Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Product-led go-to-market strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

User Pilot

AUGUST 6, 2023

87% of companies either use or are planning to implement marketing automation solutions. Costs associated with marketing automation include tool subscriptions , data migration, and staff training. To calculate your marketing ROI, divide the total net returns by the total costs. How effective is marketing automation?

Marketing 98

Marketing SaaS Social Media Onboarding 98

Outseta

JANUARY 9, 2019

I hope this is a useful barometer of progress for other bootstrapped SaaS start-ups with equally ambitious projects. We’ll now focus on taking each of them deeper by adding functionality to draw us closer to feature parity with the point solutions we compete against (as long as it’s specifically relevant to SaaS start-ups).

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. Use SaaS metrics to reiterate, test, and improve.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Baremetrics

MAY 18, 2021

Working to acquire, qualify, and convert leads is a critical part of SaaS business success, whether you’re a startup or an established enterprise. Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. Your SaaS funnel is a model that visualizes important stages along the customer journey.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

Chart Mogul

AUGUST 10, 2018

This week: An analysis of Slack's landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium? In SaaS Roundup, we comb through the noise to find you only the best SaaS-flavored reads of the week — just our top three. Intercom launched custom chat bots ! Matt Tharp, Blissfully.

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

Incredo

DECEMBER 3, 2019

We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

The Angel VC

JANUARY 15, 2015

Yesterday I shot off a Tweetstorm about some important developments that I'm observing in the SaaS world as we're entering 2015. The point that I made was that most of the tactics which smart SaaS entrepreneurs developed around 2007-2009 – inbound marketing, conversion optimization, lifecycle marketing, etc. –

Growth Hacking 113

Growth Hacking Scale SaaS Content Marketing 113

Unbounce

AUGUST 13, 2019

Taylor Loren knows it better than anyone: SaaS is a tough almond to milk. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). For SaaS marketers, volume is the name of the game. SaaS Brands Grow with Unbounce. Just ask Taylor.

SaaS 111

SaaS Acquisition Content Marketing Benchmarks 111

SaaStr

JANUARY 7, 2021

SaaStr 313: What The World’s Largest SaaS Incumbents Taught Me About Founding & Scaling SaaS Businesses with Sarah Varni, CMO @ Twilio . Inspiration and lessons on scaling a SaaS business can come from many different sources. SaaStr 330: TripActions CMO Meagen Eisenberg on Making Trade-Offs In Marketing .

Scale 245

Scale Sales Hiring Scaling B2B 245

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

User Pilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Let’s get right to it!

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

SaaStr

FEBRUARY 9, 2024

Before joining Zapier, Giancarlo was at Atlassian as a technical sales lead before moving to DropBox as a Senior Director of Growth and Monetization, and was CMO at Confluent – so he has a wealth of knowledge from Zapier’s Go-To-Market history as well as these successful SaaS companies to pull from. At the same time?

Scale 261

Scale Sales Hiring Sales Marketing 261

SaaStr

MARCH 15, 2021

. “The 5 Metrics You Should Track to Maximize Your Company’s Valuation with Thomas Tunguz of Redpoint Ventures” This fun, informal session with Thomas (and pinch-hitting from Jason Lemkin during an IT glitch) was a great deep dive into where SaaS is, right now. #2. It’s very good. #7.

Cloud 142

Cloud CTO Scale Venture Capital 142

How To Buy Saas

AUGUST 16, 2021

A major hurdle when building your SaaS Newsletter awareness is keeping up with the constant requirement for new content, new insights, and new product information. Let’s say your SaaS marketing staff is already writing valuable, relevant blogs and articles for your ideal customer profile (ICP). What is SaaS Newsletter?

Engagement 52

Engagement SaaS Pricing Education 52

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Outseta

JANUARY 10, 2020

While our regular company updates focus largely on product updates, this one is intended to pull back the curtain and provide some insight into how much it costs to build a modern SaaS business, how we’ve allocated equity amongst our team, and what we’ve done from a marketing perspective to grow our user base. 2017 2018 2019 Total.

SaaS Payments 55

SaaS Payments Scale Payment Methods Payment Solutions 55

ProfitWell

DECEMBER 13, 2019

The goal in SaaS sales is not to convince your customer to buy your product there and then—it’s to win that customer over to your product for a lifetime. We’ll tell you how to use your understanding of a prospect to turn them into a delighted customer, what metrics to lean on, and how to build the perfect SaaS sales team. What is SaaS?

Scale 61

Scale Sales Recruiting SaaS Sales 61

How To Buy Saas

MAY 23, 2021

We will go ahead in describing Semrush vs. Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. It is all one toolkit for digital marketing.

Social Media 124

Social Media Content Marketing Advertising Scale 124

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. For example, account expansion could be the domain of both marketing and sales, with the two teams collaborating closely to achieve the product and business goals. Its different stages.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

Baremetrics

NOVEMBER 2, 2021

This app owner charges a subscription fee to their customers (who are Shopify store owners) and collects a monthly or annual fee based on the plan size of their service. This article is for Shopify Partner App developers and how to calculate LTV for your subscription customers. CAC is the average cost of getting one new paid customer.

Payment Solutions 105

Payment Solutions Payment Methods Payments SaaS Payments 105

User Pilot

JULY 4, 2023

Are you in need of credible Typeform alternatives for your SaaS website? In this article, we’ll consider the 12 best Typeform alternatives for SaaS businesses. Reasons for seeking out Typeform alternatives vary from pricing concerns to the need for better branding options, more payment integrations, greater ease of use, etc.

Payments 95

Payments Payment Methods SaaS Payments Payment Solutions 95

How To Buy Saas

JULY 26, 2021

CoSchedule is the best startup tool because it’s an all-in-one marketing tool that helps your team manage your content marketing calendar, social media shares, overall marketing strategy, and projects with one tool. 9 Best Invoice Software For Startups List of the Best Invoice Software Tools for startups.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

How To Buy Saas

MAY 23, 2021

We will go ahead in describing Semrush vs. Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. It is all one toolkit for digital marketing.

Social Media 78

Social Media Content Marketing Advertising Scale 78

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Your SaaS company likely uses a CRM and/or payment processing software, and the data required to compute these core metrics can be all over the place. Table of Contents.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

wepay

FEBRUARY 20, 2018

SaaS business growth isn’t always that different from non-SaaS business growth. For traditional businesses the focus is more on Convert and for SaaS it tilts a bit more toward Retain due to the prevalence of the subscription model. There are three three critical stages for doing that: Attract, Convert and Retain.

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

ProfitWell

MAY 11, 2020

Daily updates of the index can be found in your subscriber newsletter each day, so be sure to check back to see what’s up in the B2B SaaS market—for better informed decisions on market spend, sales forecasting, and growth choices. Now, what's happening in B2B SaaS news? Marketers: you should be Type C.

Scale 52

Scale Content Marketing Subscription Payment Features 52

Baremetrics

NOVEMBER 1, 2021

You can even see your customer segmentation , deeper insights about who your customers are , forecast into the future, and use automated tools to recover failed payments. Sign up for the Baremetrics free trial and start seeing more into your subscription revenues now. Baremetrics monitors subscription revenue for SaaS companies.

Payment Services 98

Payment Services Metrics Payments SaaS Payments 98

ChurnZero

JANUARY 26, 2022

Here’s how SaaS companies, Customer Success teams, Account Managers, and Chief Customer Officers can use the ChurnZero integration with HubSpot to increase customer retention, reduce churn, and improve the customer experience. Katherine Boyarsky is the cofounder of CXD Studio, a creative content marketing agency.

Scale 97

Scale Churn Scaling Retention 97

ProfitWell

MAY 21, 2020

Plus, lots of launches happening this week as B2B SaaS forges ahead. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 Today, your SaaS index is looking pretty fresh. Content marketers have to stop thinking like content people.". The data tells all. 7 day +1.12% | ??

B2B 52

B2B Content Marketing Subscription Payment Features 52

ProfitWell

FEBRUARY 10, 2020

And finally, tips for those looking to dip into the subscription ecommerce space. Your top subscription news. Redefining content in an age of growth. A question we hear time and time again: What is the role of content in growth? Why else would we start an entire network dedicated to the subscription space? :).

Interviewing 40

Interviewing Content Marketing Subscription Payment Features 40

ChurnZero

SEPTEMBER 23, 2022

This is a guest article by Andrew Brown , content marketing manager, Northpass. . That’s why customer education is at the core of preventing subscription churn. Searches for customer retention peaked in early 2022. . Searches for customer churn neared their all-time high around the same period. . The pandemic.

Education 98

Education Customer Success Venture Capital Churn 98

Chart Mogul

AUGUST 30, 2019

Nico is an online marketer and the founder of Launch Space. He’s worked with everyone from Fortune 500 companies to startups helping them develop content marketing strategies that align with their business goals. The problem with SaaS is getting people to see the value in your product. Market Hero.

SaaS Payments 52

SaaS Payments Payment Methods Scale Payments 52

How To Buy Saas

MAY 23, 2021

We will go ahead in describing Semrush vs. Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. It is all one toolkit for digital marketing.

Social Media 52

Social Media Content Marketing Advertising Scale 52