July, 2021

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The Top 20 SaaStr Tips to Getting a SaaSt Start-Up Going

SaaStr

Q: What are the top 20 pieces of advice for building a successful SaaS startup? Ok my top list, with a SaaStr article on the topic: Take your time to find a great co-founde r. It may seem like you are in a hurry, but in the end, anything less than a great co-founder will set you back. A bit more here. Find a co-founder complementary to your skills, ideally.

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Should You Consider a Free Trial For Your SaaS Product?

Chargebee

There’s no denying the effectiveness of a well-planned and well-executed free trial. But is it for you?

SaaS 98
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Understanding Customer Success: Growth Driven by the Customer-Centered Economy

Totango

Strategy for customer success growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. In the old days, growing your business was easy. Tell people about your business, get them in the store, sell them things, then look for more customers. But that was before the internet made it possible to deliver highly customized items.

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WordPress Vs. Wix

The Daily Egg

We spent quite a bit of time comparing WordPress Vs. Wix as site builders because we wanted to find out, both for us and for you, which one is truly the best. Our conclusion? Though Wix has lots of great features and is very beginner-friendly, WordPress is what you truly want to use if you […]. The post WordPress Vs. Wix appeared first on The Daily Egg.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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The Decline of Venture Debt at the Early Stage

Tom Tunguz

A few years ago, when a startup raised a Series A or Series B, founders would bolster the round with venture debt: a term loan and/or a revolving credit line. However, equity dollars are replacing those debt dollars in the last 18 months in the early stage. Meanwhile, venture debt dollars have migrated to later stages. Early stage debt origination and round counts peaked in 2019, while later stage debt has increased quite nearly every year.

Finance 338

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The 10 Most Important Lessons I’ve Learned as a Founder-CEO (and VC)

SaaStr

Q: What are the most important lessons you’ve learned in your career? My list: Slow down big decisions, speed up the rest. I’m not the first to say this, but boy it’s correct. Wait and find a truly great co-founder. I’ve done so, so much better when I had a great co-founder. But when I’ve had one that wasn’t as committed … that led to mediocre outcomes.

Startup 361
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Redesigning our job levels for product designers

Intercom, Inc.

The only thing harder than designing a product is designing your career. And many organizations, unfortunately, don’t make it any easier. For instance, the Design Career Index shows that 71% of design orgs don’t have a career progression framework. Less than 1% have documented competencies with scorecards for rating performance. But if you don’t have a map for your career, then how do you know where you’re going?

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How to Build a Conversion Funnel That Will Triple Your Profits

Neil Patel

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look. Should I Use the AIDA Model to Create My Conversion Funnel? The AIDA model is the traditional way to track the customer journey.

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The Complete Guide for the WordPress Editor

The Daily Egg

Struggling with the WordPress editor? Can’t quite get your blog posts to look exactly how you want? In this guide, we walk through the basics of using the Gutenberg WordPress editor so you can confidently create, edit, and publish content on your site. Why The WordPress Editor Is So Important If you want to successfully […]. The post The Complete Guide for the WordPress Editor appeared first on The Daily Egg.

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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The Velocity of Money in Startupland

Tom Tunguz

A venture dollar’s velocity has never been faster. The time it takes for a dollar to appear in an LP’s pocket, for the LP to wire it to a VC fund, and for the VC fund to invest can be measured in minutes. Then, hold your breath for the pre-emptive round, and you’ll have 3 term sheets before you pass out. I’m kidding of course, but the hyperbole illustrates the velocity of money in Startupland.

Finance 336
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How to win the referral with Samantha McKenna

Predictable Revenue

Samantha McKenna shares her strategies and 4 pillars of the #SAMSALES methodology to handle referrals as a salesperson to win the deal. The post How to win the referral with Samantha McKenna appeared first on Predictable Revenue.

Revenue 278
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25% of The Cloud 100 Is Growing 100%+ at $100m ARR. Woah.

SaaStr

Byron Deeter, general partner at Bessemer Venture Partners and I caught up on SaaS and Cloud in general and the upcoming Cloud100 awards and learnings. The full session is below and sign up for the Cloud 100 for FREE here. A few of the takeaways: #1. About 25% of the Cloud 100 top private SaaS companies are growing / grew 100% or more at $100m ARR (!).

Cloud 359
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IBM’s Arin Bhowmick on designing ethical AI

Intercom, Inc.

When we think about design at IBM, we probably remember Paul Rand’s iconic Eye Bee M poster or the famous motto “good design is good business”. But while the spirit is still the same, IBM has come a long way. Since Thomas Watson Jr. took over the company in 1952 and decided to make his mark through modern design, they’ve become the single largest design organization in the world, with over 1500 designers working in innovative products from machine learning to cloud to file sharing.

AI Search 245
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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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How to Get Listed in The YouTube Recommendation Sections

Neil Patel

It’s widely known YouTube is the world’s second-largest search engine. However, did you know the majority of video viewing on YouTube doesn’t actually originate from the search bar? In fact, the video platform has confirmed its YouTube recommendation engine is responsible for more than 70 percent of the total time spent watching content on the site.

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Best Fleet Maintenance Software Compared

The Daily Egg

After thoroughly investigating the world of fleet maintenance software, we concluded that Fleetio is the best choice for most people. This software cuts out manual data entry, uses reporting and analysis tools to give managers helpful insights, has a simple look and feel, and connects fleets through desktop and mobile devices. The Best Fleet Maintenance […].

Software 336
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The Journey From Fortune 100 Executive to Startup Entrepreneur

Tom Tunguz

It’s not very often one meets someone with Padmasree Warrior ’s story. Formerly the CTO at Motorola, she left to co-lead Cisco’s engineering organization worldwide. Next, she took the helm at NIO, a manufacturer of automonous vehicles that went public in 2018. She serves on the boards of Microsoft and Spotify. On Wednesday, July 28 at 12pm PT, Redpoint Office Hours welcomes Padmasree, who is current the CEO of Fable ,the social reading platform that brings stories for everyone,

CTO 290
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Building a RevOps structure to increase revenue and customer LTV

Predictable Revenue

Erol Toker and Rachel Haley explain why RevOps is important, how its evolution is reminiscent of the dot com boom, common mistakes leaders make when building out the RevOps function, and more! The post Building a RevOps structure to increase revenue and customer LTV appeared first on Predictable Revenue.

Revenue 264
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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7 Top Trends in Customer Success to Learn From, and Maybe Emulate

SaaStr

Nick Mehta, CEO of Customer Success leader Gainsight, recently did a short post above on his Top 7 takeaways talking with customer success leader for the first time in-person in a long time. These points are so interesting I thought I’d add a few thoughts on to them. 7 takeaways: 1. Many have NRR as a top-level company metric. I love having NRR be the #1 metric for Customer Success.

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Automation in Action: Proven Ways to Boost the Bottom Line With Self-Serve Support

Intercom, Inc.

Technology plays a critical role in providing customer support at scale. With the right automation underpinning your tech stack, your support team can be empowered to strike the right balance between personalized support and efficiency – something that’s no longer a “nice-to-have” when customer expectations are at an all-time high.

Headcount 239
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5 Hacks That Will Optimize Your Ad Campaigns

Neil Patel

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers. That’s why you must optimize your ad campaigns.

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WordPress Vs. Shopify

The Daily Egg

For building an ecommerce website, Shopify is clearly a better choice compared to WordPress. While WordPress has one ecommerce plan, it was initially built to help bloggers and lacks robust support options for ecommerce sites. Shopify has five unique plans dedicated for ecommerce use. It also has better customer service, superior online store features, and […].

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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The Next Step Forward for Conversational Intelligence - Chorus & ZoomInfo

Tom Tunguz

Today, Jim Benton, CEO at Chorus announced the company has agreed to a merger with ZoomInfo for $575m. I remember meeting Roy Raanani, Chorus' founder, more than 5 years ago, when he demoed the company’s ability to analyze voice conversations in real-time, extracting words, detecting inflections in speakers' affects, and synthesizing understanding from sine waves to assist account executives.

AI 290
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Neuroscience-Based Hyper-Tactical Outbound Approaches with Justin Michael

Predictable Revenue

Justin Michael, Founder at Salesborgs.ai dives into brain hacks and armchair neuroscience with radical approaches on how outbound can look and feel. The post Neuroscience-Based Hyper-Tactical Outbound Approaches with Justin Michael appeared first on Predictable Revenue.

Revenue 264
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At Least 20% of Your New Customers Should Come from Referrals and Word of Mouth

SaaStr

Q: Dear SaaStr: What Percent of My Revenue Should Come from Referrals and Word of Mouth? Ultimately, almost all software companies end up getting 20-50% or so of their new customers from their existing customers once they hit scale. Sometimes even more. From referrals. From brand. From word-of-mouth. Bill.com at IPO saw 50% of its new customers coming from word-of-mouth and second-time buyers.

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How to use Intercom to generate more leads and close bigger deals – faster

Intercom, Inc.

Marketing teams are under constant pressure to find creative ways to generate more leads for sales teams. Over the past few years, marketers have learned one of the most effective methods for lead generation is engaging with prospective customers while intent is high, like when they’re browsing the website or perusing the pricing page. However it’s quality – not quantity – that’s most important when it comes to accelerating your sales pipeline.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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How to Use eSports Marketing to Grow Your B2C Reach

Neil Patel

Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans. Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. What Is eSports Marketing? eSports is the projected 1,790 million dollar industry taking hold of Millenials.

B2C 145
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Best Digital Marketing Courses Compared

The Daily Egg

In 2021, running a successful online business requires savvy digital marketing skills. The internet is packed with endless digital marketing courses and it takes some digging to discover the best course for your needs. We spent dozens of hours comparing hundreds of courses to bring you some of the best digital marketing courses in the […]. The post Best Digital Marketing Courses Compared appeared first on The Daily Egg.

Marketing 331
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My Mental Model for the World of Crypto

Tom Tunguz

How does crypto work at the highest level? This is the mental model I’ve been using. There are six key categories of players. Asset acquirers - these include brokerages, custodial and non-custodial wallets, banks, asset managers, hedge funds, market makers, and lenders. They aim to acquire assets to plunge into the crypto ecosystem. Each acquirer offers a unique value proposition, tempting investors to park cash with them.