5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures
SaaStr
DECEMBER 5, 2023
Going upmarket drives category leadership because you establish yourself as the company that the Fortune 500 logos use. Security — SOC 2 compliance is table stakes. You also need dedicated resources across your organization — marketing, customer success, product, legal, and finance. We’ve already mentioned the why.
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