Tue.Mar 10, 2020

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How do you acquire customers on a zero dollar budget?

SaaStr

Q: How do you acquire customers on a zero dollar budget?/strong> You use “sweat dollars” instead: Get any press and PR you can. It doesn’t have to be TechCrunch. Get every blog, every publication, anyone with any on-point audience to write about you. Anyone with an audience, even a small one, in your target industry can get you at least a handful of leads if they write about you.

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13 Amazing Free Chrome Extensions For SEO

Neil Patel

Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier.

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The Playbook to Scaling Your Team in Hypergrowth with Flexport CRO Ben Braverman (Video + Transcript)

SaaStr

Ben Braverman explains how Flexport entered a competitive market with a unique model and continues to grow. Hiring senior leaders can set companies up to fail and see how sticking with a current, successful model can be the key to hypergrowth. Rely on your success, know you are doing something right and scale faster. Want to see more content like this?

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Top 5 Customer Experience Tips to Keep Customers Happy

Totango

Happiness is a measurable outcome. It is revealed in actions, repeated behaviors, and attitudes. In the case of your customers, it’s most evident in their loyalty. Happy customers stay, unhappy customers leave. Since enduring customer loyalty generates repeat renewals that are the lifeblood of subscription services, it’s critical to keep customers happy.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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A Message to our Subscribed Community

Zuora

The in-person component of Subscribed 2020 in San Jose, CA is cancelled to prioritize the health and safety of our customers, partners, employees and everyone who helps put on Subscribed. We will maintain our history of delivering one-of-a-kind thought leadership forums that feature speakers across all industries through a combination of locally hosted events, videos and live-streamed content.

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VMware launches apps-development platform for on-prem, cloud

IT World

As promised, VMware has taken the next major step in making Kubernetes containers the centerpiece of future enterprise and hybrid-cloud application environments for its core vSphere customers. At its VMworld event last year the company introduced its Tanzu platform, a portolio of new and existing VMware technologies aimed at helping enterprises develop new or move legacy applications across on-premises and cloud locations.

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Come, fund me

ProfitWell

As coronavirus continues to run rampant, today we’re amping up our work from home mentality. We also challenge stereotypes and create new norms. And we wrap with a very human IPO. Listen wherever you get podcasts: Your top subscription news. Work from wherever. Work from home is a glorious thing. If you’re able to do it—and do it well—it can be the difference between keeping up at work and falling far, far behind.

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6 Must-Have Tools for Small Business Teams

Nimble - Sales

Even in small businesses, the amount of planning and organization required cannot be underestimated. Small business owners remain super busy in sorting out the various aspects of their business on a daily basis. Making plans, reviewing work, checking progress, meetings, and communication process take a lot of time if these processes are not streamlined.

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Zuora’s COVID-19 Community Response

Zuora

As the coronavirus (COVID-19) continues to spread, we have a heightened awareness at Zuora of our responsibility to our communities. We have three priorities guiding our decisions during this time of uncertainty: to keep our employees safe, to ensure service to our customers and partners, and to do our part in preventing the spread of the virus. The post Zuora’s COVID-19 Community Response appeared first on Zuora.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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A Deep Dive Into e-Commerce Gross Margin

OPEXEngine

Gross margin is one of the key metrics for e-Commerce businesses , and one of those metrics that businesses tend to be sensitive about. After all, would you reveal how profitable your e-commerce store is to random strangers on the internet? I didn’t think so. So let’s dive in what Gross Margin is, how to look at it and how you can improve it. Gross Margin.

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The Tools That Are Shaping Remote Work

Nimble - Sales

As we move into a new decade, the internet is abuzz with articles looking back and forward from the year 2020. Many of them are predicting technology trends for the future, and one common theme among these is that remote work is set to continue its rapid increase. We know that remote teams are more […]. The post The Tools That Are Shaping Remote Work appeared first on Nimble Blog.

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Sales Enablement Manager Job Description [Free Template]

CloseSaaS

A great sales enablement strategy can be the difference between a deal won and a deal lost. Having a sales enablement manager on your team can make it 10x easier for your sales team to be successful. For an inside sales team, the potential impact of sales enablement is huge.

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Here’s What Enterprise Buyers Look for When Evaluating Software

OpenView Labs

At some point in every software company’s growth comes the great challenge of tackling the enterprise market. In a panel for DevGuild: Enterprise-Ready Products, devtools accelerator and fund Heavybit, Inc. brought together CTOs from PlanGrid, One Medical and AdRoll to discuss what they look for when evaluating software. Grant Miller, Co-Founder and CEO of Replicated, led the discussion.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Subscription Services Growing in the TV Sector

Subscription DNA

Over-the-Top (OTT) video which is better known by many as streaming video, is growing in popularity today. From Netflix to Hulu and even brands launching… Read more. The post Subscription Services Growing in the TV Sector appeared first on Subscription DNA.

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Top 3 Upcoming E-Commerce Apps

SaaS Metrics

The growth of mobile commerce has been noteworthy. Many predict that by the end of 2021, 73% of ecommerce sales will be happening on mobile devices. These figures shouldn’t be ignored and providing users with more opportunity for mobile e-commerce apps will only help drive need. There is still room for growth, however: today’s consumers are more likely to search for products on their mobile devices, yet they still tend to purchase products on their laptops or desktops.

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RevOps and Pricing with Robert Cortese of SolarWinds

ProfitWell

In this episode of RevOps and Hops, Robert Cortese , Director of Pricing and Product Strategy at SolarWinds joins us to chat about the similarities between RevOps and pricing. You can listen to episodes of RevOps and Hops on Apple Podcasts , Spotify , Google Podcasts , or wherever you get your podcasts. There's also a full video version below so you can pick and choose your own journey.

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Not Sure What to Do with Your Psych Degree? Here Are Five Career Options

SaaS Metrics

If you recently obtained a psychology degree, you may be at the bit of a crossroads in your life. Choosing a career after graduation isn’t always easy. If you want to work as a psychologist, you most likely will need to continue your career, pursuing a master’s degree. If you prefer, however, there are plenty of career paths available that only require a bachelor’s degree in psychology.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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What Things in SaaS Were Like in ’08-’09. And What They Probably Will Be Like in ’20.

SaaStr

We’re obviously in a very unique situation today. The pace at which Corona is impacting us all right now is so fast, it’s hard to keep up. Even just in the past 2 weeks, SaaStrAnnual.com has gone from what we thought was one of the safest events out there to … rescheduled for September. Today is different from other times. But I suspect in SaaS, it will be like ’08-’09 downturn — just faster.

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How to Increase Your SaaS Pricing (Without Losing Customers)

FastSpring

Increasing the price of a SaaS product can boost revenues and reveal the customers who are serious about using your product. The problem businesses face is treading the fine line between increasing the price of their product, and retaining their customers. Correctly increasing the cost of your product not only helps to build a more sustainable business model, but it also has the highest impact on improving your profits.

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Winning Strategies for Service Marketplaces

Point Nine Land

A strategic analysis after evaluating multiple service marketplaces Over the past few years, I’ve come across a huge number of service (or labor) marketplaces: the countless Uber for X companies, the marketplaces for lawyers, therapists, cleaners, architects, construction workers; you name it. I’ve always been sceptical about this space due to the risk of disintermediation and low retention but the success of some of these platforms (eg.

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Say Goodbye to Excel Forecasting

InsightSquared

Sales forecasting is a complex and time-sensitive endeavor for every sales leader. However, it doesn’t have to be. The root of the issue is that the majority of sales organizations continue to roll up their forecasts using static spreadsheets. In fact, during our recent webinar, “ Nail Your Sales Forecast ”, more than 50% of respondents said they rely on Excel and reps subjectively emailing their numbers to set their guidance each month and quarter. .

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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PODCAST 100: Succeeding as the First Marketing Hire w/ Nicole Wojno Smith

Sales Hacker

This week on the Sales Hacker podcast, we speak with Nicole Wojno Smith , the VP of Marketing at Tackle.io. Nicole is the VP of Marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. Prior to Tackle, Nicole was the CMO at UserIQ, where she built the marketing department from scratch. She has 15 years of experience in building brands, implementing inbound marketing programs, and championing team and revenue growth.

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Helping from afar: Running customer support remotely

Intercom, Inc.

Global customer support teams are used to working across different offices. But how do you shift from a regional team model to a fully remote one – one where team members work on their own? Lots of teams are now working remotely and we’re also considering this approach temporarily for our own operations. We’re a team of 80+ across 4 offices, so working with people in different locations is not new for us.