Remove Development Remove Growth Marketing Remove Underperforming Technical Team
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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

I considered the four companies and chose Gorgias based on my experience with their team during the interview process. I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption. Together, we developed sales pitches, built out a robust sales process in just a couple of weeks.

Scale 284
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The Future of AI in Sales with Gong’s CEO and Co-Founder Amit Bendov

SaaStr

Every week, there are significant new developments in tech. If you go to a team and say, “I can do 70% of what your team is doing now automatically and at a fraction of the cost.” It’s a playbook you’re developing, and it’s not easy. It’s not a bad thing. There will be jobs that no one could have envisioned.

Scale 306
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The AI messaging pivot happening across SaaS

Sales Hacker

They kept the focus on the core value proposition of helping teams write, plan and collaborate to create better workspaces, while still having the AI inclusion. Bad: We use AI to streamline sales workflows. Stotles – launched a major revamp to their single platform to growth public sector business.

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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

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Episode 50: Why Are Lead Gen Companies Bad at Lead Gen

Sales Hacker

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. We bolted onto their outbound team. As a result, their team had to 2x to manage the qualified inbound. Join Kristina Finseth (Sr.

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