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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. They also manage finances and supervise one or more engineering teams. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

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10 key lessons SaaStock18 attendees picked up

SaaStock

Which is why you should sign up for the 2 for 1 Insider Sale and get two people for the price of one. Thanks for everyone who took the time to write their impressions and share with the community. Black Holes: these are ideas that take up a lot of company effort while offering poor ROI. Work on developing your brand.

Scale 103
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From Freemium to Explosive Growth in a Crowded Market – 8 Years of Learnings with Zoom (Video + Transcript)

SaaStr

Quick recap: Keep your pricing simple. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. You’ve got to learn about sales, about marketing and, otherwise, you need to hire a lot of other people around you to help. Eric Yuan: Yep.

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PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

If you missed episode 122, check it out here: Tips for Building a Diverse Team of High-Quality Salespeople with Wesley Ulysse. All you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, oh, and do all of this with less time.

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SaaStr Podcasts for the Week with Justin Bedecarre, Jen Nguyen, Jason Lemkin, and Aaron Levie

SaaStr

And honestly, we’re limiting ourselves by proximity on recruiting a diverse best-in-class team. You have to continually take a pulse of your team and how they’re feeling. One of the things that you and I talk about a lot is hiring for skill and impact over proximity, right?

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CEOs of Zapier, Walkme and Dialpad: How to Build Your First Management Team (Video + Transcript)

SaaStr

As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29, we’re taking a look back at some of our top sessions of all times. Get best price tickets here!!! So let’s take a look back to a deep dive with the CEOs on what they learned building their first senior teams: ———-.