April, 2021

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How to Get Ahead in SaaS Sales in 7 Easy Steps

SaaStr

For someone just starting out in SaaS sales (entry-level Salesforce in November), what are your tips to accelerate growth/ability in early stages? A few thoughts to excel as someone new to SaaS sales: Really learn the product cold. As fundamentally as you can. Every prospect and customer is owed a true solution sale approach. Sales is there to close a deal, yes, but that should just be 10% of it — 90% of the “work” should be to solve your prospects’ and customers’ problems.

Sales 361
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Top 10 Strategies to Automate Your B2B Lead Generation

Predictable Revenue

The best way to save your resources is. Automation! By automating lead generation processes you save both money and time, ensure a permanent source of leads, and get rid of unnecessary work to focus on priority tasks. The post Top 10 Strategies to Automate Your B2B Lead Generation appeared first on Predictable Revenue.

B2B 279
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How Conversational Intelligence Data Improves Sales Conversions

InsightSquared

We’re all looking for trusted data to drive our decisions. Sales and revenue leaders want to both see and understand how every action their team takes impacts the progress of a deal. But piecemeal glimpses into aspects of your business won’t cut it anymore. If we want to win big, we’ve got to get the big picture. Increasingly, a major part of that big picture is conversational intelligence data.

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CRM Strategy – The Complete Guide

The Daily Egg

There are many businesses that implement CRM solutions with the belief that they will magically solve all of their problems. But adoption does not necessarily guarantee success. It’s not even just about investing in the right software; your CRM efforts could still fail for a number of reasons. Without a CRM strategy, you won’t be able […].

Strategy 363
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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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Covid's Impact on Software Sales Efficiency

Tom Tunguz

More than a year after Covid washed over the software ecosystem and the tide ebbs, it’s revealing the impacts on fundamental metrics of public software companies. Sales efficiency is one of those key metrics. Covid altered the way salespeople and marketers engaged their target markets. Travel collapsed, virtual events blossomed, handshakes became Zoom namastes.

Software 343

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The Top SaaS Companies Have An Average of ~350 Integrations

SaaStr

Your API. If you are a B2D company, it’s your product itself, your API. But for most B2B companies, your API, your partner programs, and the like are extensions. Not your core product, but an important layer for improving customer experience. But how much effort should you put into your partner programs and external APIs — and when? Personally, I’m highly biased to as early as possible.

SaaS 364
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Lessons from the Frontlines: How to Sell When No-One’s Buying

Predictable Revenue

Speaking your customer’s language has always been an essential to successful sales. We conducted research with hundreds of B2B sales leaders to figure out what it’s going to take to speak your customer’s language in the new age of sales. It’s time to learn a new language! The post Lessons from the Frontlines: How to Sell When No-One’s Buying appeared first on Predictable Revenue.

B2B 264
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FastSpring Resellers: New Look, More Features, Better Experience

FastSpring

Today we’re giving customers early access to our new Reseller store experience. It’s faster, easier to use, and has a modern look designed to make it easy to manage Resellers while still keeping all the elements that you love about the current experience. We’ve received lots of great feedback from many of you on areas we can further develop, and potentially introduce new features for our Reseller solution.

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Bluehost Review

The Daily Egg

Powering over 2 million websites worldwide, Bluehost is the most popular web hosting service on the market. With secure hosting options, domain registration, and other professional services, we think Bluehost is not only the most popular web hosting service, but also one of the best overall—especially for users building a website on WordPress. Bluehost offers […].

Marketing 351
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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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The Identity Crisis Facing Open Source Companies in the Cloud

Tom Tunguz

Open source software marries the decentralized community of the Internet with the ambition to build great things. Databases, application servers, streaming technologies, application deployment, and container management - many modern tools were born open source. But the clouds are rolling in for open source companies (pun intended). Today, open source software faces an identity crisis: what does it mean to be an open source company in the cloud?

Cloud 279
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Search at Intercom: Building our Elasticsearch cloud on AWS

Intercom, Inc.

In Intercom, we believe that shipping is our company’s heartbeat. Our product engineers are empowered to build great features, fast. A large part of making this belief a reality is the idea of running less software. Every product team is burdened by the effort required to evolve and maintain complex infrastructure that powers their features. For this reason, we chose to run exclusively on AWS and wherever possible, we make use of battle-tested AWS services, be it RDS Aurora for our relational

AWS 249
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Is it Really ARR? In 2021+, Yes. As Long As NRR is > 100%

SaaStr

A lot of our SaaS older times don’t quite know what to make with a lot of B2B startups these days, let alone some public SaaS companies. So many startups these days are claiming they have “ARR” from revenue that … doesn’t recur. Doesn’t ARR stand for Annual Recurring Revenue? Well of course it does. But like “Cloud” and “SaaS”, its definitely has evolved.

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Unlocking the Right Data for Growth

Predictable Revenue

Jennifer Aplin and Alice Chandrasekaran, have combined their experience to build the Growth Data™ platform and help companies use data to accelerate growth and productivity. The post Unlocking the Right Data for Growth appeared first on Predictable Revenue.

Data 245
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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Digital Wallet vs. Credit Card: What Payment Methods Should You Accept?

FastSpring

Remember when PayPal first came on the scene? Well, you might not because you were probably in high school … or maybe even elementary school. But 2000 was a big year for PayPal. In March of 2000, they hit 1 million users. Then by September of the same year, they reached 5 million users. Well, that was 20 years ago. Now, Elon Musk is going to space, and there are tons of digital wallet options available to online consumers.

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Best Managed WordPress Hosting

The Daily Egg

Managed WordPress Hosting can be a powerful choice for established sites that are seeing lots of growth. That’s why today we’re looking at the top managed WordPress options out there for you to sift through if you’re considering going the managed route. Lots of hours and research went into determining what the best plans out […]. The post Best Managed WordPress Hosting appeared first on The Daily Egg.

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Never Raising, Always Raising

Tom Tunguz

Startups used to raise once every 18 months. Today, we joke in Startupland that a startup is never raising and always raising. The implication is the most sought after companies often receive offers, whether they are in market raising capital or not. Take a moment to think through that statement with me. Venture capitalists and boards used to value a company every 18 months.

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Thoughts on innovation

Intercom, Inc.

We recently had an internal discussion about innovation. What does it mean to us, how do we think about it? Like any company, we want to create new and better products that solve important customer problems – but how do our values of moving fast and starting small foster a culture of innovation? Below is my answer for our team. Hopefully it is useful for you in thinking about this topic in your own company.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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CLTV Isn’t The Whole Story. Don’t Shortchange Second-Order Revenue.

SaaStr

Everyone in SaaS talks about CLTV (or LTV, same thing). The lifetime value of your customer. You can see a great detailed analysis of how to calculate it here. And then, everyone goes on to calculate some a metric telling you how much to spend on Sales and Marketing. Usually some fraction (1/3 or so) of your CLTV. Which usually equates to spending 100% or more of your first year ACV on acquiring your new customers.

Revenue 350
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Selling Into Ever-Changing, Highly Regulated Industries: Healthcare Edition

Predictable Revenue

Mac McKellar, National Sales Director at Nona Scientific, joins Sarah Hicks on the second episode in the Selling into Ever-Changing, Highly Regulated Industries series on the Predictable Revenue Podcast. The post Selling Into Ever-Changing, Highly Regulated Industries: Healthcare Edition appeared first on Predictable Revenue.

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How to Make Money by Requiring a Minimum Order Quantity (MOQ)

Neil Patel

If you run or are starting an e-commerce business , you might have heard the term “minimum order quantity,” or MOQ, floating around. If you have heard of it, chances are you feel conflicted. There’s advice for and against this method. This makes it difficult to decide whether it’s the right choice for you, especially if you don’t understand how it works and how it can make you money.

Scale 145
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11 Easy Steps to Create a Custom WordPress Widget

The Daily Egg

WordPress software is the go-to for people looking to create content for the web. Just because it’s popular doesn’t mean it’s the perfect solution as-is for every content creator, though. Fortunately, you can tailor the software to better meet your needs. Creating custom WordPress widgets requires knowing some coding techniques. However, creating these widgets will […].

Software 340
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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How to Cut a Path through the Jungle of Regulatory Compliance

Tom Tunguz

Data privacy has become a skill startups must master as they scale. As they grow, startups often collect increasing volumes of data. With great power comes great responsibility. Regulatory regimes demand greater data security and integrity, and add complexity. How should companies manage data privacy, especially regulations like GDPR and CCPA? To answer that question, Redpoint Office Hours will host Todd Smithline on Wednesday, April 21 at 9AM PT.

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Cliniko founder Joel Friedlaender on bringing digital transformation to healthcare

Intercom, Inc.

Joel Friedlaender is the founder of Cliniko , a practice management software for clinics and allied health practitioners to manage their scheduling and booking, patient records, invoicing, and more. When he started the company with his partner about 10 years ago, the healthcare industry felt like it was still stuck in the past, technologically speaking.

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5 Interesting Learnings from Bill.com at $220,000,000 in ARR

SaaStr

[link] 's NRR @ IPO: 110% from SMBs [link] 's NRR now: 121% from SMBs [link] 's new customer growth @ IPO: 21% [link] 's new customer growth now: 27%. Treat SMBs right, they grow forever. They're just so many of 'em. — Jason BeKind Lemkin (@jasonlk) April 21, 2021. Bill.com is one of the quiet SaaS success stories. We last checked in with them at IPO , when it was racing past $100m ARR (a relatively early IPO).

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Selling into Ever-Changing, Highly Regulated Industries – Part 3: Healthcare 2.0

Predictable Revenue

Sean Yuan, Business and Product Operations Specialist at MDTech, joins Sarah Hicks/Collin Stewart on this episode of the Predictable Revenue Podcast. The post Selling into Ever-Changing, Highly Regulated Industries – Part 3: Healthcare 2.0 appeared first on Predictable Revenue.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Why Entity-Based SEO is a New Way of Thinking About Optimization

Neil Patel

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph , SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages ( SERPs ). These days, Google has more systems to identify the true meaning of keyword searches and queries.

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7 Easy Steps to Make Money Blogging

The Daily Egg

You’ve probably heard of bloggers making five or six figures each year and wondered how you could get in on the action. You don’t need much startup capital, coding skills, or even blogging experience to earn money from your blog. Blogging has a low entry bar, making it a popular choice for people looking for […]. The post 7 Easy Steps to Make Money Blogging appeared first on The Daily Egg.

Startup 338
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Would You Work for This Person?

Tom Tunguz

Would you work for this person? It’s a simple question. It’s one I often ask in reference calls on founding teams. During one of those calls, when I should have been paying attention to the answer, I posed my self a similar question. What is it about a person that would make me leap to work for them? Intellect, ethics, ambition, conviviality, mastery, ethusiasm come to mind.