Tue.Feb 13, 2024

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Dear SaaStr: What Surprised The Most About First Getting VC Funding?

SaaStr

Dear SaaStr: What Surprised The Most About First Getting VC Funding? As a founder, the biggest thing that always surprised me was the limits of due diligence. In my first start-up, we had a very exotic, complex technology. None of the investors ever understood it. At Adobe Sign / EchoSign, the vast majority of investors that I met with understood what we were doing at the time — but not why it was changing/creating a market.

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Building a $20b Behemoth : Office Hours with Steven Goldfeder of Offchain Labs

Tom Tunguz

On February 23rd at 10am Pacific time, Office Hours will host Steven Goldfeder. Steven founded Offchain Labs, the company behind Arbitrum, a web3 project worth $21b as of this writing. Arbitrum is a L2, a layer 2, that sits atop Ethereum, improving its performance & cost to write transactions. Steven authored many of the seminal papers behind modern blockchains.

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2024 Is The Year to Think About Buying Someone. Or Merging. At Least Think About It.

SaaStr

2024 is the year every founder think about an acquisition That doesn’t mean do one, but it does mean think about doing 1 that could move the needle. Valuations are somewhat down, but more importantly, folks are more rational than they have been in years. In 2021, no one wanted to sell. In 2022, no one knew what was going on. In 2023, it was all about cutting. 2024 isn’t easy for everyone.

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Integrated Payments vs. Payfac-as-a-Service: What Developers Need to Know

USIO

Introduction: In the ever-evolving landscape of financial technology, businesses are constantly seeking efficient and seamless ways to handle transactions. Two prominent solutions that have emerged in recent years are integrated payments and Payfac-as-a-Service. While both aim to simplify payment processes, understanding the nuances between the two is crucial for businesses to make informed decisions about which solution best suits their needs.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund and Host of SaaStr CRO Confidential

SaaStr

How do you build out a Sales Development (SDR) function at your SaaS company? Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. We’ll cover everything from setup to efficiencies in setting up an SDR function, including: The benefits of SDR When to hire your first SDR Who to hire How to measure performance Scaling the team Trends in outbound The SDR Organization at Brex B

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A Little More Love for Local Business FAQs

The Moz Blog

Be intentional when crafting your local business FAQ pages. A little more love for FAQs is worth the time, and the effort it takes to provide valuable insights for your team.

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8 Best Product Webinars in 2024 and Beyond

User Pilot

Product webinars are a great way of keeping up-to-date with the latest news and trends in product management in an accessible way. We’ve collected some of the best product management webinars for 2024, so you don’t miss out. TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool.

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9 Leap Day Ideas for Your Social Media on February 29 (With Examples from Real Brands + Creators)

Buffer Resources

In 2024, we’re getting a bonus day in February.  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand.

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Top 7 CRMs for Headhunters: Leading the Recruitment Revolution

Nimble - Sales

Introduction Choosing the right CRM headhunter’s business hinges on essential features. A robust candidate database is key, allowing for efficient storage and search of candidate information and resumes, matching them to job openings with ease. Equally important is the CRM’s ability to customize workflows, ensuring a streamlined recruitment process from start to finish.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Getting the most value out of your Salesforce Unlimited Investment

CloudKettle

Purchasing Salesforce Unlimited is a significant investment in your day-to-day business operations. This post will dive into how you can make the most of your new investment (or one you’ve already made) and what makes Salesforce Unlimited stand out from Salesforce Enterprise Edition. Sales Cloud and Productivity Features One of Sales Cloud Unlimited Edition’s key […] The post Getting the most value out of your Salesforce Unlimited Investment appeared first on CloudKettle.

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Stripe or PayPal: How to Collect Payments in 2024

Chargebee

Payment collection is an extension of customer experiences. It is also the most sensitive touchpoint, considering how you’ve spent time (and money) to convert prospects into customers. Any disruption at this stage can (and will) break relationships and directly impact revenue inflows. Over the years, major payment gateways have had to constantly change their wardrobes as the call for seamless and personalized payment experiences grows stronger.

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From VP to C-Suite: Navigating the Shift in Leadership Roles with David Karp

30 Day Leadership

In this episode, host Nils Vinje interviews guest David Karp, the Chief Customer Officer at DISQO. They discuss the journey and transition from a VP role to the C-suite, the professional mindset and approach needed at the executive level, and the importance of fostering a constant learning attitude and authentic connections across all departments. David emphasizes the significance of being customer-oriented, nurturing one's curiosity, and maintaining a customer-centric lens as a Chief Custom

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Key Churn Indicators to Focus On: Staying Ahead of the Game

Chargebee

Dive into Chargebee's exploration of churn indicators, where we dissect the crucial signs of customer attrition and their impact on business health. This blog post illuminates the importance of understanding churn rates, providing actionable insights to improve customer retention, boost engagement, and ultimately drive growth. Learn about the pivotal indicators such as low engagement, negative feedback, and declining CLV, and discover effective strategies to turn potential churn into opportuniti

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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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Marketing Strategies for eCommerce Dominance on Amazon

How To Buy Saas

In the ever-evolving landscape of e-commerce, one corporate titan casts a long, formidable shadow: Amazon. This entity is a testament to market prowess and a diverse catalog of offerings. The cornerstone of Amazon’s staggering ascendancy? A meticulously crafted marketing framework, engineered for growth and subject to relentless refinement. In this analysis, we parse the intricacies underlying Amazon’s marketing methodologies — the driving forces behind its unassailable position atop

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What is Contextual Email Marketing & How to Set It Up

User Pilot

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses? That said, let’s explore what contextual email marketing means, bring some methods to automate your email campaigns, and see real-world email marketing examples from successful SaaS businesses.

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How Faxes Can Help You Target Hidden Audiences?

How To Buy Saas

Marketing landscapes are perpetually shifting. Now, in the digital era, the marketing toolkit is brimming with advanced tools and resources designed to optimize promotional strategies. However, it’s time to revisit a once-renowned tactic: fax marketing. While it might seem anachronistic, fax marketing was a titan of trade communication in a pre-email world.

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How to Align Offerings with Expectations: Identifying Customer Value in Subscriptions

Blulogix

How to Align Offerings with Expectations: Identifying Customer Value in Subscriptions By BluLogix Team Crafting Subscription Services That Resonate with Your Audience In the agile landscape of subscription-based monetization , understanding and meeting customer expectations is not just a strategy— it’s the cornerstone of sustainable growth and customer loyalty.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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A Complete Guide to Customer Acquisition: How to Get More Customers & Understand CAC

CloseSaaS

Customer acquisition is the driving force of a thriving business. Not sure where your next customers will come from? This guide with 20+ examples is for you.

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Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game

Blulogix

Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game By BluLogix Team Redefining the Role of Monetization in Modern Businesses In the swiftly evolving digital marketplace, the concept of monetization extends far beyond the confines of the finance department. Agile monetization, especially within the context of subscription and recurring revenue models, necessitates a holistic approach that permeates every facet of an organization.

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Unleashing Imagination: Delving into the Realm of Video Editing with Movavi

How To Buy Saas

In the era of digitization, wherein visuals serve as the linchpin for effective communication and storytelling, the art of video editing has evolved into an essential proficiency. Regardless of whether you identify as a seasoned content architect, an emerging cinematographer, or an individual who relishes the act of sharing cherished moments with close companions and family, the possession of adept video editing software holds transformative significance.

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Mastering Google Sheets for Business Analytics | Ultimate Guide

Teamgate

In an era dominated by the digital revolution, the art of making informed decisions has transcended traditional boundaries. Utilizing Google Sheets to drive analytical insights and data-driven decisions, has become a cornerstone as businesses begin their growth journey.

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Embedding BI: Architectural Considerations and Technical Requirements

While data platforms, artificial intelligence (AI), machine learning (ML), and programming platforms have evolved to leverage big data and streaming data, the front-end user experience has not kept up. Holding onto old BI technology while everything else moves forward is holding back organizations. Traditional Business Intelligence (BI) aren’t built for modern data platforms and don’t work on modern architectures.

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10 Data Visualization UX Best Practices in SaaS

User Pilot

Understanding data visualization UX best practices is key to creating compelling visuals that produce digestible insights, empowering users to make informed product management decisions. By optimizing the user experience of your visualizations, you unlock their potential to drive engagement, improve product understanding, and ultimately, lead to business success.

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Totango wins TrustRadius 2024 Most Loved Award

Totango

On this Valentine’s Day, we’re excited to share in the love ! TrustRadius—a platform designed to deliver the most credible resources to help technology buyers confidently make decisions—compared mentions of “love” in all its (grammatical) forms and reviews received for 28,600+ products in 825+ categories and named Totango one of 101 most loved software products!

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7 Best Self-Service Software Tools For SaaS

User Pilot

Having a hard time choosing the perfect customer self-service software? You clicked on the right guide. This article covers: Key benefits of the self-service method. Important features to look out for in a self-support tool. Seven of the best software tools to choose from, along with their features and pricing. TL;DR Customer self-service software is any tool that can empower your customers to access help resources and troubleshoot issues independently.

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The 5 Best SaaS Conferences in 2024

Scytale

In the whirlwind world of SaaS, staying in the loop isn’t just nice — it’s necessary. And what better way to do that than diving into the heart of where innovation, wisdom, and connections come together? Yes, we’re talking about conferences! As we look towards 2024, there are a few events that stand out as must-visits. Before we walk you through some of the best SaaS conferences that are absolutely worth circling on your calendar this year, let’s chat about why these events are more than just li

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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14 SaaS Onboarding Emails That Increase User Activation

User Pilot

Looking for inspiration to help you craft engaging SaaS onboarding emails? This article shows you 14 examples from top SaaS companies, along with best practices you can implement to reduce the time to value and boost user adoption rates. TL;DR SaaS onboarding emails are a series of automated or manually sent emails that guide new users through their initial experience with the product.

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GTM 81: Signal-Based Sales and Entering GTM 5.0 with Alexa Grabell

Sales Hacker

Alexa Grabell is the Co-Founder and CEO of Pocus. Pocus is mission control for your pipeline. Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.

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Userpilot vs Product Fruits: Which is Best for Your SaaS?

User Pilot

Wondering whether Userpilot or Product Fruits is the best option for your SaaS company? This article is going to dive into the Userpilot vs Product Fruits debate and try to answer a key question: Which is the better tool for user onboarding, as well as other use cases? In the post below, we’ve covered all the common use cases and done an in-depth analysis of the key features of Userpilot and Product Fruits – as well as explaining which one is better in certain cases.