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2023 Go-to-Market Survey - Understanding How Startups Have Shifted in 2023

Tom Tunguz

With all the broad macro economic shifts, startups are pursuing their core markets much differently in 2023 than in 2022. To illuminate those trends, I’ve constructed a brief, 28 question go-to-market survey here. If you complete the survey, I will share with you the anonymized raw data so you can perform your own analyses.

Startup 200
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5 Predictions about the Future of Customer Success in 2024 with Gainsight CEO Nick Mehta and SaaStr CEO Jason Lemkin

SaaStr

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023.

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Only 23% of You Would Pick The Same VCs Again

SaaStr

So we recently did a SaaStr survey on if folks would pick the same VCs if they have to do it all over again. Sadly, this became commonplace in 2020-2022. So you have to make sure you talk to the successful porfolio companies, too. Of your team, your customers, and yes, your investors. But there are frictions.

Sales 223
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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. Discover the top trends transforming customer engagement. But they’re facing big barriers.

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What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)

SaaStr

G2 track data supports expected spending increase in 2022 with average quarterly SaaS spending up 15% YoY.”. Last year, over half the companies surveyed reported intent to increase software spending in 2022. Establishing credibility is more likely to be successful via third parties or peer sources than your official website.

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Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

SaaStr

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. Sam just finished 18 months at Founders Fund after joining in mid-to-late 2022.

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“We’ve Got 6 Deals Closing from SaaStr Annual in The Next 30 Days. With 24 in The Pipeline.”

SaaStr

” Pre-IPO Marketing SaaS: “We loved the customer passes, and met with tons of customers on site. And our internal attendee survey was extremely positive. The companies at SaaStr are the ones we have a lot of success selling to.” We’re back for 2024.” We also loved the indoor / outdoor vibe.”

Scale 213