SaaStr

JANUARY 12, 2021

Xero is a very interesting SaaS case study with (x) the majority of its revenue outside the U.S., Here are a few: All the way until $600m+ ARR, the majority of Xero’s new bookings and revenue still came from Australia and New Zealand! Customer Lifetime Value is 81 months, from SMBs. So nail a niche!!

Customer Lifetime Value 283

Customer Lifetime Value SMB Churn Scale 283

TechEmpower SaaS

JULY 31, 2023

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? R : Revenue - Can you monetize any of this behavior?

Metrics 390

Metrics Startup Scale New CTO 390

User Pilot

NOVEMBER 14, 2024

What if you could boost revenue without having to invest a small fortune in new customer acquisition? While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. How to calculate customer expansion revenue?

Strategy 105

Strategy Payment Solutions Payments Customer Lifetime Value 105

SaaStr

MAY 19, 2019

Here are a few: All the way until $600m+ ARR, the majority of Xero’s new bookings and revenue still came from Australia and New Zealand! Aim for that at least in your SMB segment if you can, and if you can provide at least as much value as Xero. Customer Lifetime Value is 81 months, from SMB That’s impressive.

SMB 270

SMB Customer Lifetime Value AWS Churn 270

Sixteen Ventures

FEBRUARY 10, 2025

Customer Lifetime Value (LTV) is the total revenue a customer generates while they remain your customer. If you want to increase LTV, you have two levers: […] The post How to Increase Customer Lifetime Value (LTV) appeared first on Maximizing Lifetime Value by Lincoln Murphy.

Customer Lifetime Value 57

Customer Lifetime Value Scale Scaling Revenue 57

ChurnZero

MAY 23, 2025

If youve come up in your career through sales, you’re used to living in a world defined by revenue metrics. If youve reached the pinnacle of becoming a chief revenue officer (CRO), you know how to tell a growth story that makes sense to the board and to the market. 1: Net revenue retention (NRR): your valuation growth engine.

Customer Success 52

Customer Success Metrics Revenue Scale 52

SaaStr

JUNE 13, 2022

By that I mean, add in upgrades/more seats/upsell — and almost all SaaS products have negative churn from a revenue/customer basis. I.e., their total existing customer base adds more revenue each year even taking into account the ones you lose or that downgrade. Customer Lifetime Value is just Churn inverted.

Sales Hiring 274

Sales Hiring Scale Churn Metrics 274

User Pilot

OCTOBER 19, 2024

A customer tweeting about their positive experience can attract others to try out your product. Increases the customer lifetime value The customer lifetime value (CLTV) refers to the average amount of money you can expect to earn from a single customer through their relationship with you.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

FastSpring

APRIL 26, 2022

“It’s likely that a finance or sales tools will be less susceptible to churn than a marketing tool, simply because it’s perceived to be more directly responsible for revenue.”. Ryan points out that many of the largest SaaS companies target enterprise customers that use longer contract lengths, so their churn rate will be lower.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

SaaStr

NOVEMBER 27, 2021

Rather, Customer Success owns the customer from point of inception (sometimes pre-close) all the way through the entire life and lifecycle of the customer. Sales closes the customer, and Customer (or Client) Success takes it from there — for years. Customer Success is actually your secret sauce to success.

Sales Hiring 246

Sales Hiring Customer Success Scale Customer Lifetime Value 246

SaaStr

NOVEMBER 27, 2021

Rather, Customer Success owns the customer from point of inception (sometimes pre-close) all the way through the entire life and lifecycle of the customer. Sales closes the customer, and Customer (or Client) Success takes it from there — for years. Customer Success is actually your secret sauce to success.

Sales Hiring 245

Sales Hiring Customer Success Scale Customer Lifetime Value 245

Stax

MARCH 16, 2025

As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR). Happy customers bring referrals, fueling organic growth. Looking to measure churn?

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

User Pilot

NOVEMBER 27, 2023

Tracking revenue on a spreadsheet is easy, but understanding the underlying factors influencing revenue growth rate is a different ball game. As you read on, you will learn: How to properly define revenue growth. Related metrics that impact your revenue and how to use the insights to turn your product into a growth engine.

Payments 105

Payments Revenue Payment Features SaaS Payments 105

User Pilot

OCTOBER 31, 2024

Focus on actionable product metrics While it’s easy to get lost in a sea of metrics (like churn rate , customer lifetime value, or monthly recurring revenue) not all metrics are equally useful. Creating an expansion revenue dashboard with Userpilot without coding.

Strategy 105

Strategy Underperforming Technical Team Government Customer Lifetime Value 105

Stax

JUNE 3, 2025

Prioritize customer success, not just customer acquisition While getting new users in the door is important, retention is what drives predictable revenue and strong unit economics. SaaS companies that invest in onboarding, customer education, and proactive support tend to see higher engagement and lower churn.

Payment Services 88

Payment Services DevOps as a Service SaaS Payments Payments 88

Intercom, Inc.

APRIL 14, 2020

Key takeaway: “A study by Price Intelligently showed that a 1% increase in customer acquisition affects your bottom line by about 3.3%. But improving your retention rate by 1% extends customer lifetime value and increases your bottom line by around 7%. Reduce churn by re-engaging your customers.

Retention 245

Retention Customer Lifetime Value Churn Acquisition 245

Intercom, Inc.

OCTOBER 27, 2021

The customer journey doesn’t end with a purchase, and if you’re not actively working to delight and retain your customers , sooner or later, you’ll have a leaky bucket on your hands. If you’re short on time, here are a few quick takeaways: A good experience has a clear bottom-line impact on revenue.

Revenue 130

Revenue Scale Communication Customer Support 130

FastSpring

NOVEMBER 2, 2023

We are excited to share the release of three new groundbreaking features designed to turbocharge your subscription revenue! 1ClickPay, Trial Hopping Prevention, and Offers API are designed to boost your conversion rates and increase customer lifetime value. Check out our 1ClickPay product announcement.

Subscription 167

Subscription Payment Features Payment Methods Payment Solutions 167

SaaStr

JULY 30, 2024

The realized value grows as users derive value from the product, increasing engagement, retention, and stickiness. By scaling your PLG motion, you can achieve higher revenue per employee because you aren’t investing as many dollars in messaging, marketing, and building the big sales teams. How Do You Monetize?

Underperforming Technical Team 282

Underperforming Technical Team Enterprise Scale Payments 282

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. Imagine you’re coming up on the busiest season of the year, and you’ve been conducting an experiment with your ads to see which will generate the most revenue. You have three ads in circulation and each ad produced ten customers. Why does it matter?

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

Intercom, Inc.

OCTOBER 18, 2021

In the early days of the analytics team at Intercom, our tracking mostly consisted of typical SaaS company finance metrics , such as the conversion rate of our customers from trial to paid, and monthly recurring revenue.

Metrics 269

Metrics Customer Lifetime Value User Experience Engagement 269

Practical Advice on SaaS marketing

AUGUST 1, 2020

To answer that question – how much should we spend on marketing - first you need to answer a second question – how much revenue are you generating from your marketing. The SaaS metrics gurus express this as customer acquisition cost (CAC) relative to customer lifetime value (LTV). The two questions go together.

Marketing 152

Marketing Customer Lifetime Value Social Media Acquisition 152

Intercom, Inc.

SEPTEMBER 10, 2020

Even today, when he asks students to define it, he hears a variety of answers like “when I hit a million in revenue, I have product-market fit.” . What does the conversion rate from appointment to customer need to be for our sales reps? What is the average sales price for the customers that we sell?”.

Scale 227

Scale Scaling Sales Recruiting Sales Hiring 227

Intercom, Inc.

AUGUST 23, 2022

. “93% of customers are more likely to remain loyal to companies with excellent support” Your support experience is an opportunity to delight your customers – by better educating them and resolving their issues, you can improve the relationship they have with your brand. How to drive retention from customer support.

Customer Support 212

Customer Support Retention Headcount Customer Lifetime Value 212

ChurnZero

APRIL 11, 2025

Your customer onboarding strategy is the foundation of your future retention and expansion revenue. Every task, meeting, and communication serves the ultimate goal of getting that customer to realize value. You aim to identify whats important to the customer, set expectations, and measure success.

Onboarding 86

Onboarding Strategy Technical Review Customer Lifetime Value 86

User Pilot

JUNE 28, 2023

TL;DR Customer experience ROI is the financial value made from customer experience improvements. Investing in customer experience can help increase customer retention , lifetime value, build customer loyalty , and improve revenue growth. How to estimate the ROI of customer experience?

Customer Lifetime Value 98

Customer Lifetime Value Software Review Scale Retention 98

User Pilot

JULY 22, 2023

Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers. What is customer lifetime value (LTV)? Customer Acquisition Cost.

Acquisition 94

Acquisition Customer Lifetime Value Onboarding Retention 94

Blulogix

NOVEMBER 13, 2024

Schedule a demo with a BluLogix billing expert today and take the first step towards revolutionizing your revenue management. Schedule a Demo Today The Role of Discount, Promotion, and Free Trial Margin Analysis Discounts, promotions, and free trials are powerful tools for attracting customers, driving sales, and increasing market share.

Customer Lifetime Value 59

Customer Lifetime Value Compensation Payment Features Subscription 59

User Pilot

NOVEMBER 6, 2023

TL;DR Customer growth is the expansion of a company’s customer base over time. The primary benefit is increased revenue. The benefits of driving customer growth The primary benefit of customer growth is the increase in revenue. Revenue growth formula. Formula to calculate customer lifetime value.

Customer Lifetime Value 103

Customer Lifetime Value Retention Churn Acquisition 103

ChurnZero

APRIL 25, 2025

Renewals forecasting was historically a sales game, but increasingly, CS teams are responsible for expansion revenue. And since customer lifetime value and NRR are integral to broader revenue goals, it is time for CS to embrace the predictive, in which strong forecasting begets lower churn. Non-recurring revenue.

Forecasting 52

Forecasting Customer Success Payments Data 52

Incredo

JUNE 25, 2019

Dropbox’s annual revenue for 2018 amounted to $1.392 billion (25%+ more than in 2017). #4 But with paid plans, you can use survey logic in your design, export the results, create custom reports and do more. SurveyMonkey’s revenue amounted to $254.3 . #3 Dropbox is a cloud storage provider and helps store and share your files.

SaaS 236

SaaS Pricing Software Review Acquisition 236

Blulogix

DECEMBER 5, 2024

Schedule a demo with a BluLogix billing expert today and take the first step towards revolutionizing your revenue management. Schedule a Demo Today The Need for Flexibility in Pricing The subscription economy has driven a shift in customer expectations.

Payment Features 59

Payment Features Subscription Pricing Technical Review 59

USIO

JANUARY 15, 2024

Predictable Revenue Streams: Subscription models provide a consistent and predictable revenue stream for SaaS companies. Customer Retention: Subscriptions encourage customer loyalty as users are committed to the service for a predefined period. This reduces the churn rate, ensuring a more stable customer base.

SaaS Payments 130

SaaS Payments Payment Services Payments Payment Solutions 130

SaaStr

MARCH 28, 2025

Your suppliers might actually be your customers 30% of Bill.com’s core revenue comes from suppliers making payment choices, completely reframing their TAM calculations. For SMB SaaS, aim for 6 quarters of LTV:CAC, not 4 Ren adjusted the traditional benchmark because SMB customers stay longer than typically measured.

SMB 130

SMB Payments Payment Services SaaS Payments 130

User Pilot

SEPTEMBER 4, 2024

– Total customers acquired : This metric doesn’t account for the cost or profitability of acquiring these customers. – Monthly revenue per customer : It doesn’t consider the long-term value of a customer or account for potential churn. To maximize long-term profitability.

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Marketing 105

User Pilot

NOVEMBER 28, 2023

Customer lifetime value. The total revenue a company can expect from a single customer over the course of their relationship. Customer activation rate. Monthly and annual recurring revenue. Then, multiply this figure by the average customer lifespan to get your customer lifetime value.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

User Pilot

MAY 30, 2025

Tracking your retention rate helps you know if your product updates, pricing tweaks, or engagement campaigns genuinely keep users and generate revenue. Customer acquisition cost formula. Customer lifetime value formula. Divide that by the total number of users at the beginning of the period, and multiply by 100.

Mobile 86

Mobile Metrics Customer Lifetime Value Software Review 86