Roam Research: The Cult Packaging Playbook
ProfitWell
AUGUST 20, 2020
Good Better Best is a weekly deep dive on pricing and packaging strategies written by Rob Litterst , who helps head up our pricing team. Each issue features analysis of a specific packaging case study readable in 5-10 minutes. I imagine most people reading this fall into one of four buckets…. Bucket 1: Never heard of Roam Research. Bucket 2: Vaguely familiar with Roam Research.
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