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Lessons on Scaling Customer Success from $1M to $300M in ARR with Success Venture Partners

SaaStr

Customer success is all about outcomes. If you’ve raised venture capital, you know net revenue retention is important. What does NRR have to do with customer success? Anyone looking to grow their customer success team, or rather, drive growth and NRR, will have some valuable takeaways. (Will they expand?)

Scale 164
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Behavioral Marketing Automation Guide For Product Marketers

User Pilot

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. There are many ways to introduce behavior-based marketing automation in your product. Increase retention.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

User Pilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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A Guide To SaaS Customer Retention Metrics & Benchmarks in 2023

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Companies with best-in-class retention grew at least 1.8x In an uncertain market, customer retention is key. So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business.

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Product Marketing vs Growth Marketing: What Are the Differences?

User Pilot

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Looking for upselling opportunities where it makes sense to offer an upgrade to a delighted customer, and drive revenue.

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Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

User Pilot

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing.

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B2B SaaS Retention Trends in 2023

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Retention is arguably the most critical metric in SaaS regardless of a company’s stage. We sit down with Daniel Bakh, CEO & Co-founder at Fullview, Parker Moore, Head of Customer Success at Vitally, and Enzo Avigo, CEO & Co-founder at June to discuss recent trends in this key metric.