OpenView Labs

JULY 6, 2021

The way that people make buying decisions for SaaS follows a relatively predictable pattern. They hire more people to own the function, start experiencing workflow or process issues, and eventually someone is tasked with finding a SaaS solution to alleviate the pains everyone’s experiencing. One person builds out a new function.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

Tom Tunguz

MARCH 2, 2015

A few weeks ago, I joined Mike Volpe, CMO of Hubspot, on the Growth Show where we had a great time talking about a few SaaS topics. A few listeners to the podcast picked a line from that podcast that I think is a really important point for content marketing. Content marketing value compounds.

Content Marketing 157

Content Marketing Marketing Banking Investment 157

SaaStr

DECEMBER 30, 2022

Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages? There is too much to do in SaaS — sales, customer success, product, engineering, demand gen, etc. Content Marketing? Understand the Market Better. Most founders don’t understand their markets well enough in the beginning.

SaaS 248

SaaS Market Research Interviewing Content Marketing 248

Tom Tunguz

MARCH 14, 2017

I once asked a VP of Marketing at a top SaaS company how she thought of content programming. What is the right type of content to create? She replied with a brilliant little insight, “I look at way the best content marketers in the world do it. The same ideas apply in SaaS. I asked her.

Content Marketing 111

Content Marketing Marketing Entertainment Acquisition 111

Chart Mogul

JULY 2, 2019

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. The Content Marketing Institute’s most recent research is also revealing.

Content Marketing 108

Content Marketing Marketing AI Search Trends 108

SaaStr

JUNE 22, 2023

More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months – SaaStr Picking cofounders that aren’t as committed. But they can challenge how you think about the market. More here: Planning to Do a SaaS Startup? At content marketing? App don’t sell — or market — themselves.

SMB 234

SMB SaaS B2C Interviewing 234

Upscope

JUNE 1, 2021

This lessons learned series is part of our live SaaS resource list we're building while launching a new product. What one thing did we learn about doing content marketing was most important and why? It takes 6 to 9 months for some content to reach page 1 of Google. Writing good content can always pay off in the long run.

Content Marketing 52

Content Marketing Marketing Interviewing Strategy 52

Practical Advice on SaaS marketing

JULY 7, 2015

Content marketing isn't just a good idea. When it's done well, content marketing can boost visibility, enhance credibility, and generate inbound leads. There's a reason it's sometimes called "inbound marketing." There's a reason it's sometimes called "inbound marketing." It actually works.

Content Marketing 113

Content Marketing Marketing Education Acquisition 113

SaaStr

JULY 29, 2023

Dear SaaStr: None of The 3 SaaS Products I Developed Have Any Sales. You may not have product-market fit. But assuming you have … well — are you doing any marketing ? There are 100,000+ SaaS apps out there. Are you doing strong content marketing? Marketing takes time. What Am I Doing Wrong?

Development 193

Development SaaS Sales Content Marketing 193

How To Buy Saas

FEBRUARY 27, 2021

About Semrush What is the SEMrush marketing platform? SEMrush is an all-in-one toolkit for SEO, content marketing, competitor research, PPC and also allows you to master social media marketing. Here is the list of some of the tools available in SEMrush Content Marketing Toolkit. Start 7 Days FREE Trial.

Content Marketing 104

Content Marketing Payment Methods Social Media Marketplace as a Service 104

How SaaS Works

OCTOBER 15, 2019

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Ryan Berg

JUNE 26, 2019

What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now. I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: Or jump to the insights now!

Content Marketing 52

Content Marketing Marketing Data SaaS 52

Kalungi

DECEMBER 13, 2022

Content marketing , especially in B2B SaaS, has become a central part of modern business practices. Content marketing, being 62% less costly than traditional marketing while driving three times the amount of leads, has become many marketers’ go-to when it comes to engaging their audience and growing their business.

Content Marketing 52

Content Marketing Marketing B2B Engagement 52

Inturact

JULY 30, 2018

When implemented in the right way, SaaS content marketing can be one of the most powerful tools to build your product’s awareness and foster a devoted customer base that will ultimately comprise enthusiastic promoters of your message.

Content Marketing 48

Content Marketing Marketing SaaS Engineering 48

Inturact

JULY 1, 2018

I know, you’re wondering what on earth composting has to do with content marketing, much less SaaS marketing, but bear with me. Are you seeing the connection to content marketing yet? It’s nearly springtime, and if you’re a gardener like I am, you might be looking into composting.

Content Marketing 41

Content Marketing Marketing SaaS Construction 41

Inturact

AUGUST 22, 2018

The SaaS Marketing Journey -- that arduous road that sees newcomers to your business become active promoters of the products you offer -- is a complicated beast, to be sure. However, just because the tasks ahead pose a significant challenge to your SaaS business, it doesn’t mean that success is beyond your reach.

Content Marketing 51

Content Marketing Marketing SaaS Business 51

SaaStr

MARCH 29, 2020

But there are pockets of SaaS that are growing, and in some cases, significantly faster than before. We put out a thread here you can click on for a deep dive on 100s of SaaS openings from SaaStr CEOs: Are you hiring? Murray Resources is looking for a VP of Marketing with e-commerce background. — Jason ?InItTogether?

Sales Hiring 245

Sales Hiring SaaS SMB Content Marketing 245

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Yes, Box is SaaS. If your head of marketing’s first actions are to hire a bunch of agencies, that’s the wrong person in SaaS. Outsourced content marketing.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

User Pilot

FEBRUARY 25, 2024

Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. Creating custom segments in Userpilot.

SaaS Payments 94

SaaS Payments Trends Payment Solutions Payment Methods 94

Tom Tunguz

JANUARY 17, 2017

I imagine SaaS startups prefer chat to commenting in their content marketing efforts because the startup can exert tighter control over the prospect’s experience compared to a commenting platform. Since the chats are not public, readers cannot comment on each other’s ideas.

Content Marketing 100

Content Marketing Scale Marketing Startup 100

Tom Tunguz

FEBRUARY 16, 2015

If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. Market places cater to buyers and sellers. First, teams should vary content types. Mailchimp does this well.

Content Marketing 100

Content Marketing Startup Strategy Marketing 100

SaaStr

JANUARY 17, 2021

In theory, many things can kill a SaaS startup after $4m-$5m ARR. In theory, many things can stop a SaaS startup after $4m-$5m ARR from getting to $100m. But I’ve now looked into almost 20 SaaS companies that stalled out somewhere in the $20m-$40m ARR range. It’s not market size. Most did not make it.

SaaS 363

SaaS Venture Capital Churn Branding 363

Inturact

SEPTEMBER 19, 2018

But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell. Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business.

Content Marketing 61

Content Marketing Marketing Strategy Branding 61

ProfitWell

OCTOBER 17, 2019

How can this NBC original teach us a ton about content marketing? Content marketers, welcome to the Good Place. Jay Acunzo from Marketing Showrunners is on our radar again, sharing how binge-worthy content leads to relationship building. And The Good Place. Your top subscription news. Name Your Price.

Content Marketing 73

Content Marketing Marketing Scale Consulting 73

FastSpring

JULY 15, 2022

In a one-hour webinar, we covered the four main ways that SaaS companies handle global sales taxes. We also covered: What happens when SaaS companies don’t properly comply with tax regulations. Rachel Harding is the global tax director at FastSpring, handling tax compliance for SaaS companies in over 200 regions around the world.

SaaS Payments 117

SaaS Payments Payment Services Payment Solutions Payment Features 117

Tom Tunguz

JANUARY 29, 2015

Content marketing is one of the most powerful marketing tools startups can employ. I hope they are useful for anyone designing or redesigning a content marketing strategy. For a a SaaS company, a blog’s measure of worth is the rate at which it adds email subscribers to its newsletter.

Content Marketing 100

Content Marketing Strategy Marketing Banking 100

Upscope

NOVEMBER 16, 2018

As a content marketer, what do I want answers for? Below is a screen shot of our 25 Companies Show You Their Best SaaS Pricing Model blog post. It's a roundup of 25 SaaS pricing pages presented in a big long list with notes and pictures. Intercom, onboarding and SaaS. There are a lot of links.

Content Marketing 75

Content Marketing SaaS Marketing Pricing 75

Aaron Beashel

NOVEMBER 24, 2014

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. However, I’ve found there is a lot less content around how to actually execute content marketing on a day to day basis. What content at Campaign Monitor looks like.

Content Marketing 100

Content Marketing B2B Social Media Management 100

SaaStr

FEBRUARY 9, 2024

And in fact, about 90% of SaaS companies that IPO still have their founder as CEO : SaaS CEOs That Go The Distance, To IPO … Tend To Be Founder-CEOs (Updated) Ultimately I see only one problem with founder CEOs: If they can’t constantly recruit, and recruit again, and recruit again , a world class management team.

Scale 261

Scale Interviewing Engineering Content Marketing 261

Incredo

NOVEMBER 19, 2019

You are a CEO (or maybe Founder CEO) at a SaaS company. Cobloom writes that you should first create your user base, see what feedback you receive from them, understand what market wants from you and make changes to your product. As a SaaS CEO, you (probably) won’t directly be in charge for software development. 3) and more.

Scale 188

Scale Sales Hiring SaaS Software Development 188

SaaStr

APRIL 8, 2024

So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. Cut marketing, you’re often cutting future growth. Doing lots more content marketing. Great content always works. But don’t expect it to replace an entire marketing budget.

Marketing 264

Marketing Social Media Advertising Content Marketing 264

SaaStock

JANUARY 25, 2019

The Latin American SaaS landscape is hustling and bustling, having seen more IPOs in the last 6 months than the previous 20 years combined. We will gather 300 leading SaaS founders, executives and investors for three days packed with opportunities and rich exchange of knowledge to push the whole ecosystem forward. Founded : 2013.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

The Marketing & Growth Hacking Publication

NOVEMBER 10, 2021

There are tons of marketing strategies that can be leveraged by companies to generate leads however not every strategy can fit all kinds of businesses. Especially when we talk about SaaS businesses, a different set of marketing strategies are required for customer acquisition. Add a CTA that can make people take action.

Strategy 105

Strategy SaaS Growth Hacking Content Marketing 105

Stax

FEBRUARY 21, 2024

For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software. And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

Inturact

JULY 11, 2022

Content plays an important role in increasing brand awareness, boosting website traffic, and generating new business opportunities.

Content Marketing 52

Content Marketing Marketing SaaS Branding 52

SaaStr

NOVEMBER 18, 2020

I’ve had a chance to watch a whole cohort of SaaS first-time founders go from $1m to $10m ARR in 5 quarters or less (more on that here ) and just been awestruck by how much better than me they are as founders, and how much better they’ve done quantitatively. First-timers often know very little, but are baggage free.

Sales Hiring 363

Sales Hiring Scale SaaS Enterprise 363

Aaron Beashel

JUNE 1, 2014

I am a big fan of the Content Marketing being done by the guys over at Buffer. I think they create some great content and I have personally learnt a lot from them about happiness, productivity and other topics. How can I use content marketing to create behavioural change? Motivation.

Content Marketing 100

Content Marketing Marketing Scale Social Media 100