customer-videos 
SaaStr
OCTOBER 17, 2022
Customer Success isn’t just for established leaders; it also helps growth-stage companies compound their growth through retention, upsell and expansion. ChurnZero Chief Customer Officer Alli Tiscornia explains why earlier is better, and how to build a CS team that scales for the future. When should you start customer success?
SaaStr
JANUARY 18, 2022
No matter whether your business has two clients or two thousand, you want to give them the best customer experience possible. Their success as a business has been grounded in how they prioritize the success of their customers. Not only would a lack of structure provide an uneven customer experience, but it’s also exhausting!
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SaaStr
APRIL 26, 2023
The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. How do you conduct customer research?
SaaStr
FEBRUARY 12, 2022
However, there are practical methods you can use to acquire new customers, drive higher retention, and grow your company. . Gorgias CEO Romain Lapeyre has successfully scaled the Gorgias SMB customer base from 1,000 to 10,000 by relying on data. Lapeyre shares advice on how to use data to acquire more customers and increase ARR. .
SaaStr
SEPTEMBER 19, 2022
SaaS businesses are discovering that customers choose and recommend them based not on flashy marketing or super fancy product features but on the experience of engaging with the company and the value it delivers. Delivering a cohesive and die-hard customer experience doesn’t happen accidentally. You need to be accountable.
User Pilot
JULY 11, 2023
The internet is flooded with customer experience videos you can watch and, maybe, learn something new or useful for your job. The problem is, the average video content tends to be mediocre and lacking in insightful information. The best videos about customer service include: Valuetainment stories about great customer service.
SaaStr
FEBRUARY 17, 2023
While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. Still, ensuring that you keep your early customers by providing a positive experience is critical.
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