TechEmpower SaaS
JULY 31, 2023
When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. What does the business do? How does it meet customers’ needs? And most importantly, how does it make money? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects?
SaaStr
JULY 31, 2023
So there’s a critical but subtle mistakes I see founders all the time when times get more challenging, especially the past year or so: They don’t just reset the plan. They lower the bar. What’s the difference? In practice, it can be a bit subtle, but let me give a recent real-world example. A startup at $10m ARR hitting tough headwinds might want to reset the plan to say 30% annual growth from 100% in a really tough year.
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Buffer Resources
JULY 31, 2023
What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media!
User Pilot
JULY 31, 2023
Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. But look no further! This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue.
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When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.
Buffer Resources
JULY 31, 2023
Artificial intelligence tools have become more accessible to non-technical users – even if they don’t always recognize it. If you’ve ever checked your work with Grammarly or recorded a meeting with Otter, you’ve used AI. However, more people are paying attention to the AI tools that make up their kits and how they use them.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Brian Balfour
JULY 31, 2023
In March, LinkedIn launched an AI assisted growth loop. Fareed Mosavat and I recorded a convo where we broke it down step by step. We were shocked when we looked up the stats. From March to June it went from generating 0 to 1M uniques per month according to Ahrefs and is on one of the steepest growth curves we’ve ever seen for a content loop. ?️ Note: Fareed and I are thinking about turning this type of convo into a podcast.
User Pilot
JULY 31, 2023
What is WalkMe? Which features does it offer to product teams ? How much does it cost? How does it compare to other similar tools? These are the main questions we discuss in this article, so if you’re after the answers, you’re in the right place! Let’s dive in, shall we? TL;DR WalkMe is a digital adoption platform. It’s widely used to support digital transformation projects through super detailed user education programs and new employee onboarding.
Teamgate
JULY 31, 2023
Running a small business can be a challenging task, especially when it comes to managing customer relationships. In today’s competitive market, the success of a small business heavily relies on its ability to build strong and lasting connections with customers. This is where Customer Relationship Management (CRM) comes into play.
User Pilot
JULY 31, 2023
What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. But what exactly does this entail? In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role.
Speaker: Tamara Fingerlin, Developer Advocate
Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.
Sales Hacker
JULY 31, 2023
It’s easy to find thought leaders on LinkedIn giving tips on using LinkedIn Sales Navigator. But when one of my reps was struggling to book meetings in Q1 this year, I couldn’t find a comprehensive guide to LinkedIn Sales Navigator — so I decided to write it. Table of contents How to set up your Book of Business How to use Lead filters “Changed jobs in past 90 days” filter “Years in current position” filter “Following your company” filter “Past customer” filter “Past colleague” “Past company/cur
User Pilot
JULY 31, 2023
What A/B testing metrics should you choose? Approaching experiments in your company can be quite risky and thus hard to justify for your leadership team—especially if you’re new to conversion rate optimization (CRO). This means you need to follow a good framework and track the right metrics if you want to prove your success. That’s why we’re going to talk about the frameworks you can follow.
Sales Hacker
JULY 31, 2023
James Isilay founded Cognism a B2B sales intelligence company together with Stjepan Buljat in 2015. James had previously worked as a quantitative trader and analyst and studied Information Systems Engineering. Cognism helps you identify your ideal customers globally, find others like them, and reach out when they are most likely to buy. P.S. We’re officially running a GTMfund giveaway program!
User Pilot
JULY 31, 2023
Are you looking for solid Intercom alternatives but not sure which one to pick? If so, you’re in the right place, as this article discusses 15 tools that are excellent alternatives to Intercom and will help you optimize customer service processes and deliver outstanding self-service support. Let’s get right into them, one by one! TL;DR Teams may look for Intercom alternatives because of its steep learning curve, counterintuitive and cluttered UI , low speed, limited customization, an
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.
SaaSHolic
JULY 31, 2023
TLDR: Probably when your company hits $5M+ in Annual Recurring Revenue (ARR). However, you will need people with other skills and attributes until you get there. Let’s dive into it: Pre-Revenue → You In the earliest days, successful founders need to be extremely efficient: drive as much productivity as possible with the few resources they have until they “hit something.” Bookkeeping, planning, and modeling are skills and activities that someone in the founding team should perform at
User Pilot
JULY 31, 2023
What is Pendo? If you’re looking for the answer to this question, you’re in the right place! In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. We also have a quick look at Userpilot as a worthy Pendo alternative. Let’s get right to it! TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams.
CloseSaaS
JULY 31, 2023
Discover 8 smart strategies to boost customer retention and keep your business thriving. Choose those that are the best for your business.
SaaS Metrics
JULY 31, 2023
Social media is the best way to market yourself, no matter what size of company you run. Social media is the place to find new customers and make an impact in the digital world. It is easy to understand why so many businesses prefer to use social media to get more customers. Read more The post Top SAAS Platforms to Handle Social Media Accounts first appeared on SaaS Metrics.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SmartKarrot
JULY 31, 2023
Do you want sustainable business growth? You need to focus on your customer success. You might already be aware of the importance of customer success for any business. To achieve the feat of customer success you will undoubtedly need a deep understanding of your customer’s pains, needs, desires, and most importantly, their behaviors. This is where the customer success dashboard comes into the picture.
SaaStr
JULY 31, 2023
Dear SaaStr: What Is The Biggest Challenge Facing VC Funds? Here are my learnings so far: #1. The biggest challenge for 70% of VCs is Raising Money. VCs have their own investors, the LPs (Limited Partners). Until about 2018, the biggest funds tending to gobble up most of the available capital. In the boom years of ‘19-’21, more money was available to newer funds … but in ’22 that’s retreated again.
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