Remove Churn Remove compliance Remove Enterprise
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The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long

SaaStr

So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster. Customers don’t expect as much in terms of security, compliance, etc. But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. Endemic churn.

SMB 363
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5 Interesting Learnings From Avalara at $600,000,000 in ARR

SaaStr

Avalara manages a big problem — tax and related compliance automation. And importantly, while the very largest partners support multiple vendors for tax compliance, the vast majority of small partners just deploy Avalara. Gross annual churn of 4%, NRR of 107%. 180,000 revenue per employee.

Scale 332
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What are some of the biggest mistakes you made with enterprise SaaS sales?

SaaStr

But the ones I didn’t, were the ones that silently churned. Not hiring a full-time Chief Security & Compliance Offer. Hiring a CSO way early if you are truly going enterprise. Enterprise customers expect you not just to get on jets (see the point above), but to be there. But you can be responsive to every concern.

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Thanks to ChartMogul, ChurnZero, Cledara, Secureframe, and Verdane for Sponsoring SaaStr Europa 2023!

SaaStr

You get a complete overview of your global subscriber base; MRR, ARPU, ASP, churn and LTV are presented in a beautiful and easy to use dashboard. You need an efficient way to keep your customers successful, reduce churn, drive adoption, and increase net revenue retention.

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Thanks to Bee, ChartMogul, Maast, SecureFrame, and StratusGreen for Sponsoring SaaStr Annual 2023!

SaaStr

You get a complete overview of your global subscriber base; MRR, ARPU, ASP, churn and LTV are presented in a beautiful and easy to use dashboard. Secureframe helps companies get enterprise ready by streamlining SOC 2, ISO 27001, GDPR, CCPA, PCI DSS and HIPAA compliance.

Payments 261
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Who is Peter Gassner CEO and Founder of SaaS Leader Veeva Systems

SaaStr

Who is Peter Gassner CEO and Founder of SaaS Leader Veeva Systems Peter Gassner has established himself as a significant figure in enterprise software, particularly through his leadership at Veeva Systems. Instead of building generic enterprise software, he went all-in on life sciences.

SaaS 261
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Thanks to ChartMogul, ClientSuccess, DuploCloud, FullStory, PeopleAI, and Quolum for Sponsoring SaaStr Annual 2022!

SaaStr

You get a complete overview of your global subscriber base; MRR, ARPU, ASP, churn and LTV are presented in a beautiful and easy to use dashboard. We help SaaS companies proactively manage customer relationships, measure customer health, minimize churn and maximize revenue. to unlock growth.