drive business outcomes

Totango

It’s that time! G2, the software industry’s largest and most trusted marketplace, unveiled its 2023 fall report, and Totango earned a staggering 49 badges, including 31 category leader badges. “Leader” in the Grid® Report for Customer Success Software and “Leader” in Grid® Report for Customer Data Platform are two of our favorites and clearly demonstrate our commitment to driving customer business results.

Business 104
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The Future of Product Management: Top Trends to Look Out For

User Pilot

What does the future of product management look like? Our article explores 8 key trends in product management that you can’t afford to miss! Let’s get right to it. TL;DR Product-led growth is becoming the go-to growth strategy and PLG tactics can help sales-led companies to improve customer experience. To create customer-centric products, PMs will have to draw on multiple data sources, like user behavior analytics.

Trends 106
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From Whims to Wins: How a Customer-Centric Portfolio Transforms Product Strategy

Speaker: John Mansour - President, Product Management University

You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar, and it exemplifies one of the biggest struggles with individual product strategies.

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The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal

SaaStr

AI is rapidly changing the way we work. It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers.

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How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)

Buffer Resources

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. However, because anyone can become a creator, there’s also more noise than ever for your potential audience to cut through. So, while it’s great (and ideal) to build a platform off your personality, it’s not the most realistic method.

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

After three weeks, today is the day. We finally have the whole team in the office together. We’ve all been alternating being on the road, so it’s good to have the gang back together. Anyway, let’s get into it. This week is brought to you by Demandbase: Hit Your Revenue Goal. Use Fewer Resources. Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and edu