User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 95

Product Marketing Management Marketing Customer Lifetime Value 95

User Pilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Why is customer retention important?

Retention 98

Retention Social Media Customer Lifetime Value Churn 98

User Pilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

Product Marketing 97

Product Marketing Marketing Management Social Media 97

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? Both are critical metrics to measure in your product, but is there an outright winning that you should solely focus on for your product growth ? This article will examine customer acquisition and retention and determine which one you should focus on.

Acquisition 101

Acquisition Retention Customer Lifetime Value Churn 101

User Pilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Watching over analytics and measuring KPIs to measure customer sentiment, track customer retention, and increase revenue.

Growth Marketing 52

Growth Marketing Product Marketing Marketing Customer Lifetime Value 52

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

User Pilot

NOVEMBER 27, 2023

Wondering how churn rate vs retention rate are different? Both metrics are important to track if you want to implement a successful product retention strategy. Other important metrics related to churn and retention efforts. Ways to analyze churn and improve retention rates based on the data.

Churn 89

Churn Retention Benchmarks Customer Lifetime Value 89

Casey Accidental

JULY 12, 2021

When you actually launch new products to customers (which many teams don’t do), product managers and designers that have focused on scaling issues and optimization have to flex a new type of cross-functional muscle: how to work with product marketing. Product Positioning Is A Delicate Dance.

Product Marketing 121

Product Marketing Marketing Branding Scale 121

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 93

Acquisition Retention Customer Lifetime Value User Experience 93

Chart Mogul

MARCH 1, 2023

Retention isn’t a silver bullet, but in SaaS, it’s the closest thing to it. Why is retention so pivotal? What does good retention look like? And does higher retention mean higher growth? We analyzed it all in our inaugural ChartMogul SaaS Retention Report. Why is retention so pivotal? In contrast, 41.1%

Benchmarks 98

Benchmarks Retention B2C Business 98

Chart Mogul

JUNE 1, 2023

Companies with best-in-class retention grew at least 1.8x In an uncertain market, customer retention is key. So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business.

Retention 90

Retention Metrics Benchmarks SaaS 90

User Pilot

MARCH 11, 2024

Looking for an effective retention analytics tool and wondering if Mixpanel is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Mixpanel is the ideal choice for your retention analytics needs. Looking for a Better Alternative for Retention Analytics?

Software Review 52

Software Review Retention Technical Review Systems Review 52

User Pilot

NOVEMBER 25, 2023

Looking for a good retention analytics tool and wondering which one of Heap, Amplitude, and Mixpanel is the best option for your SaaS company? There are plenty of tools for retention analytics on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Retention 65

Retention Software Review Technical Review Scale 65

User Pilot

FEBRUARY 26, 2023

Looking for some great customer retention survey questions to include in your feedback form? Customer retention surveys are the lens through which you can see how people are feeling about your brand. The goal is to get valuable insights into customers’ needs and use this information to improve retention. Look no further!

Retention 98

Retention Scale Underperforming Technical Team Churn 98

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

SaaStr

NOVEMBER 14, 2022

If they aren’t happy, they may leave, which can spell problems for your employee retention rate, which in turn can negatively impact your business as a whole. In a special presentation, Secureframe COO Seema Kumar shares common leadership challenges in today’s modern workforce, best practices, and tips for talent retention.

Retention 130

Retention Leadership Compensation Communication 130

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Customer Lifetime Value 96

Customer Lifetime Value Retention Marketing Scale 96

Casey Accidental

JUNE 9, 2020

These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. But long term, how high could we push this retention number? What would great retention be for Eventbrite?”. Why is retention so damn important? Retention really is growth’s triple word score.

Retention 145

Retention Benchmarks Payments Payment Methods 145

Mucker Capital

JANUARY 9, 2024

In this Mucker Growth session, Julius Lai from ArtShare d iscusses customer retention, which is often overlooked but essential for startups facing growth challenges. Customer retention is often considered a complex puzzle, but it can become more manageable when one comprehends the wealth of customer data available.

Retention 52

Retention B2C Scale Acquisition 52

Chart Mogul

MAY 3, 2023

Retention is arguably the most critical metric in SaaS regardless of a company’s stage. Sid Jain, Senior Analyst at ChartMogul, … Retention is arguably the most critical metric in SaaS regardless of a company’s stage. If you’re an early-stage company your retention is a key sign of your product-market fit.

Retention 52

Retention Trends B2B SaaS 52

Chargebee

NOVEMBER 21, 2023

That’s why today, we are excited to unveil Starter Churn Insights – our latest offering designed to empower startups with actionable customer retention insights, wherever they are on their growth journey.

Churn 52

Churn Retention Startup Scaling 52

User Pilot

DECEMBER 12, 2023

Looking for a good retention analytics tool and wondering which one of Pendo, Appcues, and Mixpanel is the best option for your SaaS company? There are plenty of tools for retention analytics on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Retention 52

Retention Software Review Technical Review Underperforming Technical Team 52

Chart Mogul

MARCH 23, 2023

And, is your poor retention the reason for your slower growth in 2023? If you’re unsure, check your retention metrics. Gross revenue retention (GRR) and net revenue retention (NRR) are the key metrics to understand how well … How good is your business at retaining customers?

Retention 52

Retention Metrics Revenue Scale 52

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

Brian Balfour

JUNE 28, 2017

It’s Not Just Product Market Fit The second “go-to” answer is product market fit. While product market fit is a component of the framework, it is far from the answer. The issue with the product market fit mantra is that we have taken it to the extreme and developed tunnel vision.

Product Marketing 111

Product Marketing Growth Hacking Marketing Construction 111

SaaStr

JULY 16, 2019

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. René Stewart: So, Monica, you have, obviously, taken a company from figuring out product market fit to now a company of scale.

Scale 126

Scale Product Marketing Scaling Marketing 126

Baremetrics

APRIL 30, 2020

To boost growth, start with retention. With saturated markets and well funded newbies popping up, competition is fierce. But retention is key to long lasting growth. Why are we focusing on retention over churn? Retention is who or how much revenue stays, and churn is who or how much revenue leaves with a given period.

Retention 95

Retention Metrics Payment Methods SaaS Payments 95

SaaStr

MARCH 1, 2024

Upsell and retention is an art, science and craft. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. Once you have true product-market fit, for real (say 100+ happy, high-NPS customers) … it really is a formula in SaaS.

Scale 242

Scale Part-Time VPE CTO Hire Fractional VPE 242

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. It’s a key driver for the oldest form of marketing: word of mouth.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

ChurnZero

MAY 6, 2022

He also discusses how the market’s perception of net revenue retention has shifted over the last decade and what companies can do to increase this red-hot metric. It’s easier to build products that buyers have budgets for. “If Product-market fit doesn’t mean you can sell customers. You Mon joined the CHURN.FM

Retention 98

Retention Revenue Entrepreneurship B2C 98

Chart Mogul

DECEMBER 13, 2022

Retention is one of the most crucial metrics in SaaS. Without a high retention rate, it’s very hard to build a profitable SaaS business at scale. Retention rates have been some of … Retention is one of the most crucial metrics in SaaS. Calculating Net/Gross MRR Retention Rates.

Retention 52

Retention Metrics SaaS Churn 52

OPEXEngine

JUNE 2, 2020

In this article, we’ll take a look at two of the key calculations you can use to measure churn by way of revenue retention in your startup. What is revenue retention? Revenue retention is the revenue generated from the previous month’s (or year’s) customers. Net Revenue Retention Rate. Gross Revenue Retention Rate.

Retention 52

Retention Churn Revenue Metrics 52

Tom Tunguz

NOVEMBER 12, 2023

Snowflake is second, pushed by their best-in-class net dollar retention (NDR). Revenue per employee spans approximately $200k-$900k. Datadog tops the list, likely driven by their tremendous cross-selling ability. Both these companies also focus on enterprise accounts - in contrast to Bill.com at the bottom, which targets small businesses.

Software Review 308

Software Review Trends Revenue Software 308

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. Why does retention management take so much time and effort? TL;DR- 13 Customer Retention Strategies.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

Tom Tunguz

AUGUST 15, 2021

They write code, author blog posts, publish the website, attract customers, with the goal of achieving product-market fit. People managers in startups distribute the recruiting and retention work over more people, enabling the company to scale faster, and more efficiently by reducing retention.

Sales Recruiting 363

Sales Recruiting Sales Hiring Scale Headcount 363