Sat.Sep 21, 2019 - Fri.Sep 27, 2019

Subscription economy: why businesses rely on people, not products


Over her more than twenty-year career, Amy Konary has become an expert within the SaaS subscription space. She saw the importance of the subscription economy since her time as an industry analyst for IBC, running the practice on SaaS there for 19 years.

What The Downturn Will Probably Look Like in SaaS


So, despite SaaS multiple and the public markets being at near record highs, we’ve seen things start to … wobble a bit overall in tech: The WeWork IPO simply failed , and the Peloton and Direct Smile IPOs were broken. No one really expected this.

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Trending Sources

The Four Components Of Every Growth Strategy


When you think of “growth,” what’s the first thing that comes to mind? Hacks, tricks, experiments, dark patterns? I don’t blame you. Heck, we’ve even written about how growth hacking is manipulation. So yeah, we’re with you. I’d like to introduce another way of thinking about growth: something we’ll call the Growth Matrix. Copy/pasting hacks and tactics you see from others will likely fail you because they’re part of a larger strategy that doesn’t necessarily fit with your business.

Subscription Rockstars: How Design Pickle Went from Zero to Seven-Figure ARR in Less Than Three Years


Welcome back to the Subscription Rockstars series! In this series, we will take a closer look at wildly successful companies to better understand how they got to where they are today. We will analyze both their mistakes and their victories to draw lessons that you can apply to your business.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Crossing the Chasm: How to Scale a SaaS Company


From tiny startup to multi-national scale-up, growing a SaaS company is a rollercoaster ride of ever-changing problems. Crossing the chasm is one of the biggest challenges you'll ever face, a huge hurdle that's claimed thousands of promising startups.

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The 5 Best Digital Marketing Strategies for Beginners

The Daily Egg

Marketing used to be all about spending money. If you could outspend your competitors, there was a good chance you could take over a larger portion of the market share. Creativity played a part, but being successful often came down to dollars spent. Today, however, marketing is more complicated.

At $20m ARR or Above? Join the SaaStr CXO Summit at 2020 Annual, with 200+ Top CXOs and More


We’re adding a bunch of exciting things to 2020 SaaStr Annual, including our first-ever SaaStr CXO Summit. This will be an incredible event-within-an-event on March 11, bringing together 150+ top enterprise CIOs, CDOs, CMOs and more (i.e.,

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Quit Your Cold Email Strategy


[Free Guide] How to Do SaaS Competitive Analysis To Win In Your Niche?


$157 billion … That’s the expected total size of software-as-a-service industry for 2020!

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Janet Bannister on human-centered investing


Canadian VC Janet Bannister, a partner at Real Ventures, loves investing in “conscious founders” who are trying to make the world a better place. Her style of “human-centered investing” prioritizes people and relationships, and investing in smart, self-aware, teachable entrepreneurs. .

A Big Thank You to Our First Unicorn Sponsor, G2. And What We’ve Learned.


So we are gearing up now for the 6th (!) ever SaaStrAnnual , March 10-12 in San Jose / SF Bay Area. So much has changed. We’ve added 200+ SaaS unicorns and 30+ IPOs. The Cloud has grown 700% since the first Annual, if we use AWS as a proxy.

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Foolproof Marketing Metrics to Measure


“I have too much data!” — Said no one ever…right? I’m sure this was many of us marketers before the digital revolution, but now we have what seems like infinite data sources at our fingertips.

How AI is transforming B2B marketing and Sales

Predictable Revenue

No matter how you feel about AI, it’s evident it's had an impact on B2B sales and marketing. We look at 5 examples of how AI is changing the world of B2B sales. The post How AI is transforming B2B marketing and Sales appeared first on Predictable Revenue.

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Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

UC Students Gain New Resources, Opportunities Through Expanded Entrepreneurship Program


Reposted from the University of California Press Room. The University of California and the Blackstone Charitable Foundation announced today (Sept.

5 Stats That Prove Ignoring Remote Work is a Business Failure


By Frank Weishaupt, Owl Labs CEO. If you told me there was an employment strategy that would improve my company’s employee retention, hiring, and productivity — yet I ignored it — I bet you’d question my leadership. .

Office Hours with Nick Mehta of Gainsight Oct 9

Tom Tunguz

Next week, on the 9th of October, Redpoint will host Office Hours with Nick Mehta. Nick is the iconic CEO of Gainsight, the leader in customer success. Nick and his team created the category and know the best practices of the world’s leading customer success organizations. Customer success is evolving quickly and we’re seeing different models of the practice evolve in our portfolio. Nick will talk about the trends he’s seeing and take questions from the audience.

Climbing the ladder: How early sales managers can grow, stand out, and take on senior roles with Intercom’s LB Harvey

Predictable Revenue

Tips on how to accelerate your managerial career - including suggestions on effective decision-making frameworks. The post Climbing the ladder: How early sales managers can grow, stand out, and take on senior roles with Intercom’s LB Harvey appeared first on Predictable Revenue.

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

How to have impact as a product designer

Inside Intercom

A lot of the books, articles and discourse around product design focuses on the process of design work (the things designers do) and the output of design work (the things designers deliver).

Hypergrowth, No Office and $100M in ARR with Invision and ARM Holdings (Video + Transcript)


Join Seth Shaw, Invision’s Chief Customer Officer alongside moderator and Arm Holdings CMO, Joyce Kim for a Q&A session. Want to see more content like this? Join us at SaaStr Annual 2020. Joyce Kim | CMO @ Arm Holdings. Seth Shaw | CCO @ Invision. FULL TRANSCRIPT BELOW.

The #1 Killer of All Sales Deals and What to Do About It

Sales Hacker

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Why Performing a Revenue Operations Audit Improves Go-To-Market Results


Fast-growing companies, often have a patchwork of mismatched technologies or point solutions that were bought and. The post Why Performing a Revenue Operations Audit Improves Go-To-Market Results appeared first on CloudKettle.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Five Ways Fintech Startups Can Find Customers

Andreessen Horowitz

When founding a company, we all secretly hope that the best product (ours, of course) will win on its own merits. That’s rarely the case —seemingly brilliant apps often languish without finding an audience. As a result, many entrepreneurs become … The post Five Ways Fintech Startups Can Find Customers appeared first on Andreessen Horowitz. fintech mobile Company Building 101 distribution

SaaStr Europa 2020 is BOOKED!! We’re Back in Paris 17-18 June! And Come for Just $299!!


Ok SaaStr Europa 2020 is now locked down. We’re back in Paris again for 2020 , back in the Left Bank, just a smidge bigger and even better: 3,000 SaaS execs, VCs and founders. 300+ mentoring sessions. 3+ packed stages across 2+ packed days. Champagne, crepes, parties, DJs. And so much more!

From SMB to Enterprise: A 2-Step Strategy to Boost Adoption & Growth

Sales Hacker

In June, CNBC reported that recently listed cloud software companies were getting crushed for poor sales execution. That’s not hard to believe. Enterprise sales is hard, which is why most businesses start as an SMB org and grow into an enterprise org.

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7 ways to supercharge your selling process

Do you have 100% confidence in your selling process? Are you sure that every step from lead generation to closing is as effective as possible? If not, you have some work to do. First, make sure that you've built your selling process from the ground up for success.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.