March, 2020

Try Micromilestones to Push Through Slower Growth

SaaStr

When I was CEO at EchoSign, I made a big strategic error in Year 1. I set an insane plan of going from $0m to $2m in ARR in our first 12 months in business. It wasn’t because I couldn’t build a model — the model was sound. The mistake was a combination of not knowing enough about SaaS back then, and also having incredible confidence in the team’s past track record. I thought we had the best of the best and we’d hit the number for sure.

Are You Optimizing Your SaaS Conversion Funnel? Use These Essential Steps

The Daily Egg

Optimizing your conversion funnel is one of the fastest ways to grow a SaaS business. You don’t need more traffic. You don’t need lower churn or a better product. You don’t need better upsells. All you need is a few changes to the funnel that you already have.

Churn 257

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Overcoming the implementation challenge

Practical Advice on SaaS marketing

So, you’ve built a great product. Bravo! Better yet if you’ve figured out how to market it. You’re getting it in front of prospective customers and they quickly see how it can be helpful. But just showing the product’s benefits and advantages isn’t enough. Prospects need to see more than that.

The Ultimate Guide to SaaS Marketing Strategies & Tactics

Cobloom

Marketing is the growth lever that powers your SaaS startup into the next phase of rapid expansion; the "go faster" button that that fuels your growth from stealth mode startup to expansion-stage success story.

What Will this Crisis Accelerate in Your Ecosystem?

Tomasz Tunguz

I read an op-ed in Bloomberg last week written by a stock trader who was on the floor of the New York Stock Exchange during the 1989 crash. His manager brought him into his office. The trader feared his manager would fire him. Instead, his manager told him that these kinds of crises accelerate change and that he should embrace them. I’m struggling to find the link now, but if I do, I will update this blog post with it.

20 Ways to Speed Up Your Website and Improve Conversion in 2020

The Daily Egg

Think that speeding up your website isn’t important? Think again. A one-second delay in page load time yields: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions A few extra seconds could have a huge impact on your ability to engage visitors and make sales.

More Trending

No One Wants to Cancel A Trusted Vendor

SaaStr

It can really tough to think through the short-term pressures of churn. SMBs are hurting the most, and the churn will be highest there. Enterprises are churning less, but slowing new purchases way down.

Churn 273

The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?

Tomasz Tunguz

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. It’s a wonderful framework by Bill Macaitis, who was the CMO at Zendesk and Slack.

Limited Time Offer: How To Write a Discount Offer For Limited Time Only

The Daily Egg

Limited-time offers put any marketing campaign on steroids. As consumers, we’re engrained in our current habits. Getting anyone to act isn’t easy. An offer with a ticking clock cuts right through our inertia, forcing us to act right now.

VCs or Founders: Who Makes More?

SaaStr

What has a higher chance of making you money, being a venture capitalist or a startup founder? VCs have a much higher chance of making good money.

What To Do When A Customer Wants to Cancel A Contract

SaaStr

In today’s crazy world, more and more vendors are seeing customers that want to cancel annual or longer contracts. What should you do? The simple answer “of course” in that yearly contracts can’t be canceled — per se.

Building and evolving a successful sales team with Oliver Williamson

Predictable Revenue

Collin and Oliver discuss the use of software, robotics and automation to offer impeccable quality, affordable pricing and lightning speed. The post Building and evolving a successful sales team with Oliver Williamson appeared first on Predictable Revenue.

How to Create an Effective Marketing Strategy for Associations

Incredo

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either.

5 Inspiring Women Leaders in Sales to Follow Today

InsightSquared

This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. These women have been nominated by our own team, as people who inspire and empower us to strive, thrive and grow in our careers.

Sales 197

A Simple Guide to Understanding and Creating a Website Conversion Funnel

The Daily Egg

An optimized conversion funnel can mean the difference between making a healthy profit and barely breaking even. It maximizes the profit you get from your marketing campaigns.

Sales 278

5 Questions with Jasmine Crowe

TechStars

Jasmine Crowe is an HBCU alumna who is working to make the world a better place one cause at a time. Jasmine’s goal is to foster change and create awareness about the leading socioeconomic issues and challenges of today, like poverty, education, and hunger.

One Thing to Maybe Build Now: A Great Dashboard

SaaStr

Depending on who you are, and what you do, sales may or may not have slowed way down. But one thing I do know: the best SaaS companies will come out of this time with the strongest products. They will keep innovating.

SMB 285

The Personal Touch: How to Enhance Your Relatability in Sales Pitches

Predictable Revenue

Anyone will tell you that grabbing buyer attention is key. But successful sales reps will likely tell you that keeping buyer attention is even more essential. But how do you maintain relatability in a high-tech world that feels increasingly impersonal?

Incredo’s Guide for Remote Teams to Survive Coronavirus

Incredo

The outbreak of coronavirus brought changes that companies were forced to admit. One of the major changes was that many businesses switched to a remote working system. But not all of them had experienced that approach before and the system might seem much more uncomfortable than it actually is.

4 Free Tools to Streamline Your Remote Sales Force

InsightSquared

We are living through an unprecedented situation right now, with COVID-19 impacting our lives at every turn. One of the most common and concerning aspects of this for many is how it impacts our day-to-day work situation.

Sales 184

What is a Sales Funnel, Examples and How to Create One

The Daily Egg

Each of the sales funnel stages has an impact on consumer behavior. You need to know them intimately. By knowing each step, you can use tactics to improve the number of people that go from one step to the next. This can have a crazy impact on your business.

5 Questions with Dr. Roshawnna Novellus

TechStars

Roshawnna Novellus is the Founder and CEO of EnrichHER , a financial technology platform with regulatory approval to help women secure funding to grow their ventures. EnrichHER is disrupting traditional and predatory lending terms through its credit model and lending environment.

What Things in SaaS Were Like in ’08-’09. And What They Probably Will Be Like in ’20.

SaaStr

We’re obviously in a very unique situation today. The pace at which Corona is impacting us all right now is so fast, it’s hard to keep up.

How to turn 100 LinkedIn profiles into 10 meetings with Tom Abbott

Predictable Revenue

To achieve exponential growth, a consistent source of predictable opportunities is needed. That source is outbound sales. Tom talks about how he sources and closes leads on every salesperson’s favorite social media site, LinkedIn.

Planning and Managing Layoffs

Andreessen Horowitz

Nobody ever wants to do layoffs. Laying your employees off is one of the hardest things you do as a leader. But remember, however badly you feel about it, your issues are small compared to those of the impacted employees.

The Secrets to Managing a Remote Sales Team

InsightSquared

Sales teams across the country are being forced into remote work situations in response to the COVID-19 crisis. This places many of you into a new and potentially uncomfortable situation. Rest assured, you are more prepared than you think.

21 Call to Action Examples in Writing and 3 Rules for Effective CTAs

The Daily Egg

Your prospects desperately want to know what to do next. Calls to action (CTA) tell them. Not only do they give your prospects clarity, they also make your marketing campaigns more effective. I’ve got a bunch of CTA examples that you can steal for your own campaigns.

Advice from a Scientific Entrepreneur to Her 25-Year-Old Self

TechStars

Contributed by Ginger Rothrock, Senior Director at HG Venture s, The Heritage Group. On my drive to work today I was listening to my favorite podcast, 20minVC.

7 Things as CEO You Can Do Now to Help The Team

SaaStr

If you are feeling a bit overwhelmed as CEO, remember it’s even harder on the team. I’m no expert here (at all) but a few ideas on what can help: 1. Share your cash runway and quantitatively why the company is OK, and going to be OK.

The rise of the anti-metrics sales leader with Joshua Desha

Predictable Revenue

Metrics have become a pillar of modern sales. From interviews, to meetings, to ones day-to-day executional tasks – metrics, in one way or another, have become a part of them all.

7 Proven Strategies to Reduce Churn (With Real Examples)

Baremetrics

I spent over a week speaking with different SaaS founders and marketers about how they successfully reduced churn for their business. One founder told me the key to how he was able to achieve 0.1% churn by doing something every SaaS business should be doing, but most don’t.

Churn 114

Say Goodbye to Excel Forecasting

InsightSquared

Sales forecasting is a complex and time-sensitive endeavor for every sales leader. However, it doesn’t have to be. The root of the issue is that the majority of sales organizations continue to roll up their forecasts using static spreadsheets.

Landing Page Optimization: Best Practices, Tips, and Tools

The Daily Egg

Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up. Today, I’m going to teach you my best landing page optimization tips and tricks so you can attract more prospects and convert more customers.

COVID-19 Disease Resources & Readings

Andreessen Horowitz

Editor’s note: Here’s a selected list of resources on the novel coronavirus (formerly known as as 2019 n-CoV, now known as SARS-CoV-2) that causes COVID-19 disease. Sonal Chokshi. official sources.

114
114