Unbounce
MARCH 2, 2020
SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects.
Sage Intacct
MARCH 2, 2020
This is the 3 rd in our 5-part series on the benefits of Software as a Service (SaaS). Our initial post offered some definitions of cloud and SaaS. Our last post explored the value of SaaS in terms of cost savings. In this post we turn our attention to a different kind of value: innovation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Intello
MARCH 6, 2020
Times are a changin’, and for the better if you enjoy working remotely. Many startups and larger organizations are embracing remote work and enabling their employees to take the hustle home. And in times of crisis and health concern like COVID-19 (“Coronavirus”) many teams in affected areas or who’ve been in contact with the illness are being asked to stay home.
Tom Tunguz
MARCH 3, 2020
The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. It’s a wonderful framework by Bill Macaitis, who was the CMO at Zendesk and Slack. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes.
Speaker: Kenten Danas, Senior Manager, Developer Relations
ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!
ChurnZero
MARCH 6, 2020
Customer Success Starts Within: 6 Ways to Put Employees First. The Customer Success industry is obsessed with cracking the code on customer experience and loyalty. Afterall, an “obsessive compulsive focus on the customer” is the number-one thing Amazon’s Jeff Bezos attributes to the company’s monstrous success and near trillion-dollar valuation. So, it’s easy to see how a fixation on the customer can overshadow the very people who make that success possible: the employees.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaSOptics
MARCH 5, 2020
Getting in front of your business. I was talking to a serial entrepreneur who just raised over $10 MM for his SaaS venture. Last quarter they grew 70% year over year. Fifteen months ago, that was not the case. The numbers were off, many new customers were not the best fit, and churn expanded. The new sales VP (and subsequent hires) were supposed to take the company to the next level.
Upscope
MARCH 3, 2020
It's easy to end up re-writing your key headlines and paragraphs again and again over several days. Below we show you some methods copywriters have used to stop that circle of madness and commit to a message with confidence. They include using the simple and powerful APP formula, jobs to be done and more. Before you start, if you're figuring out what your key features and benefits really should be then learn about the new positioning process through 10 examples.
Totango
MARCH 3, 2020
Attracting new customers is always cause for celebration, but in today’s customer-centric economy, it is not enough to bring in fresh faces. You need to justify your existence to customers at every step, including during onboarding. Once new customers are onboarded, you need to retain them. The real CS works starts post-customer acquisition. As an organization, you need to constantly ensure that customers’ desired outcomes and objectives are met, and that they’re getting something out of your pr
SaaStr
MARCH 1, 2020
Q: What is the process of raising a VC fund like? It really varies — a lot. First, there is a bit of a chicken-and-egg element. If you have a strong track record, it’s pretty easy to raise a fund the last few years. Because the LPs (folks that invest in VC funds) want to put their money into winners. And LPs have put more and more money into venture as an asset class.
Advertisement
Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.
Kellblog
MARCH 4, 2020
I earned my spending money in high school and partially paid for college by working as a lifeguard and water safety instructor. Working at a lovely suburban country club you don’t make a lot of saves. One day, working from the deep-end chair, I noticed two little kids hanging on a lane line. That was against the rules. I blew my whistle and shouted, “off!
Tom Tunguz
MARCH 5, 2020
I was on a panel yesterday to speak about the impacts of the coronavirus on financial markets and startups. Later in the afternoon, I read the Sequoia black swan memo. So I figured today, I’ll summarize my outlook on the next few months. Startup Growth Rates. For startups, things will likely slow down. Longer sales cycles will be the leading indicator.
The Daily Egg
MARCH 1, 2020
Here, we show you how to use Google Analytics together with Crazy Egg’s heatmap reports to easily identify and fix 3 common website problems. The post How to Improve My Website: Grow Engagement and Conversions by Fixing 3 Common Website Problems appeared first on The Daily Egg.
SaaStr
MARCH 1, 2020
The good news today, is there are tons of customer success veterans out there. So you can find folks to join you. Even just a few years ago, there weren’t enough folks when enough experience to be your first “head of customer success.” But the bad news is, many can’t really do the job a start-up needs at a leadership level.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.
Intercom, Inc.
MARCH 3, 2020
We know it’s hard to apply and interview for a new job. So if you’re considering a design job at Intercom , we won’t make it harder by forcing you to read our minds or guess about what we value. Instead, we’ll tell you exactly what we look for – and why it matters to us. When you interview for a design job, the process is usually mysterious: did you say the right things?
Tom Tunguz
MARCH 1, 2020
This morning, there were many tweets talking about the impact of the coronavirus on the fundraising environment. It’s as a result of last weeks’ wild swings in the stock market. According to Koyfin’s analysis technology was the second hardest hit sector, falling 14%. The S&P overall was down 11%. Let’s double-click on the impact of last week on the valuation environment.
Predictable Revenue
MARCH 5, 2020
Metrics have become a pillar of modern sales. From interviews, to meetings, to ones day-to-day executional tasks – metrics, in one way or another, have become a part of them all. But according to Joshua Desha, a veteran entrepreneur and insurance sales leader, a metrics-driven approach to sales has actually robbed the professional of its heart and soul.
SaaStr
MARCH 4, 2020
I’ve always been a fan of venture debt and similar products, used properly. Back in the day at EchoSign / Adobe Sign, we crossed $10m in ARR having raised less than $8m. But we also quietly raised a few million in venture debt, which let me made more hires and keep the engines running without having to raise another round. I’ve also seen many start-ups I’ve worked with quietly do the same.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sales Hacker
MARCH 6, 2020
Lack of audience engagement in trade shows and conference presentations severely hurts your ability to communicate critical information about your company’s products or services. When your audience is not engaged, you are losing out on a huge opportunity to generate leads and build interest in your product. In collaboration with Diana Ohlhaver , we’ve put together 6 simple trade show tips + an infographic that will go a long way toward making your next conference or trade show sales booth more e
Intercom, Inc.
MARCH 5, 2020
?. Jasmine Friedl, Intercom’s Director of Product Design, grew up in one of the most niche environments one could imagine: the daughter of homeschoolers in northern Wisconsin. At various points, she attended a Mennonite school, then a conservative Christian high school where her graduating class was just 16 students strong. Most of the female role models in her orbit were either teachers or stay-at-home moms.
Intello
MARCH 4, 2020
Intello Named SHI’s SaaS Operations Management Vendor to Reveal Shadow IT and Manage SaaS Usage, Security, and Compliance for SHI Customers.
SaaStr
MARCH 3, 2020
Q: What was the biggest acquisition failure or missed opportunity by a company? It’s hard to really force rank a list, especially of deals you don’t know about. And it’s easy to be an arm-chair quarterback on all this. Still, my partial list in Cloud/SaaS: Google letting Microsoft buy / outbid for Github for $7.5b. If you want to own the developer relationship, you own Github.
Speaker: Tamara Fingerlin, Developer Advocate
Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.
Sales Hacker
MARCH 3, 2020
This week on the Sales Hacker podcast, we speak with Stephanie Blair , Founder and CEO of Know and Flourish. Stephanie founded her executive coaching and consultancy company focused on grooming and growing innovative talent within sales centric and growth focused teams. As an expert in digital transformation and in fueling modern organizations for sustainable success prior to Know and Flourish, she spent over eight years at eMarketer in assorted individual contributor and leadership roles, and b
Andreessen Horowitz
MARCH 2, 2020
We are at the beginning of a new era for how we treat one of humankind’s oldest and worst foes—cancer. In this talk, given at the annual a16z Summit, Jonathan Lim, CEO and cofounder of Erasca, shows us where we … The post The Five Revolutions in Cancer Treatment appeared first on Andreessen Horowitz.
Kellblog
MARCH 2, 2020
This is part II in this series. Part I is here and covers the basics of management education, employee communications, and simple steps to help slow virus transmission while keeping the business moving forward. In this part, we’ll cover. A short list of links to what other companies are doing, largely when it comes to travel and in-office work policies (that I’ll try to update as others announce).
SaaStr
MARCH 2, 2020
Q: What do you expect from your business partner? A true partner: Is as committed as you. You can count on , every day. Is ideally strong at something core you aren’t, or at least, can own something important so you don’t have to. Carries the weight when things are tough. In the end, someone where your founders equity is worth far more, even with the dilution, than without her.
Advertisement
When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.
Sales Hacker
MARCH 5, 2020
AI for sales is nothing new. But what are the real benefits of AI? Is it a lot of buzz or does it deliver real value? Sales tools using machine learning and deep learning are already widespread in the market today. And while the scope of AI’s impact may still be limited to certain types of activities, the power and scope of AI will continue to grow.
Cobloom
MARCH 2, 2020
Churn is the enemy of subscription-based businesses; it measures the rate at which your hard-won customers cancel their subscription to your service. Left unchecked, what seems like a relatively low customer churn rate month-on-month can quickly escalate into a crippling annual churn rate that your business can't sustain. Fortunately, small improvements in your customer churn rate can have a huge impact on MRR and revenue growth over time.
Andreessen Horowitz
MARCH 6, 2020
To CEO or not to CEO? It’s a tortured question for startup founders, and the decision on whether the product founder maintains a CEO title or not is far more complicated than you might think: On one hand, the product … The post Bringing in an External CEO appeared first on Andreessen Horowitz.
Expert insights. Personalized for you.
Let's personalize your content