Remove category messaging-apps
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My App Stack: Rik Haandrikman, VP of Marketing at RevenueCat

SaaStr

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. What’s your core stack of apps today? We’re (for now) using Intercom for trigger-based onboarding and activation messaging, as well as customer communications and newsletters.

Marketing 196
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Don't Look Now But Web3 Companies are Beginning to Trade Like their Web2 Counterparts

Tom Tunguz

But let’s break the data down by category into the top 5 by revenue: L1s (blockchains), DEXs (decentralized exchanges), Credit (lenders), NFT Marketplaces (buy & sell Bored Apes), & Yield Aggregators (systems to maximize interest rates on deposits). for the 21 DEXs in the top 100 web3 apps by revenue. There’s none.

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The Web3 Marketing Stack: The Next Big Wave in Crypto

Tom Tunguz

On the left web3 app marketers (advertisers) gather analytics on their users. Advertisers wage campaigns through AirDrops into wallets, on Ad Networks, through Messaging, or any other number of channels yet to be built. Some will build this in-house, but over time, it will emerge as a separate category.

Marketing 350
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How to Reinvent a Category that’s Already Been Won with Braze Co-Founder Mark Ghermezian (Pod 550 + Video)

SaaStr

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Listen to your customers.

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7 Things All Founders Should Know About Sales with Dave Kellogg (Video)

SaaStr

Marketers must listen in on sales calls, too, because it can reveal whether the brand message really resonates with the customer or if it addresses their interests and pain points. #2 This concept can be challenging to work with if you are a platform seller instead of an app seller.

Sales 246
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?From 0 to 6 Million Users in 5 Years: How ClickUp Stood Out in a Crowded Market with Chief Creative Officer Melissa Rosenthal and Chief Growth Officer (Video)

SaaStr

ClickUp has grown and found its voice in an industry of category players, with a staggering six million users within five years. Microsoft no longer dominates this market, as Google apps are almost on par with Microsoft. . Personalization used to be the result of the right message at the right time in the right place.

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What to Expect from SaaS in 2024 with Founder & General Partner of Craft Ventures David Sacks and SaaStr Founder Jason Lemkin

SaaStr

With that being said, if you have the world’s best payroll app, you can absolutely still talk to Craft. Sacks believes there will be a co-pilot for every professional job category and also horizontal job functions like marketing and sales. Pre-AI SaaS — Pre-AI SaaS apps get turbo-charged in value by adding AI functionality.