SaaStr

MAY 2, 2021

Not just the hard costs, but all the soft costs, too? But once I started doing SaaS and dealing with much smaller deal sizes, I wasn’t sure. Often it is just 1 or 2. And this is the part that field marketers and CEOs often don’t attribute enough ROI to. Dreamforce may come back this year.

Cloud 287

Cloud Marketing Enterprise Pricing 287

SaaStr

SEPTEMBER 27, 2023

If you missed that part of history, this practice turned into writing it on a physical napkin. It’s not much worse than 2019, and it wasn’t that bad then. At the Seed stage, investors also asked how much ARR companies had at the time. As you can see, most companies, when raising A, are at around $1–$5M ARR.

AI 194

AI Underperforming Technical Team Cloud Strategy 194

How To Buy Saas

MARCH 6, 2024

It is currently used by over 2 million users. Many of us happen to use WhatsApp to connect with businesses in real-time, but with the normal app, it does not have much impact. And that is why WhatsApp has launched the WhatsApp Business Service with a set of premium features for businesses to run without much hassle.

Payment Methods 52

Payment Methods Payment Solutions Payments Technical Advisors 52

Scytale

NOVEMBER 21, 2023

These companies come into contact with lots of sensitive data in one way or another and so, data security compliance has pretty much become a must in this digital and tech day and age. SOC 2 FOR STARTUPS If you are up against SOC 2 then this is for you Download the eBook ISO 27001 or SOC 2?

compliance 96

compliance Technical Review SaaS Systems Review 96

SaaStr

DECEMBER 11, 2021

We’ve talked on SaaStr about leaning in on Customer Success as much as possible. And it’s been fun to see lots of startups and bigger companies internalize this. And — this is the counterintuitive part — you must do this even though it will NOT impact churn at first. There’s too much going on.

Sales Hiring 277

Sales Hiring Customer Success Headcount Churn 277

Buffer Resources

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible. with our Social Media Post Creator → 2. As we’ve talked about on our Open Blog , we use Notion at Buffer to house most of our (very thorough) company documentation.

AI Search 98

AI Search AI Social Media ChatGPT 98

Incredo

NOVEMBER 28, 2019

What are common objections that you hear (or have) regarding Facebook ads for SaaS companies? “ Users log in to Facebook to see posts from their friends and for entertainment. But companies will engage with you if your software can help their growth. They don’t know anything (or much) about your business.

Social Media 200

Social Media SaaS Advertising B2B 200

Incredo

OCTOBER 8, 2019

When you acquire a new customer, it costs you 5x more than if you retained your existing customer. If you increase retention rate by 5%, you can increase your company’s profitability by up to 95%. Offers and high-performance landing pages – When your leads enter your sales funnel, the most exciting part begins.

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

Scytale

SEPTEMBER 4, 2023

SOC 2 automation doesn’t simply make SOC 2 compliance easier , for many companies it makes compliance possible. SOC 2 is the industry gold standard for security and reliability – but is that a good enough reason to implement it? But there are some real important reasons as to why you need a SOC 2 report.

compliance 52

compliance Software Underperforming Technical Team Technology 52

Incredo

OCTOBER 8, 2019

When you acquire a new customer, it costs you 5x more than if you retained your existing customer. If you increase retention rate by 5%, you can increase your company’s profitability by up to 95%. Offers and high-performance landing pages – When your leads enter your sales funnel, the most exciting part begins.

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

Baremetrics

OCTOBER 8, 2021

One of the most important metrics is customer acquisition cost (CAC). CAC represents the total cost to onboard a new paying customer. It can include everything from your sales and marketing expenses per new customer to the per customer cost of running your free trial. However, calculating CAC directly in Stripe can be difficult.

Payment Services 96

Payment Services Payment Methods Payments SaaS Payments 96

SaaStr

JULY 18, 2019

This probably is mostly true, especially since 70% of the top SaaS companies are really just new versions of old, established categories. But then you still have at least 2 other types of competition. In the enterprise, CIOs are getting fatigued on the soft costs to train employees on new apps that don’t absolutely need to learn.

Headcount 205

Headcount Enterprise Pricing Onboarding 205

Blulogix

DECEMBER 12, 2023

No more guessing games about how much you’ll make next month. No more panicking over lost subscribers because they couldn’t justify the cost. It’s like having a direct line into your customers’ wallets, showing you exactly how much value you’re delivering and how much they’re willing to pay for it.

Pricing 59

Pricing AI Search Subscription Payment Features 59

SaaStr

APRIL 16, 2023

Fast forward to today, and Slack is coming up on $2 Billion in ARR , with the majority of its revenue being bigger enterprise deals … with a sales driven motion. It was around in ’08, but it was much more of an afterthought. And David Sacks was kind enough to join us and compare and contrast the Yammer experience to Slack!

Scale 347

Scale Sales Hiring PayPal Development Team Review 347

SaaStr

AUGUST 19, 2022

So much talk about doom and gloom. So much talk about downturn. So much talk about inflation. And we now got to this point of one to $2 million in ARR across about 50 to 60 contracts. But I’m trying to figure out how much capital allocation should we do between continuing that strategy. Thank you so much.

Scale 215

Scale Sales Hiring Scaling VP of Engineering 215

User Pilot

OCTOBER 29, 2023

WTP helps SaaS companies choose optimum prices for their products to maximize profit. Another method to influence WTP is by offering integrations to other products because it enables users to easily embed it in their workflows. As mentioned, willingness to pay tells you how much your users are ready to pay for your product.

SaaS 94

SaaS Interviewing Pricing Market Research 94

Kellblog

FEBRUARY 2, 2023

High-quality companies will still be financed, if on less stratospheric terms. Some companies treat these as publicity stunts, talking a big vision, but not really investing. PLG is a good strategy for certain categories, but VCs have a tendency, with all good intentions, to ram strategies down the throats of portfolio companies.

Software Review 120

Software Review Development Team Review Underperforming Technical Team Scale 120

Neil Patel

JANUARY 6, 2021

Customer relationship management (CRM) software is designed to help companies with that exact goal. To find a product that’s going to work—without spending a lifetime doing it—you’ll need to focus on what’s really going to really add value, save time, and provide useful insight for your company. So why aren’t they using it?

Payment Solutions 144

Payment Solutions Software Business Scale 144

Neil Patel

NOVEMBER 9, 2020

Instead, larger tech companies like Twitter and Pinterest are making investments in small startups. These businesses usually consist of 2 to 3 people, and companies are taking bets on their products that aren’t even fully realized yet. By acquiring micro startups, companies can mitigate both risks and reap the rewards.

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

Neil Patel

APRIL 5, 2023

I know it’s easy to look at them and their mega-successful campaigns and think you’ll never be like some of these companies. More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. That’s where you’re wrong.

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

Baremetrics

DECEMBER 7, 2023

This post is part of an ongoing series for SaaS founders and CEOs on setting up their financial stack in a scalable manner. It’s just that every modern billing tool claims to be the best, somehow has a 5-star rating, and you end up combing through blog posts comparing countless billing platforms feature by feature.

Payment Solutions 52

Payment Solutions SaaS Payments Payments Software Review 52

SaaStr

SEPTEMBER 17, 2019

Then right after the same time, a terrific company that produces software in the investment space emailed me almost a dozen times over the past weeks trying to steal the business from a competitor we currently use. 3-4 critical features, or integrations, or gaps you fill. Switching has very high soft costs. Address it head-on.

Sales 195

Sales Software Investment Business 195

SaaStr

NOVEMBER 16, 2022

It probably goes back to so much of our iconic piece, first of all, and some of this was really innovative years ago and now is table stakes and copied. He had come from a failed SaaS company and was mid-pack at best. I used to have cuter blog titles. Two-part question. That was mine too. Mine was a opera singer.

Sales Hiring 226

Sales Hiring VP of Engineering Payment Methods Scale 226

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. Call it the big Christmas exchange and give your customers a free month or 2 when they refer to your product.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

Neil Patel

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? The biggest surprise to me is how many companies aren’t taking advantage of email marketing. The biggest surprise to me is how many companies aren’t taking advantage of email marketing. Integration and Implementation.

Marketing 145

Marketing Scale Software Review Technical Review 145

Baremetrics

OCTOBER 10, 2021

Inbound marketing is the process of getting potential clients to find your company. Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. When you have many clients, it can be difficult to calculate your MRR, ARR, LTV, and so much more. Table of Contents.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

User Pilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Too many product tours are passive, untargeted and ineffective.

Software Review 105

Software Review Software Onboarding Systems Review 105

Neil Patel

SEPTEMBER 12, 2020

Do you want to start a simple blog documenting your travel adventures? For example, these sites typically have a lot of features that other types of website builders have, such as the ability to blog. For instance, you may have a kitchen renovation company and want to start reaching potential customers online.

Payment Methods 145

Payment Methods Technical Review Software Review Systems Review 145

Baremetrics

DECEMBER 7, 2021

CloudApp 2. CloudApp Source: CloudApp First up, we have CloudApp , a visual communication platform that's been proven to boost productivity levels by as much as 300%—not bad! Now, imagine how much time you'd save if you could simply click a button on your computer and record yourself talking to the camera. Let's take a look!

Social Media 96

Social Media Marketing Artificial Intelligence Technical Review 96

Baremetrics

JANUARY 3, 2022

It seems like every year there are more companies hosting SaaS conferences. Indeed, so much of business is still done face to face, so going where the faces are will always be a good idea. If you are afraid of the content you won’t create, then blog about your experience. You can find them locally, internationally, and online.

SaaS 98

SaaS Payment Methods Payment Solutions Payments 98

User Pilot

JULY 27, 2023

SaaS companies have many moving parts, and it can be difficult to determine who does what. Before hiring, assess your current needs and hire as your company grows. Chief Operating Officer: Responsible for overseeing day-to-day operations, providing strategic advice, and managing the company’s operations.

Sales Hiring 93

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 93

Intercom, Inc.

FEBRUARY 1, 2022

“80% of customers are more likely to do business with a company that offers personalized experiences” People naturally gravitate towards others that make them feel safe and valued – the same thought process can be applied to customer support. Empower your customers to self-serve. FAQs and how-to articles for the novice.

Customer Support 118

Customer Support Scale Trends Investment 118

Kellblog

JANUARY 2, 2024

Valuations came down, structure regrettably came back , cashflow trumped growth, founder friendliness decreased, diligence generally flopped back from FOMO to FOFU, and companies again started to treat employees as, well, people they are paying to do work. The barbarians at the gate are back. Partial hit.

AI Search 109

AI Search Technical Review Technical Advisors ChatGPT 109

Neil Patel

MARCH 28, 2023

Not so much. As part of your Facebook conversion campaign, you have to educate and persuade them first if you intend to boost your conversion rate—and to do that, you need a system in place to communicate with them regularly. The “poorly targeted” one delivered 278 website clicks costing $0.142 apiece. The result?

Advertising 145

Advertising Mobile Branding Software Review 145

Neil Patel

DECEMBER 12, 2020

The best part? The Top 4 Options For The Best Free Website Builders: Wix – The best for e-commerce sites Weebly – The best for general sites WordPress – The best for blogging and content creation Site123 – The best for quick and easy landing pages. There are many free website builder options. Learning Curve.

Payment Methods 145

Payment Methods Payments Payment Services Payment Solutions 145

Scytale

APRIL 2, 2024

They’re well-established in the space and are often considered the go-to solution for helping users scale compliance frameworks like SOC 2 , ISO 27001 , HIPAA , and more. In brief, Vanta is known for automating compliance-related tasks and helps companies streamline the audit-readiness process.

Technical Review 40

Technical Review Systems Review compliance Software Review 40

Scytale

APRIL 2, 2024

They’re well-established in the space and are often considered the go-to solution for helping users scale compliance frameworks like SOC 2 , ISO 27001 , HIPAA , and more. In brief, Vanta is known for automating compliance-related tasks and helps companies streamline the audit-readiness process.

Technical Review 40

Technical Review Systems Review compliance Software Review 40