Neil Patel

DECEMBER 3, 2021

Nearly a quarter of readers say bad content quality destroys a blog’s credibility. By using an SME, you’ll be creating content that is trustworthy and reliable. You can also use subject matter expert quotes or references throughout your blog post to reinforce the information and ideas being presented.

Social Media 127

Social Media Content Marketing Advertising Strategy 127

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Kellblog

SEPTEMBER 5, 2021

A few days ago, Steve Pockross released a new episode of his Yes, And Marketing podcast on which he interviews a series of “eclectic and enlivening” marketers where “your weird shower thoughts and disparate liberal arts references take a road trip.” Lest you end with straight Bs.).

Marketing 90

Marketing Interviewing Startup Mobile 90

Neil Patel

JANUARY 31, 2022

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. Content Marketing for E-commerce. Content marketing takes a more roundabout approach.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

Neil Patel

DECEMBER 8, 2021

You look forward to consuming the content, and you spend lots of time on the website absorbing it all. Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more. Content covers everything from blog posts to product descriptions to case studies.

Social Media 136

Social Media Content Marketing Entertainment Branding 136

Buffer Resources

JULY 5, 2023

Google Alerts give a variety of sources that might not be ranking but still have valuable content. How to use it Enter the keyword you want to get alerts—for example, content marketing, influencer marketing, SEO, etc. For instance, I have a content marketing label; within that, I have sub-labels for each creator.

AI Search 90

AI Search Social Media Content Marketing Trends 90

Buffer Resources

FEBRUARY 22, 2024

“When it comes to building your network or finding clients, you need to be intentional about who you’re following,” says freelance Content Marketing Manager Rosemary Egbo. "I'm happy to connect and see more of your content on my feed," she wrote, with a star emoji. Can I ask why?

Social Media 107

Social Media Underperforming Technical Team Engagement B2B 107

Nimble - Sales

MARCH 27, 2019

Topic clustering is a popular content marketing plan – and a buzzword that has been thrown around the inbound marketing space in recent years. This term refers to multiple pieces of content grouped together by a common topic or relevant subtopics (known as pillar content). As a […].

Strategy 92

Strategy Content Marketing Marketing 92

User Pilot

MARCH 17, 2024

It also helps you optimize your content marketing efforts and SEO strategy. You can leverage data from the user journey analytics dashboard to map out the path a user takes from signing up to becoming an active customer who also refers your product to others. Userpilot resource center dashboard 10.

Social Media 95

Social Media Data SaaS Scale 95

Neil Patel

SEPTEMBER 18, 2020

Neil Patel Digital — Best For Content Marketing & Digital Strategy. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month and I’ve done the same things for my fortune 500 clients.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

User Pilot

FEBRUARY 25, 2024

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. It gives you the analytics to see what they are clicking and where they are leaving.

Sales Funnel 103

Sales Funnel Metrics User Experience Branding 103

Neil Patel

APRIL 2, 2023

The number of referring domains, along with the number of.gov and.edu domains linking to your website. As a general rule of thumb, you want the number of new backlinks and referring domains to outweigh the number lost. With all these features, it’s no wonder that BuzzSumo is a must-have tool for any content marketer.

Scale 86

Scale Systems Review Social Media Engineering 86

Neil Patel

DECEMBER 21, 2021

The good news is that as soon as you start writing for a wider audience, you’ll suddenly find that your content is much more thoughtful and appealing than any of your competitors. Most marketing efforts still lack diversity and inclusivity, especially when it comes to content marketing. Make Your Content Accessible.

Content Marketing 132

Content Marketing Advertising Branding compliance 132

Baremetrics

OCTOBER 10, 2021

You’ve probably heard that backlinks are a key component of successful content marketing. They’re a useful content marketing component, but by no means should be relied on exclusively, especially in SaaS businesses. Let’s say you’ve tweaked your content to the final degree. What about incentivized links?

SaaS Payments 111

SaaS Payments Engineering Payment Methods Payment Solutions 111

Tom Tunguz

MARCH 17, 2015

The typical accountant using Xero refers between 6-31 customers to Xero depending on the geography (see slide 16). User Actions - Dropbox’s refer a friend program is the canonical example of a user action to generate new leads and customers. Buyers want to educate themselves before engaging with a salesperson.

Scale 133

Scale Marketing SaaS Content Marketing 133

Buffer Resources

NOVEMBER 13, 2023

As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization). If you’re thinking of using multiple days for your marketing plans, consider some of the unique behaviors of your audience on these days.

Social Media 109

Social Media Marketing Software Review Branding 109

User Pilot

MARCH 6, 2024

For instance, some users may respond better to paid ads while others – to social media or content marketing. More importantly, the insights enable better targeting and personalization of the marketing tactics based on the customer journey stage. . These include: Content marketing and SEO. Email marketing.

Social Media 96

Social Media Sales Funnel Acquisition Retention 96

Neil Patel

AUGUST 11, 2020

Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. Deliverable: a fully-managed content marketing plan, strategy, and system Goal: attract more of the right visitors to your website with high-quality content End result : a blog 100% managed by someone else.

Marketing 144

Marketing Web Development Web Developers Social Media 144

User Pilot

MARCH 7, 2024

User journey funnel reports User journey funnel reports explain how users interact with the product over time, from their initial visit until they reach a specific goal, like upgrading to a premium plan or referring the product to a friend. Ultimately, this leads to increased revenue.

Sales Funnel 100

Sales Funnel SaaS User Experience Trends 100

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 116

Content Marketing Metrics Social Media Marketing 116

User Pilot

NOVEMBER 24, 2023

Customer acquisition refers to the process through which a business gains new customers. It encompasses a range of marketing and outreach tactics, including advertising, promotional campaigns, and content marketing, all tailored to create awareness and interest in the company’s products or services.

Acquisition 101

Acquisition Retention Customer Lifetime Value Churn 101

Buffer Resources

NOVEMBER 1, 2023

But by my late 20s, my obsession with health and fitness had cooled to a much more balanced hobby — which was around the same time I moved into content marketing.  I wasn’t too bothered — until I warmed to the idea of cultivating a professional personal brand in content marketing to level up my career.  

Branding 89

Branding Social Media Consulting Content Marketing 89

Sales Hacker

FEBRUARY 22, 2021

For every five posts that you publish purely for content marketing purposes, write one long-form piece where you make an effort to build new knowledge. When existing blog posts link to your knowledge as a reference or to provide evidence for their opinion, their audience will see you as an authority on the topic.

Sales Hiring 88

Sales Hiring Sales Sales Funnel Content Marketing 88

User Pilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness.

Social Media 93

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 93

Buffer Resources

APRIL 25, 2024

Customers who bought from us in person but aren’t on our list: One cool cross-platform campaign we ran was to customers who purchased from us at farmer’s markets but didn’t give us their email addresses.

Branding 76

Branding Social Media Advertising Acquisition 76

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

Content Marketing 145

Content Marketing Outsourcing Services Technical Review Marketing 145

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. Here are some of the most popular: Content Marketing. Content marketing is a great long-term way to develop customer relationships and drive traffic to whatever it is you’re looking to accomplish. Diversify.

Acquisition 132

Acquisition Outsourcing Services Social Media Scale 132

Subscription Flow

NOVEMBER 28, 2023

Another way is utilizing different SaaS marketing strategies, such as providing high-quality content and expanding product access. This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

SaaStr

NOVEMBER 6, 2019

It’s hard enough to position your own company and product, let alone create a cognitive reference for an entire industry. A signal of success in time will be recognizing that you’re not the only one screaming your category name into a void, but rather others in the marketplace are starting to refer to it accurately as well.

Scale 108

Scale Sales Recruiting Marketplace as a Service Forecasting 108

ProfitWell

AUGUST 27, 2020

Listen wherever you get podcasts: F#ck Content Marketing. I read F#ck Content Marketing so you don’t have to. F#ck Content Marketing isn’t a book only for content marketers. First, let’s start with how better content marketing is much more personalized. About the author.

Content Marketing 59

Content Marketing B2B Trends Churn 59

Neil Patel

APRIL 7, 2021

A brand legend in his own time, Al Reis is credited with retuning the idea of positioning to the marketing mainstream. Once an unconventional approach, growth hacking refers to the process of using analyses and rapid tests to enact high-impact growth opportunities. Does your current marketing strategy need a refresh?

Marketing 128

Marketing Underperforming Technical Team Growth Hacking Social Media 128

Neil Patel

NOVEMBER 11, 2020

These will help to solidify your stance while also giving your writers a handy guide to refer to should they need it. Writing tense refers to the three tenses: past, present, and future. Voice refers to active voice versus passive voice. Active voice is the standard for most bloggers and marketers.

Social Media 145

Social Media Technical Review Branding Systems Review 145

Sales Hacker

MAY 19, 2022

Even the most seasoned sales reps require ongoing training (what we at Mindtickle refer to as “sales everboarding” ) to keep pace with these changes – and ensure they always have the latest and greatest knowledge and skills they need to sell. As such, most enablement and marketing teams invest time and resources into creating more of it.

Sales Hiring 91

Sales Hiring Strategy Content Marketing Onboarding 91

SaaSOptics

MAY 19, 2022

As customer expectations and markets change, so should your customer acquisition strategy. Here are a few key metrics you can reference to test the efficacy of your acquisition strategy: Customer Acquisition Cost ( CAC ). This content is used to engage prospects throughout the buyer’s journey and generate demand for your SaaS.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Neil Patel

SEPTEMBER 28, 2020

content or advertising) and ask your agency how they’d build a strategy to accommodate one specific goal (i.e., how would you increase sales for my worst performing products using content marketing?). Neil Patel Digital — Best For Content Marketing & Digital Strategy.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Neil Patel

NOVEMBER 6, 2020

Neil Patel Digital – Best for Linkable Content Marketing FATJOE – Best for Blogger Outreach Page One Power – Best for Strategic Links The HOTH – Best for Guest Posting RhinoRank – Best for Curated Link Building. Neil Patel Digital – Best For Linkable Content Marketing.

Development Team Review 105

Development Team Review Acquisition Content Marketing Outsourced Development 105

OpenView Labs

APRIL 28, 2021

Content marketing, in its simplest form, is creating and distributing content in order to build awareness about a product or service. And generally speaking, content in content marketing refers to written content published in the form of blog posts. Content marketing needed to change.

Data 55

Data Marketing Content Marketing Software Review 55