Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. It also means they might be inclined to spend more time on your site, read other blogs, and bookmark you for future references. The goal is to become a trusted reference site to have them come back over and over.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

User Pilot

MARCH 6, 2024

For instance, some users may respond better to paid ads while others – to social media or content marketing. More importantly, the insights enable better targeting and personalization of the marketing tactics based on the customer journey stage. These include: Content marketing and SEO. Email marketing.

Social Media 87

Social Media Sales Funnel Acquisition Retention 87

Baremetrics

MAY 18, 2021

Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

Neil Patel

NOVEMBER 11, 2020

A subscription to services like Grammarly takes care of the majority of misspellings. These will help to solidify your stance while also giving your writers a handy guide to refer to should they need it. Writing tense refers to the three tenses: past, present, and future. Voice refers to active voice versus passive voice.

Social Media 145

Social Media Technical Review Branding Systems Review 145

User Pilot

DECEMBER 18, 2020

Or maybe they got the initial value, but have not progressed beyond the ‘basics’ They may be open to switching over to a competitor or are considering canceling their subscription. For your reference, we have included the three most common reasons why users become disengaged. Source: imgflip.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

User Pilot

AUGUST 6, 2023

87% of companies either use or are planning to implement marketing automation solutions. Costs associated with marketing automation include tool subscriptions , data migration, and staff training. To calculate your marketing ROI, divide the total net returns by the total costs. What is marketing automation?

Marketing 89

Marketing SaaS Social Media Onboarding 89

ProfitWell

NOVEMBER 20, 2019

Today—and quite frankly, every day—content is queen. We’re talking all things content marketing (even if you’re a skeptic, listen on). Your top subscription news. Content marketing, meet everyone. The ProfitWell Report : Is content marketing dead? 3 Chapter 3: Is Content Marketing Dead?

Sales Hiring 40

Sales Hiring Sales Recruiting Content Marketing Underperforming Technical Team 40

Incredo

DECEMBER 3, 2019

And it works for the holiday season as well. Call it the big Christmas exchange and give your customers a free month or 2 when they refer to your product. Did you like these Christmas marketing comments by SaaS community members?

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

Baremetrics

NOVEMBER 21, 2021

Use customer testimonials to build trust of your product While most people marketing their Shopify apps know the value of content marketing, few are utilizing the full variety of content available. Sign up for the Baremetrics free trial and start seeing more into your subscription revenues now.

Outsourcing Services 92

Outsourcing Services Marketing Social Media Sales Hiring 92

OpenView Labs

AUGUST 18, 2020

I once discovered an AI-powered content optimization product while reading an article. Captivated by what the author, a SaaS content marketing expert I respect, said of the product, I signed up for a free trial. It goes beyond building your product to leverage some form of virality and get referred. And then I gave up.

Management 116

Management Subscription Payment Features Churn 116

FastSpring

DECEMBER 11, 2018

Like the stress of …. Customer acquisition. Creating dynamic shopping experiences. Optimizing the checkout process. Setting up subscription and recurring billing. Processing payments. Tax management. Guest blogging is also a great way to get inbound links and traffic.

Payment Methods 61

Payment Methods Business Underperforming Technical Team Social Media 61

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Also, be sure there’s an email subscription option on each of your web properties. Marketing buzzwords like CRO, SEO, and content marketing aren’t out of reach of the average person.

Social Media 145

Social Media Strategy Marketing Business 145

Baremetrics

AUGUST 1, 2021

You can also include discount-related details within the annual subscription plans or showcase pricing plans based on specific user personas/smaller companies to accelerate the sales cycle. As a thumb rule, SaaS companies should laser-focus on driving product-led content. The brand refers to this as the Business Potential Score.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Neil Patel

OCTOBER 13, 2020

It’s a great way to record your invoices, share posts across social media, or get a text notification if an important client emails you. Whatever firm you decide to use, look for a company that knows what they’re doing and has references and data to support their claims. IFTTT stands for If This, Then That. Finance & Accounting.

Outsourcing Services 141

Outsourcing Services Outsourced Development Sales Hiring Technical Review 141

SaaStr

MARCH 20, 2020

At LinkedIn I started out on the prosumer subscription side of the business and then eventually I switched over to the consumer side, which is more about the LinkedIn feed and video and SlideShare and kind of managed PMMs that were driving all of these features that contributed to the daily engagement metrics of LinkedIn. .”

SMB 187

SMB Scale Startup Marketplace as a Service 187

Neil Patel

APRIL 5, 2023

Instantly, you can see a snapshot of your competitor’s current domain authority, referring domains, and backlinks. However, what’s most helpful is the detailed data like referring pages, URLs, domain authority score, and anchor text. Let’s say you want to create an ultimate guide on content marketing.

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Subscription business model. User generated content. Content marketing is often cited as a strategy which has a compounding effect (see image below). Loss Aversion Loss aversion refers to people’s conservation instincts - we prefer avoiding losses to acquiring equivalent gains. Customer data. Economies of scale.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

SaaStr

JUNE 4, 2019

Turn feedback from customers, both prospects, in other words future customers and current customers into attention getting lead generating content. This is something that I’ve had the opportunity to do in all of my different marketing roles. Several of who he referred and who became Lever customers.

Sales Recruiting 187

Sales Recruiting Scale Underperforming Technical Team Pricing 187

User Pilot

MARCH 18, 2021

To start planning a repel marketing strategy, look at the rate of conversion with your different audiences. You may be targeting content marketing professionals that need SEO software, and you have 1,000 accounts following you. However, only 500 are content managers who have SEO specialists on their team.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

Brian Balfour

MARCH 21, 2017

It makes for sexy content marketing. For example, if you have multiple tiers in your SaaS product, average CAC is a lot less actionable than CAC sliced by your different customer segments (with each segment paying different subscription fees). subscription) and another where the common theme is a channel (i.e.

Benchmarks 40

Benchmarks Business Model Acquisition Subscription 40

Chaotic Flow

OCTOBER 9, 2012

For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. Too many B2B professionals see social media as just another marketing communication channel.

B2B 104

B2B Social Media Business B2C 104

SmartKarrot

APRIL 13, 2020

SaaS businesses are organizations that provide subscription-based software applications that are centrally hosted on their servers over the internet. Instead of buying and installing the infrastructure, customers can simply bear the subscription costs of the functionalities they use. Source: Byteant , December 2019. billion by 2022.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

Neil Patel

NOVEMBER 11, 2020

When speaking about video editing, what we’re referring to is improving your videos’ style and not so much about removing minor mistakes. Then, make people want to click on your content using brilliant thumbnails and killer headlines that draw them in. When people finally click on your video, then you can ask for a subscription.

Social Media 145

Social Media Engineering Engagement Interviewing 145

User Pilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. New customers bring in subscription fees, licensing charges, or usage-based payments, which are the lifeblood of SaaS businesses.

Acquisition 95

Acquisition SaaS Payments Payment Methods Metrics 95

SmartKarrot

NOVEMBER 12, 2020

These revenue can be in the form of any revenue that can be referred to as reportable annual GAAP revenue , Annual recurring revenue, or even Customer Lifetime Value. When it comes to recurring revenue, it is not just the subscription renewal revenues that is counted. There are various options to market your product.

Revenue 10

Revenue Customer Lifetime Value Scale Forecasting 10

Sylvia Ng

FEBRUARY 17, 2016

JOB REQUIREMENTS – MARKETING EXPERIENCE. Experience in any of the following: Email marketing, content marketing, PR, affiliates, partnerships, sales, SEO. Minimum 5 years digital marketing experience. Scrape, cross-reference, and mine datasets to produce lists of outbound leads.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Leveraging video content.

SaaS Payments 72

SaaS Payments Marketing Payment Solutions SaaS 72

Sales Hacker

NOVEMBER 15, 2017

AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. For example, you can measure visitor traffic or conversion rate on two different web pages having similar content and purpose.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

Unbounce

MAY 24, 2021

More than 77% of B2B marketers use email newsletters in their content marketing strategy to nurture leads. While most marketers dive into creating more videos (which were dubbed the king of content in 2021), audio can still be a profitable channel for driving awareness and traffic. Podcast sponsorships.

Social Media 145

Social Media Advertising Construction Content Marketing 145

Neil Patel

MARCH 8, 2023

In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget. If you sell a subscription product or software-as-a-service, it’s easy to calculate the average value of a customer. It’s a relatively simple calculation, but this reference chart can make it easier.

Customer Lifetime Value 76

Customer Lifetime Value Payment Methods Payments Payment Features 76

Neil Patel

MARCH 3, 2021

For example, if you want to rank for the keyword phrase “content marketing agency,” click on it to access the following. “Content marketing examples” is one of the best keywords on the list, despite an average monthly search volume of only 1,000. Let’s keep going. Step #3: Click on a Keyword.

Sales 132

Sales Mobile Content Marketing Data 132

Neil Patel

NOVEMBER 4, 2020

Here are the results for the keyword “content marketing tips.”. If you buy a premium subscription, you’ll also be able to see a keyword difficulty score in SERP at the click of a button. And the anchor text tab shows detailed information on the number of referring domains and other parameters for the 10 strongest anchor texts.

Social Media 145

Social Media Software Review Mobile Metrics 145

SmartKarrot

SEPTEMBER 25, 2020

Retaining the customers for long-term, especially if you are into subscription-based business, is a must for business sustainability. There could be multiple channels for your lead generation e.g. Google ads, social media campaigns, content marketing, etc. Customer loyalty. Find your most efficient lead generation channel.

Scale 8

Scale Business Social Media Customer Lifetime Value 8

User Pilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Let’s look at them in detail.

B2B 83

B2B Marketing Sales Hiring Social Media 83

SmartKarrot

NOVEMBER 2, 2020

Customer retention in the case of our company is majorly reducing refunds and increasing subscriptions could reflect customer retention.”. Hung Nguyen, Content Marketing Manager , Smallpdf. Hung Nguyen leads content marketing efforts for Smallpdf , an innovative document management platform, based in Switzerland.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

How To Buy Saas

JANUARY 5, 2023

Automation platforms also have multiple uses so you can do sales and marketing, appointment scheduling, invoicing, reporting and analytics, lead scoring, and other important tasks in one place. You may refer to Kittl as a magical design tool. Content Marketing. Increases Conversion.

Marketing 52

Marketing Scale Social Media AI Search 52