The Daily Egg

MARCH 6, 2019

There’s no doubt that personalization helps boost conversions. The proof is in the numbers: Econsultancy found that 93% of companies experienced a raise in conversion rates after personalizing their search engine marketing The same was true for 94% of companies that personalized their websites And 92% of companies that personalized their emails saw a boost […] The post 6 Personalization Techniques That Will Boost Your Conversion Rate appeared first on The Daily Egg.

Engineering 279

Engineering Marketing 279

OpenView Labs

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. Brands including HubSpot, Atlassian, Slack, Xero, Zendesk and Klaviyo use a variety of partner programs and other tactics to expand into new markets, scale their sales efforts and take advantage of partners’ existing connections and credibility.

Sales Recruiting 85

Sales Recruiting Scale Sales Hiring Underperforming Technical Team 85

Tom Tunguz

MARCH 10, 2019

Rewind a decade. Angel investing was an important part of the Startupland ecosystem. Today, you can’t make the same argument. 2018 observed the fewest number of angel-led financing rounds since before 2010. Angels led 156 rounds last year, a figure that collapsed from 714 in 2015. In that same time period, the median angel round has fallen from $500k to $270k.

Finance 280

Finance Trends Investment Startup 280

SaaStock

MARCH 8, 2019

We want to think of International Women’s Day as a day to celebrate women – their power and glory – rather than their difficulties in navigating a male-dominated world. We would like you to meet a few extraordinary women who have the impressive task of driving tech in Asia, a part of the world that could be even more challenging to women.

VP of Engineering 264

VP of Engineering CTO Coach Venture Capital SaaS 264

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Payments

Incredo

MARCH 12, 2019

Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth.

Marketing 250

Marketing B2B SaaS Innovation 250

The Daily Egg

MARCH 15, 2019

The other day, I was speaking with a customer who was having a tough time identifying how to improve her website. This customer, let’s call her Carol, is a business owner who manages an e-commerce website focused on the design and manufacturing of reliable medical products. When I asked her what her biggest challenge was, […] The post How To Run A Funnel Analysis For Smarter Optimization appeared first on The Daily Egg.

Management 279

Management Business 279

Intercom, Inc.

MARCH 4, 2019

How can you make sure, on a Monday, you’re doing the right things all week long – not just as an individual, but as a manager, across your team and organization? How do you help your team focus and make meaningful progress, so that at the end of the week, you go home knowing you spent energy on the most important work? Finding the answers to these questions and putting them into practice is critical to scaling your impact as a manager and individual.

Management 202

Management Interviewing Leadership Engineering 202

Tom Tunguz

MARCH 24, 2019

In the past few years, Zoom has become a verb: the act of video conferencing someone. Eight years ago, Eric Yuan, former VP Engineering at WebEx left to create a business with a better video conferencing product. He and his team authored a new codec, which is far more resilient than others. The innovation results in higher quality calls. Focused on capital efficiency from the earliest days of the business, Eric has built a monster software business, with few comparisons in both absolute scale an

Metrics 279

Metrics Benchmarks Scale Acquisition 279

SaaStock

MARCH 26, 2019

As we have showcased in previous pieces, there are many reasons to be excited about the Latin American SaaS ecosystem. Not only is the region producing superstar SaaS contenders, but the interest from local and international VCs is increasing. The space as a whole has churned more IPOs in the last 6 months than the previous 20 years combined as a result.

Startup 210

Startup Artificial Intelligence SaaS Construction 210

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Incredo

MARCH 1, 2019

It’s a big challenge to reach business growth in a time when thousands of startups are founded on a daily basis. To survive in such a competitive market, you need to have clearly set goals and creative marketing and business strategies. There are many reasons why a lot of startups fail: wrong budget management, uncertain business objectives, lack of expertise, etc.

Startup 178

Startup Software Strategy Marketing 178

SaaStr

MARCH 19, 2019

When I started off as a SaaS founder, the #1 SaaS company’s market cap was … $2.6 billion. Yup, Salesforce was worth just a bit more than $2 billion. And their largest acquisition to date at the time was (drumroll, please) $15m. Fast forward to 2019. Twilio has just bought Sendgrid for $3 billion. SAP bought Qualtrics for $8 billion.

Acquisition 216

Acquisition SaaS Cloud Software 216

The Daily Egg

MARCH 26, 2019

There are four key types – or groups – of data that are used for conversion rate optimization (CRO): We know that data (Analytics) tells us what is happening. We combine data and input from sources like Google Analytics (Analytics), Crazy Egg (Analytics, Heatmaps, User Testing) and SurveyMonkey (Analytics, User Testing) to help us understand […] The post What Should I A/B Test?

Data 275

Data 275

Intercom, Inc.

MARCH 25, 2019

We’ve all signed up for a product only to realize a few months later that it didn’t quite fit our needs. Think about that gym membership you bought in January you’re still paying for even though the last time you went to the gym was in early February. We remember how easy it was to sign up for the one week free trial on the gym’s website. But to actually cancel, you have to find a phone number, wait on hold, give your membership number and finally pay an exit fee before you can put an end to you

Churn 183

Churn Wireless Growth Hacking Construction 183

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Payments

Tom Tunguz

MARCH 21, 2019

Imagine-75 years ago-our Commencement date was listed as January 1, 1943. Our “last supper” date was December 12, 1942. It was in the main dining room. President Hopkins and Arthur Hayes Sulzberger, president and publisher of the New York Times, were the keynote speakers. No pomp, no valedictorian, no honorary degrees, no cap and gown, no family. The dinner ended with hugs and tears eyes.

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SaaStock

MARCH 27, 2019

Tune in for an extra bonus episode of the podcast, hosting SaaStock LatAm speaker André Baldini, CEO of Superlógica who tell us how the company grew revenue 10x. Superlógica was started back in 2001 as an ERP software for condominiums. André Baldini started out as VP of Sales In 2017 he was promoted to CEO. Previously his career path had traversed a variety of industries including banking, health, and EdTech.

Pricing 201

Pricing Headcount Banking Revenue 201

Incredo

MARCH 20, 2019

Software as a service, also known as SaaS, is a highly cost-effective software solution that offers a lot of agility for businesses. More companies are increasingly adopting SaaS solutions as they realize what a reliable option it can be for numerous business models and industries. SaaS has been growing at rapid rates during the past several years. The competition is already huge and it’s only increasing.

Trends 177

Trends Enterprise SaaS Business Model 177

SaaStr

MARCH 18, 2019

One of the biggest things first-time founders intuit wrong is how much sales efficiency plummets … just as it is getting good. Usually, most SaaS start-ups follow a pattern where the CEO starts off doing founder-led sales. Then, after she hires a few sales reps, and makes a few mistakes. At first, those reps struggle to even close anything. But then, by trial-and-error, learning, and better training … eventually, the CEO gets the company to two trained, scaled sales reps that are pre

Scale 202

Scale Sales Hiring Scaling Sales 202

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Revenue

The Daily Egg

MARCH 22, 2019

The time when project management was considered a discipline that applies to just a few industries is gone. In 2019, wherever you look, you will find its traces. When Project Management Institute, the leading not-for-profit professional membership association for the project management profession, researched and analyzed trends for 2017-2027, they found that the world is […] The post 4 Website Optimization Experts Weigh In On Project Management Challenges And Opportunities appeared first o

Management 275

Management Trends User Experience Marketing 275

Intercom, Inc.

MARCH 13, 2019

During your first wave of growth, your initial customers are very important. You have to build a product that solves a problem and works well for them. As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people.

Scale 171

Scale Marketing Sales Hiring B2C 171

Tom Tunguz

MARCH 18, 2019

PagerDuty was founded in 2009 by 3 former Amazon engineers who were often on-call. To engineers, being on call means carrying a pager to respond to crises when software breaks or services go down. In the 10 years since that day, PagerDuty has built an exceptional business. Their product has evolved from on-call management, which includes routing calls, triaging alerts, and creating workflows to handle crises in real time; to an incident management platform that manages the standard operating pro

Metrics 222

Metrics Benchmarks Software Review Engineering 222

SaaStock

MARCH 21, 2019

The guest on the latest episode of the SaaS Revolution Show is Ashley Murphy, Director of Growth at OpenView Ventures. She shares insights about the benefits of product-led growth and how to go about implementing it in your company. Ashley has spent the last two and a half years helping the OpenView portfolio companies with their go to market strategy including product-led growth.

Scale 172

Scale Scaling Business Model B2B 172

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

Pricing

Agile Payments

MARCH 20, 2019

Payment aggregation or payment facilitation allows one entity, or master merchant, to process or facilitate payments on behalf of sub merchants.

Merchant Services 127

Merchant Services Payment Services Payment Facilitation 127

SaaStr

MARCH 31, 2019

While companies that are about to go public get a lot of metrics analysis, we can perhaps learn even more interesting things from the quarterly reports and check-ins from various public SaaS companies after they’ve IPO’d. We’ll check in with a bunch. First up is RingCentral, which IPO’d relatively early and quietly in 2013.

Systems Review 201

Systems Review SMB Cloud Enterprise 201

The Daily Egg

MARCH 7, 2019

Our co-founder, Neil Patel, once asked 208 companies one simple question: “Which marketing strategy has provided you with your biggest return on investment?” As a click-bait article might say, THE ANSWER WILL SHOCK YOU. It wasn’t SEO. They said they were actually getting the highest ROI from CRO (conversion rate optimization). And what’s fascinating is […] The post Tools, Tips, And Getting Ready For Testing: A Quick-Start Guide To CRO appeared first on The Daily Egg.

Investment 268

Investment Strategy Marketing 268

Intercom, Inc.

MARCH 12, 2019

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. The opportunity emerged out of a shift in how we practice sales. We had split into two distinct but complementary functions. We now had “hunters” who acquire new business and “farmers” who nurture existing business.

Sales Hiring 171

Sales Hiring Sales Recruiting Underperforming Technical Team Scale 171

Advertiser: Data Robot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

Generative AI

Tom Tunguz

MARCH 26, 2019

In early and developing markets, selling complete products is often a superior go to market strategy, rather than selling an innovation in a layer in the stack. This is true for five reasons. First , for early customers to generate value from a novel technology, that technology must solve a business problem completely. End-to-end products do that. Layers in the stack don’t.

Machine Learning 214

Machine Learning Artificial Intelligence Scale Marketing 214

SaaStock

MARCH 5, 2019

Christina Villa had a simple launch plan for Cledara: do it at the SaaStock Startup stage on October 16th, 2018. She had quit her job four months earlier and incorporated the company in London. Cledara was going to solve the problem of companies having too many SaaS subscriptions that were increasingly difficult to keep track of. Cledara would serve as their home and the payment hub powered through a digital Mastercard.

Startup 152

Startup SaaS Payments Payments Payment Services 152

FastSpring

MARCH 20, 2019

For the past few months, I have been looking forward to March 6th—the day I officially joined FastSpring as the new CEO. I especially enjoyed spending this time with Accel-KKR , Chris Lueck, and the incredible senior leadership team as I’ve learned more about the company. During my brief time as CEO of FastSpring so far, I continue to be impressed by the company’s outstanding reputation, loyal customer base, and the hard-working team building innovative ecommerce solutions that deliver real valu

Scale 102

Scale Leadership Innovation Revenue 102