Intercom, Inc.

DECEMBER 1, 2021

At Intercom, we’ve developed the GEMS framework to help everyone on our teams achieve best-in-class written communication. Boosting this number means creating email communications that are engaging, impactful, and above all, convince your prospect that you can solve their problem. Why are emails crucial to closing the deal?

Communication 118

Communication Underperforming Technical Team Sales Technical Review 118

User Pilot

SEPTEMBER 20, 2023

Working out pricing for a SaaS can be difficult, so consider using a cost-plus pricing method. TL;DR Cost-plus pricing, or markup pricing, is where you add a set to a product’s unit cost, often overlooking competitive market prices. Justifying price increases is easier when adopting a cost plus strategy.

Pricing 97

Pricing Software Review Market Research Acquisition 97

How To Buy Saas

MARCH 7, 2024

The pricing model for software as a service (SaaS) might come in three different formats which are subscription-based, usage-based, or tiered pricing model systems. The tiered price system can be applicable either to separate feature sets or to levels of service for different price ranges.

Pricing 52

Pricing SaaS Payments Payment Solutions Payment Methods 52

User Pilot

OCTOBER 31, 2023

Pricing page best practices are particularly important since complicated pricing drives away leads that would otherwise contact sales. In this guide, we’re going to go over 13 best practices for designing a pricing page that converts! Mailchimp has a comparison table on its pricing page to help visitors compare plans.

Pricing 88

Pricing Scale SaaS Payments Payments 88

Inturact

NOVEMBER 28, 2022

Your SaaS pricing tells the story of your value, and should communicate that value in a way that actually attracts customers. Every SaaS founder worries if their pricing is right, and with good reason. Your SaaS pricing should justify your product and yet be affordable.

Pricing 57

Pricing SaaS Communication B2B 57

TrackStreet

OCTOBER 11, 2023

What’s more important to develop for our products – MAP retail pricing or MSRP? Aren’t MAP pricing and MSRP more or less the same thing? Can we have both MSRP and MAP pricing for our products? Therefore, having a UMAP policy allows the manufacturer to control the cheapest price that their product can be advertised.

Pricing 52

Pricing Merchant Services Advertising Marketplace as a Service 52

Blulogix

NOVEMBER 8, 2023

Accelerating Subscription Business Growth with Usage-Based Pricing By BluLogix Team The subscription business model has long been recognized as a steady path to recurring revenue and business growth. The Evolution of Pricing Traditionally, subscription businesses offered fixed-rate plans. Transparent Pricing: Communication is key.

Subscription 52

Subscription Payment Features Pricing Business 52

Blulogix

FEBRUARY 17, 2024

The Art of Flexibility: How to Master Dynamic Pricing Models in Subscription Billing By BluLogix Team Adapting to the Pulse of the Market for Maximized Revenue In today’s rapidly evolving digital marketplace, static pricing models are becoming a relic of the past.

Subscription 52

Subscription Payment Features Pricing Marketplace as a Service 52

Baremetrics

JANUARY 18, 2022

Competitive pricing is key to succeeding in a global market. There are now an estimated 213 million registered companies globally, each competing with one another on the basis of service, customer care, and pricing. Price is one of the largest determining factors for consumers in terms of which products and services they buy.

Payment Methods 98

Payment Methods Pricing Payment Services Strategy 98

Blulogix

DECEMBER 12, 2023

Why Usage-Based Pricing (UBP)? The Compelling Case for Change By BluLogix Team The B2B subscription landscape whispers of a transformative force – usage-based pricing (UBP). Gone are the days of one-size-fits-all plans and opaque pricing structures. Customers yearn for flexibility, transparency, and a pay-as-you-go ethos.

Pricing 59

Pricing AI Search Subscription Payment Features 59

Blulogix

NOVEMBER 8, 2023

How Your Usage-Based Pricing Strategy Can Help You Stay Competitive in the Crowded Market By BluLogix Team In today’s fast-paced business landscape, staying competitive is more challenging than ever. One powerful tool in your arsenal is a well-crafted usage-based pricing strategy. Usage-based pricing caters to both.

Pricing 52

Pricing Strategy Scale Marketing 52

Tom Tunguz

OCTOBER 11, 2023

But more important, the sales pitch must also change (in addition to the pricing/packaging). Confluence, the internal communication tool, targets managers & leaders. The first is the clear demand from customers seeking security & compliance features. Most businesses transitioning will feel this component of the evolution.

compliance 287

compliance Benchmarks Engineering Pricing 287

SaaStr

JUNE 29, 2023

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. The Year of the Price Hike In 2023, companies face a hard reality –– SaaS prices are rising. Why are SaaS Prices Increasing? weakest link.

VP of Engineering 247

VP of Engineering Trends Cybersecurity Sales Hiring 247

ProfitWell

AUGUST 6, 2020

Today on Recur Now, we’re taking the value metric one step further by talking about the best pricing strategy for SaaS: value-based pricing. Listen wherever you get podcasts: Bananas for value-based pricing. If you’re going to use a value metric, you might as well use a value-based pricing strategy.

Pricing 87

Pricing Strategy Technical Review B2B 87

OpenView Labs

JANUARY 3, 2022

Back in 2015 I published this post “ Your 3 Pricing Strategy Choices: Grow, Skim, or Follow.” In this post, I update the key ideas and introduce a few new ones based on the importance of goal setting and new approaches to pricing and value. Pricing is a critical choice. Pricing strategy selection is a choice.

Pricing 67

Pricing Strategy Innovation B2B 67

Tom Tunguz

JANUARY 1, 2013

Communication is essential to the success of every startup. Clearly, great communication makes demands of the audience. Clearly, great communication makes demands of the audience. But effective communication is challenging. Externally, startups sell customers using marketing and sales. Clear demand is the ask.

Communication 100

Communication Sales Recruiting Market Research Startup 100

ProfitWell

JULY 24, 2020

While selling direct to consumers allows businesses to keep more profit, it requires a different pricing strategy than a traditional wholesale/retailer relationship. In this post, we'll talk about ways you can find the perfect price point for your DTC product and how the power of business intelligence can help. Value-based pricing.

Pricing 72

Pricing Business Model Machine Learning Artificial Intelligence 72

Buffer Resources

AUGUST 16, 2023

We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. Another important detail to note is how Average Sales Price (ASP) and Expenses have changed over time. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

Merchant Services 75

Merchant Services Payment Services Payment Features Payments 75

OpenView Labs

FEBRUARY 9, 2021

This is why we’re seeing more and more SaaS companies—Datadog, Twilio, AWS, Snowflake, and Stripe, to name a few—find success with product led growth paired with usage-based pricing. Usage-based pricing will be the key to successful monetization in the future.”. Usage-based pricing is in all layers of the tech stack.

Scale 98

Scale Pricing Scaling AWS 98

OpenView Labs

NOVEMBER 11, 2020

Any changes to either of these should cause you to reconsider your pricing strategy. Related read: The Ultimate SaaS Pricing Resources Guide. This is generally a bad thing, as commoditization means lower willingness to pay and less opportunity to make strategic pricing decisions. Has the segmentation itself changed?

Pricing 73

Pricing Marketing Market Segmentation Communication 73

Baremetrics

MARCH 24, 2021

1 Recurly Features Pricing 2 Chargify Features Pricing 3 Recurly or Chargify: Which System Is Right for Your Business? Rapidly adjust subscription plans, promotions, and pricing on-the-fly. Pricing Plans start at $149/month plus 0.90 Try Baremetrics free. Table of Contents. Features Make subscription invoicing easy.

Payment Services 78

Payment Services Payment Features Systems Review Payments 78

SaaSX

JULY 18, 2021

Pricing is often thought of as a transactional part of business. Two parties get together and negotiate a price they can both live with. This is why the strategic nature of pricing decisions gets little attention at most companies. Each price transaction is like a dot of paint in a painting by Georges Seurat. Consistent.

Pricing 52

Pricing AI Metrics Strategy 52

ProfitWell

JANUARY 7, 2020

Every business that sells some type of product or service has a pricing method. Pricing methods are ways of calculating the price of goods and services by taking into account all the factors that can influence pricing strategy. Of these four options, value-based pricing is the best option, for your business.

Pricing 52

Pricing Development Team Review Software Review Technical Review 52

OpenView Labs

JUNE 24, 2021

It’s hard to find a SaaS company that isn’t revisiting their pricing right now. This is certainly a good time to think about how to use pricing changes to help accelerate revenue growth. Here’s the rub: The average SaaS company doesn’t have anyone on their team who’s an expert in pricing, let alone a dedicated pricing function.

Pricing 53

Pricing Interviewing Payment Features Systems Review 53

Payrix

APRIL 17, 2024

Outline the most important messages before you launch so you can be sure to communicate those messages in everything you do. Your messaging You understand the specific payment needs and challenges of your customers, so include messaging in your marketing materials that address the ways in which Embedded Payments can solve their pain points.

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

FastSpring

FEBRUARY 13, 2020

A SaaS pricing page does more than attach a price tag to your products. If it’s done right, a pricing page can tell a story of your products and give prospects an insight into what they can gain by purchasing them. If these simple elements of your pricing page aren’t on point, you’ll lose a lot of potential revenue.

Pricing 79

Pricing SaaS Acquisition Enterprise 79

OpenView Labs

JANUARY 12, 2021

Back in another lifetime—exactly one year ago—Kyle and I offered up our pricing transformations for 2020. We stand by these trends (and we believe they’ll accelerate this year): The role of product led growth and the centrality of pricing to a product led growth strategy. Pricing as a part of the customer experience (CX).

Pricing 53

Pricing Scale Outsourced Development Market Segmentation 53

OPEXEngine

MAY 4, 2021

The most sure-fire way for aspiring CFOs to attract the notice of CEOs and boards is to bring a strategic mindset, communicate well and showcase a background in operational finance, recruiters say. Hopefully it will be communicated during the interview process. Public accounting remains the gold standard.

Payment Services 52

Payment Services Finance Communication Strategy 52

SaaStr

MAY 3, 2023

Communicating Expectations To Leaders You must provide tangible, measurable behaviors and expectations for your leaders when you have high standards. This might be an unpopular opinion, but when you do pricing in enterprise, you should be comfortable with every other customer knowing what you’re paying. So we’ll say it again.

Sales Hiring 177

Sales Hiring Scale Pricing Customer Success 177

User Pilot

JULY 31, 2023

Userpilot is an excellent onboarding tool that enables effective in-app communication and on-demand user support. Zendesk stands out as a top customer service platform for enterprise companies, providing omnichannel communication and customizable automation features. Each comes with an overview of its features plus pricing.

Social Media 88

Social Media SaaS Marketplace as a Service Communication 88

The Daily Egg

MAY 31, 2021

Its service plans offer the fundamental features you need to communicate and collaborate at a price growing businesses can afford. Vonage is an all-in-one VoIP provider that takes on a minimalist approach. Add-on features like toll-free numbers, voicemail-to-text, and paperless fax can be purchased as needed.

Pricing 306

Pricing Communication Business 306

OpenView Labs

FEBRUARY 4, 2020

Segment CEO and Co-founder Peter Reinhardt was recently reflecting on what were his top lessons learned from changing packages and pricing. While Segment may be an extreme case, the business is far from unique in learning that it was leaving money on the table due to its pricing. Pricing Is Your Best Shot at Growing 25% Faster.

Pricing 60

Pricing Scale Technical Review Software Review 60

FastSpring

MARCH 8, 2024

Here’s how FastSpring not only rose to the challenge but continues to impress Ovi and the SocialBee team, especially with: A dedication to listening to customers’ needs and providing communicative customer support. We’ve had very good communication with [CSM] Garreth, but also with the leadership team at FastSpring,” Ovi said. “We

Merchant Services 142

Merchant Services Payments Subscription Payment Features 142

CloseSaaS

NOVEMBER 11, 2019

When someone tells you your product is too expensive, it's not always about the price. A classic sales mantra is that if a prospect gives you the price is too high objection, you simply haven't communicated enough value.

Pricing 52

Pricing Communication Sales Startup 52

Stax

MARCH 6, 2024

Create Pricing Plans: Subscription offerings need to be defined according to the business model and services. Plans include pricing, billing cycles (e.g., Tiered pricing: Different pricing tiers are set at fixed intervals but offer varying service or product access levels. monthly, quarterly), and any terms or conditions.

Merchant Services 88

Merchant Services Payment Services Payment Methods Payment Features 88

OpenView Labs

MARCH 4, 2021

For their first five years in business, HubSpot offered three subscription packages ranging in price from $3,000 to $18,000 per year. So in 2011, they introduced usage-based pricing. This pricing change allowed HubSpot to share in the success of its customers. Download The Usage-Based Pricing Playbook.

Pricing 55

Pricing Outsourced Development Marketplace as a Service AWS 55

SaaStr

JUNE 20, 2021

Meet Klaviyo –– a heavyweight industry player in the next generation of eCommerce and customer communication. Pricing & Selling Strategy. When it came to pricing, Klaviyo decided to pursue a value-based model instead of a cost-based model. This allows you to price at a premium. . billion valuation.

Scale 299

Scale Marketing Pricing Consulting 299