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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? They go through their onboarding programs and know the policies.

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30+ Incredible New Speakers for 2021 SaaStr Annual

SaaStr

Tolithia Kornweibel, Chief Revenue Officer @Gusto. Nicole Culver, Director of Product Marketing, SaaS @Bandwidth. Jen Taylor, SVP, Chief Product Officer @Cloudflare. Billi Jo Wright, Chief Risk & Compliance Officer, Payrix. Zeb Evans, Founder & CEO, ClickUp. Tom Clayton, CRO @ Bill.com.

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$1M to $100M in 20 Months, The Hard Part: How Everything Breaks in Hypergrowth with Deel Co-Founder & CRO Shuo Wang (Video)

SaaStr

This insight led Deel to focus on solving payments and compliance. Building revenue operations to support sales Deel had onboarded nearly 100 clients, reports showed good traction, and it was time to leverage this opportunity. From paid ads to account executive productivity, inform any decision you can with data.

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SaaS Companies: Four Signs You’ve Outgrown Stripe

FastSpring

Recurring Disruptions to Service Are Impacting Your Revenue Perhaps you keep finding yourself in a situation where you are experiencing card declines or interruptions in service related to integrations or technical issues. One major difference between a DIY solution like Stripe and an MoR solution is support around compliance and risk.

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The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long

SaaStr

Customers don’t expect as much in terms of security, compliance, etc. Now that makes things hard enough as you scale, but even worse, in SaaS, churn is often masked by high growth when you have early product-market fit. So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster.

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? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch

Sales Hacker

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early! Use timing as a forcing function. Frame solutions, rather than features alone.

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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

The promise of SaaS was healthy profitability at scale and yet we see companies with hundreds of millions of dollars in revenue burning cash. For application, it’s more demand gen followed by brand marketing. Example 2: Compliance and security norms change when you go to other geos. Scale brings new challenges.

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