March, 2020

Try Micromilestones to Push Through Slower Growth

SaaStr

When I was CEO at EchoSign, I made a big strategic error in Year 1. I set an insane plan of going from $0m to $2m in ARR in our first 12 months in business. It wasn’t because I couldn’t build a model — the model was sound. The mistake was a combination of not knowing enough about SaaS back then, and also having incredible confidence in the team’s past track record. I thought we had the best of the best and we’d hit the number for sure.

Are You Optimizing Your SaaS Conversion Funnel? Use These Essential Steps

The Daily Egg

Optimizing your conversion funnel is one of the fastest ways to grow a SaaS business. You don’t need more traffic. You don’t need lower churn or a better product. You don’t need better upsells. All you need is a few changes to the funnel that you already have.

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Overcoming the implementation challenge

Practical Advice on SaaS marketing

So, you’ve built a great product. Bravo! Better yet if you’ve figured out how to market it. You’re getting it in front of prospective customers and they quickly see how it can be helpful. But just showing the product’s benefits and advantages isn’t enough. Prospects need to see more than that.

The Ultimate Guide to SaaS Marketing Strategies & Tactics

Cobloom

Marketing is the growth lever that powers your SaaS startup into the next phase of rapid expansion; the "go faster" button that that fuels your growth from stealth mode startup to expansion-stage success story.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

What Will this Crisis Accelerate in Your Ecosystem?

Tom Tunguz

I read an op-ed in Bloomberg last week written by a stock trader who was on the floor of the New York Stock Exchange during the 1989 crash. His manager brought him into his office. The trader feared his manager would fire him. Instead, his manager told him that these kinds of crises accelerate change and that he should embrace them. I’m struggling to find the link now, but if I do, I will update this blog post with it.

More Trending

Estimating the Impact of the Coronavirus on Growth

Tom Tunguz

As we readjust to the impacts of the coronavirus, I’ve been asking myself: what is a basic useful model for estimating the growth impact to a software company? Of course, every business should develop a more conservative model, focused primarily on cash management to provide a longer runway.

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No One Wants to Cancel A Trusted Vendor

SaaStr

It can really tough to think through the short-term pressures of churn. SMBs are hurting the most, and the churn will be highest there. Enterprises are churning less, but slowing new purchases way down.

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The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?

Tom Tunguz

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. It’s a wonderful framework by Bill Macaitis, who was the CMO at Zendesk and Slack.

Limited Time Offer: How To Write a Discount Offer For Limited Time Only

The Daily Egg

Limited-time offers put any marketing campaign on steroids. As consumers, we’re engrained in our current habits. Getting anyone to act isn’t easy. An offer with a ticking clock cuts right through our inertia, forcing us to act right now.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

VCs or Founders: Who Makes More?

SaaStr

What has a higher chance of making you money, being a venture capitalist or a startup founder? VCs have a much higher chance of making good money.

What To Do When A Customer Wants to Cancel A Contract

SaaStr

In today’s crazy world, more and more vendors are seeing customers that want to cancel annual or longer contracts. What should you do? The simple answer “of course” in that yearly contracts can’t be canceled — per se.

Building and evolving a successful sales team with Oliver Williamson

Predictable Revenue

Collin and Oliver discuss the use of software, robotics and automation to offer impeccable quality, affordable pricing and lightning speed. The post Building and evolving a successful sales team with Oliver Williamson appeared first on Predictable Revenue.

How to Create an Effective Marketing Strategy for Associations

Incredo

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either.

Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

What Could the Venture Market Look Like in the Coronavirus Era

Tom Tunguz

What could happen to the fundraising market in the coronavirus era where organizers cancel events, the financial markets suffer from a bear market, and there is a lot of uncertainty? The most recent event to use as an analogy is the 2008 financial crisis.

A Simple Guide to Understanding and Creating a Website Conversion Funnel

The Daily Egg

An optimized conversion funnel can mean the difference between making a healthy profit and barely breaking even. It maximizes the profit you get from your marketing campaigns.

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5 Inspiring Women Leaders in Sales to Follow Today

InsightSquared

This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. These women have been nominated by our own team, as people who inspire and empower us to strive, thrive and grow in our careers.

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One Thing to Maybe Build Now: A Great Dashboard

SaaStr

Depending on who you are, and what you do, sales may or may not have slowed way down. But one thing I do know: the best SaaS companies will come out of this time with the strongest products. They will keep innovating.

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How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

How to turn 100 LinkedIn profiles into 10 meetings with Tom Abbott

Predictable Revenue

To achieve exponential growth, a consistent source of predictable opportunities is needed. That source is outbound sales. Tom talks about how he sources and closes leads on every salesperson’s favorite social media site, LinkedIn.

Incredo’s Guide for Remote Teams to Survive Coronavirus

Incredo

The outbreak of coronavirus brought changes that companies were forced to admit. One of the major changes was that many businesses switched to a remote working system. But not all of them had experienced that approach before and the system might seem much more uncomfortable than it actually is.

What do Google Search Query Trends Reveal about the Changes in How We Work?

Tom Tunguz

I was reading an article in the NY Times about how we’re all using much more internet than we have been. Consequently, YouTube is throttling video quality, and some of our services are slower than before.

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What is a Sales Funnel, Examples and How to Create One

The Daily Egg

Each of the sales funnel stages has an impact on consumer behavior. You need to know them intimately. By knowing each step, you can use tactics to improve the number of people that go from one step to the next. This can have a crazy impact on your business.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

4 Free Tools to Streamline Your Remote Sales Force

InsightSquared

We are living through an unprecedented situation right now, with COVID-19 impacting our lives at every turn. One of the most common and concerning aspects of this for many is how it impacts our day-to-day work situation.

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What Things in SaaS Were Like in ’08-’09. And What They Probably Will Be Like in ’20.

SaaStr

We’re obviously in a very unique situation today. The pace at which Corona is impacting us all right now is so fast, it’s hard to keep up.

The Personal Touch: How to Enhance Your Relatability in Sales Pitches

Predictable Revenue

Anyone will tell you that grabbing buyer attention is key. But successful sales reps will likely tell you that keeping buyer attention is even more essential. But how do you maintain relatability in a high-tech world that feels increasingly impersonal?

5 Questions with Jasmine Crowe

TechStars

Jasmine Crowe is an HBCU alumna who is working to make the world a better place one cause at a time. Jasmine’s goal is to foster change and create awareness about the leading socioeconomic issues and challenges of today, like poverty, education, and hunger.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

What I Expect in the Next Few Months in Startupland

Tom Tunguz

I was on a panel yesterday to speak about the impacts of the coronavirus on financial markets and startups. Later in the afternoon, I read the Sequoia black swan memo. So I figured today, I’ll summarize my outlook on the next few months. Startup Growth Rates.

Landing Page Optimization: Best Practices, Tips, and Tools

The Daily Egg

Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up. Today, I’m going to teach you my best landing page optimization tips and tricks so you can attract more prospects and convert more customers.

The Secrets to Managing a Remote Sales Team

InsightSquared

Sales teams across the country are being forced into remote work situations in response to the COVID-19 crisis. This places many of you into a new and potentially uncomfortable situation. Rest assured, you are more prepared than you think.