SaaStr

AUGUST 28, 2023

How To Create Values For Your Startup For purpose-driven founders, how you live and honor your values when building and running a unicorn is powerful, not only for your company culture but also for the success of your business. Founders can use the strategies that make sense for them to develop their own set of company values.

Company Culture 209

Company Culture Scaling Interviewing Startup 209

Kalungi

APRIL 18, 2024

Looking for a Chief Marketing Officer should not be a task taken lightly.

Sales Hiring 40

Sales Hiring Interviewing Marketing Company Culture 40

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . In fact, only 4% of PMMs think other teams in their company fully understand what they do. .

Product Marketing 138

Product Marketing Marketing Sales Hiring Scale 138

SaaStr

FEBRUARY 27, 2023

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. The company has since grown to more than 200 employees and over 75,000 customers. Outbound: including Account Based Marketing (ABM). Self-service. We listened to our employees.

Scale 202

Scale Sales Hiring Sales Recruiting Scaling 202

SaaStr

AUGUST 1, 2022

In a crowded field, how can SaaS companies prove themselves and shift from being completely irrelevant to their markets to delivering services their market and buyer personas value? Red Points’ CEO, Laura Urquizu, breaks down their road map to not only becoming market leaders but creating a new market entirely.

Underperforming Technical Team 217

Underperforming Technical Team Marketing Innovation Investment 217

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Social Media 145

Social Media Marketing Advertising Content Marketing 145

SaaStr

FEBRUARY 16, 2022

Over the years, though, Asthana has learned a lot about what can go wrong while building a market-leading company and how to avoid those missteps before they happen. He also observed that after product-market fit had been achieved, companies would only ever have to worry about marketing and sales.

Underperforming Technical Team 245

Underperforming Technical Team Company Culture Customer Success Product Marketing 245

Neil Patel

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Choosing the right marketing automation agency partner will save you a ton of time and get you a lot more leads. So how do you know if a marketing automation agency is a good idea? I wish it was that simple.

Marketing 124

Marketing Technical Review Social Media Systems Review 124

SaaStr

AUGUST 10, 2022

Originally, Miro was a B2C company, but after listening to customer feedback over the years, they realized the software was being used in a productivity-oriented capacity. So they shifted their strategy to become more B2B and, in doing so, realized that they could tap into an even more thriving market. Learning Through Changes.

Sales Hiring 214

Sales Hiring Scale Company Culture Leadership 214

Neil Patel

NOVEMBER 6, 2020

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. A marketing agency won’t re-invent your store on Amazon.

Sales Hiring 109

Sales Hiring Marketing Social Media Marketplace as a Service 109

SaaStr

NOVEMBER 18, 2021

Takeaway: The best habits are ultimately specific to the individual leader and their company. Video: #2 – Building Cultures That Scale. As shown by his biography on the Sequoia website, his investment approach prioritizes company culture and values. Video: #4 – What Traction Does Sequoia Need To See To Invest?

Scale 300

Scale Company Culture Interviewing Finance 300

Neil Patel

MARCH 10, 2021

However, you might need to get a bit more creative to help virtual team building fit your company culture. It will vary based on your company culture, the platform you use, and the type of team building you choose. The post 15 Virtual Team Building Activities Your Marketing Team Will Love appeared first on Neil Patel.

Marketing 142

Marketing Cost optimization & reporting Company Culture Entertainment 142

Neil Patel

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency. The barriers to entry are slim to none.

Marketing 144

Marketing Web Development Web Developers Social Media 144

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. But your sales needs when selling to small and medium-sized businesses differ from an enterprise-level market.

SMB 196

SMB Sales Hiring Scale B2C 196

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

SaaStr

AUGUST 15, 2022

Payhawk’s CEO, Hristo Borisov, and VP of Marketing, Désirée Schildt, have cracked the code. Before attracting investors, ensure that your company structure and products are up to par. We listen to what the market is saying.” Doing that shows you how big the addressable market is. . markets will ?converge.

Scale 202

Scale Marketing Scaling Communication 202

SaaStr

JUNE 23, 2023

Lesson #1: Think Hard About Whether There Is Exponential Growth In Market Arguably, the most important thing to consider when starting a company and a product is exponential growth in market. As you grow, you build a team that adopts that mindset, growing the company culture alongside the business.

Startup 212

Startup Company Culture Marketing Communication 212

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Buffer Resources

APRIL 4, 2024

From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media can be daunting. The typical B2B marketing strategy might be buttoned up, but at least this is TikTok, not LinkedIn.

B2B 85

B2B Social Media Entertainment Company Culture 85

SaaStr

FEBRUARY 25, 2022

These companies are reluctant to work with freelancers because they believe: Freelancers aren’t reliable . Freelancers can’t contribute to company culture. The myth that freelancers can’t do highly integrated work within a company is invalid. Freelancing is not a profession. Freelancers are only gig workers.

Scaling 192

Scaling Artificial Intelligence Company Culture Innovation 192

SaaStr

AUGUST 8, 2021

Chris Britt, CEO and Co-founder of Chime built a company that was focused on a customer base and customer behavior that investors hadn’t yet caught onto—debit card transactions among middle-income Americans. It’s important to have a strong culture. Your company culture is similar to your brand. Be solid with the basics.

Banking 262

Banking Social Media Company Culture Innovation 262

SaaStr

JUNE 13, 2021

Businesses often build something powerful but don’t create the proper value package, and it fails in the market. Being the first to build the business model, not just the product, is what gives you the advantage in the market. #3 4 The architecture of your technology should complement your go-to-market model.

Scale 180

Scale Scaling Business Model Company Culture 180

SaaStr

MAY 27, 2023

It took me a while to see it as a partnership, and to see myself as a peer, and as the more informed market expert. I know more about what's going on in Clari’s market than my investors. It’s especially tough when you’ve become close friends, or the person really embodies the company culture. Let’s get to market.

Technical Review 186

Technical Review Leadership Company Culture Startup 186

SaaStr

JULY 18, 2022

Companies must prove they have the growth, revenue, and users to warrant serious talent. How do they sufficiently value and compensate an engineer’s skills in such a competitive market? Engineers want to see how their work affects the company. Individual Growth. How can you show them that their labor doesn’t exist in a vacuum?

CTO Coach 230

CTO Coach CTO Hire New CTO CTO 230

Point Nine Land

JANUARY 9, 2019

Most marketing tactics (content, social media, events, etc.) For example, if you approach content marketing with performance in mind, you’ll focus heavily on tracking keyword rankings, traffic growth, conversion funnels (what content converts, how, where) and create content accordingly. Sharing your market vision.

Branding 50

Branding Marketing Social Media SaaS 50

OpenView Labs

OCTOBER 26, 2021

Milestone: First traction and product-market fit . At this point you’ll want to seriously interrogate whether your current set of users are going to be the ones to take you public, and whether your total addressable market (TAM) can justify your growth targets and further investment. Hubspot’s CCO on go-to-market success.

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

Buffer Resources

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Social Media 117

Social Media Payment Methods Payment Solutions AI Search 117

Trint

NOVEMBER 20, 2020

Here are three things company leaders can do now to make sure they’re positioned not just for survival, but success. Keep Company Culture Alive As much as people will tell you remote working is the future, I don’t believe this is what employees want. One of them is figuring out how to be comfortable navigating the unknown.

Startup 130

Startup Company Culture Communication Technology 130

IT World

DECEMBER 14, 2022

Over the past year, more than 4 million workers have quit their jobs every month, according to US Bureau of Labor Statistics The report, by human resource management software provider Isolved , says the top way employers can improve company culture and retain their workers is by paying their employees market value.

Company Culture 72

Company Culture Software Management Marketing 72

SaaStr

FEBRUARY 18, 2022

Make customer success part of your entire company culture. Customer success operations can help you become aware of healthy customers who could be advocates for marketing. Customer success operations is an incredible lever that catalyzes your entire customer success team, positively impacting your company’s bottom line.

Customer Success 241

Customer Success Retention Company Culture Metrics 241

Buffer Resources

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

Sales Recruiting 128

Sales Recruiting Sales Hiring Scale Social Media 128

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. In this case, you’ll need an agency with expertise in SEO-optimized content marketing. And you’ll need one with proven results in helping other companies achieve similar results: Example #2. A Crisp-clear Company Culture.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

SaaStr

APRIL 25, 2021

Identify different customer profiles that would be ideal candidates for the market category. Maintain a company culture of innovation to inspire customers and grow your business. Diamond 1: Opportunity Phase. Identify: Research the general pain points and needs around your target customer base.

Development 174

Development Innovation Company Culture Consulting 174

Intercom, Inc.

DECEMBER 21, 2021

We continued to adjust to working from home , and our company culture evolved accordingly. Even more than a good pun, though, I love how customer research is embedded into the very fabric of how we build, market, and sell Intercom. Beth McEntee , Senior Marketing Enablement Editor. Thoughts on innovation.

Technical Review 196

Technical Review Scale Innovation Company Culture 196

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. Steve has previously said, “Sales and marketing must be one team.” What does this mean for the processes used by marketing teams?

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

SaaStr

OCTOBER 13, 2023

If your product has effortless growth or a word-of-mouth motion and momentum, it automatically takes care of one of your biggest cost drivers: sales and marketing. For your product to have that kind of momentum and viral growth, it needs pretty incredible product market fit.

Outsourcing Services 247

Outsourcing Services Sales Hiring Scale SaaS 247

SaaStr

OCTOBER 17, 2023

If you don’t know, it’s the hockey stick curve going from $2M to $6M to $18M to $36M and on and on after you’ve found product market fit. Even if you think you’ve passed the stage of product market fit, it’s always worth keeping a lens toward it and understanding the needs of your customers as you evolve from early to later stages.

Scale 164

Scale Sales Hiring Customer Success Scaling 164