User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 88

Product Marketing Marketing Social Media Scale 88

Tom Tunguz

DECEMBER 31, 2022

Just how big is the current web3 B2B SaaS total addressable market (TAM)? But a nascent mid-market does exist : 41 companies produced between $5-25m. in startup market cap. To contrast with web2, Salesforce counts 150k customers in a market of about 650k who spend $57b annually. This is just the web2 CRM market.

Payment Solutions 319

Payment Solutions B2B Software Payment Services 319

SaaStr

MAY 24, 2024

Dave Gerhardt was VP Marketing at Drift, acquired for $1B, and then Privy, acquired for $100m, and now runs a great CMO/VPM community called Exit Five. Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment.

Sales Hiring 246

Sales Hiring Outsourcing Services Technical Review Scale 246

SaaS Metrics

APRIL 15, 2024

Small businesses often face the challenge of standing out amongst bigger, more established competitors. However, with the right marketing strategy, your small business can not only compete but thrive and grow exponentially. But how does one go about creating a marketing strategy that works for a small business?

Strategy 52

Strategy Marketing Business Metrics 52

SaaStr

APRIL 30, 2024

While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. You shouldn’t be adding a bunch of sales reps or spending a bunch of money on marketing if the economics aren’t sustainable. The growth engine from both sales and marketing should to be working before you add gas to it. days a week.

Scale 254

Scale SMB Sales Hiring Sales 254

SaaStr

SEPTEMBER 24, 2023

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. Last week we had a great one with Sarah Scharf, VP of Marketing of Vanta, check it out here. This week we have Jessica Gilmartin, Chief Marketing Officer of Calendly! #1.

Marketing 251

Marketing Leadership Engineering Enterprise 251

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Content Marketing 145

Content Marketing Social Media Marketing Business 145

SaaStr

MARCH 30, 2024

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. This week we have Rik Haandrikman, VP of Marketing at RevenueCat! #1. His natural habitat is the intersection of marketing and technology, and he has a sweet spot for mobile developer tooling.

Marketing 203

Marketing ChatGPT Mobile Onboarding 203

Tom Tunguz

APRIL 16, 2024

Over the weekend, Tobi, the founder and CEO of Shopify, discussed the major reason investors passed on Shopify in the early days : market size. Years later, I listened as Bill Gurley shared his thoughts about market size. He asked himself a question : whether the startup was increasing, decreasing, or maintaining the market size? (I

Marketing 112

Marketing Finance Startup Business 112

The Daily Egg

JANUARY 17, 2019

Content, brand stories, and social media have been dominating marketing conversations for years now. Social media is exploding with businesses that don’t advertise any other way. It makes a small […] The post Online Marketing Steps You Can Take to Make Your Small Business Stand Out appeared first on The Daily Egg.

Social Media 265

Social Media Marketing Business Advertising 265

SaaStr

NOVEMBER 5, 2023

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. Last week we had a great one with Nivas Ravichandran, Head of Marketing at Spendflo, check it out here. This week we have Krithika Muthukumar, VP Marketing at OpenAI! #1.

ChatGPT 238

ChatGPT Marketing Travel Sales 238

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

Social Media 145

Social Media Strategy Marketing Business 145

Teamgate

AUGUST 9, 2023

Marketing automation has become an essential tool for businesses looking to streamline their processes and drive growth. In today’s fast-paced and highly competitive market, small businesses cannot afford to ignore the benefits that marketing automation can provide.

Business 75

Business Marketing 75

How To Buy Saas

APRIL 1, 2024

In today’s world of rapidly evolving social and digital media space, it is very important to stay relevant and create marketing content that would immediately hook potential clients and customers. Are you a business owner expecting to improve your WhatsApp marketing campaigns? 1 What is a WhatsApp Marketing Agency?

Payments 52

Payments Payment Services Marketing Business 52

SaaStr

OCTOBER 5, 2023

But HubSpot is a platform today, from Marketing to Sales to Service to CMS — a true Customer Platform: Its first product is the most mature — its Marketing Hub is growing 20%, vs CRM at 30% and Service at 40%. It’s now adding more new bookings than HubSpot Marketing Hub. of the $2B total ARR for HubSpot.

Marketing 217

Marketing SMB Scale Revenue 217

Predictable Revenue

MAY 3, 2024

Affiliate marketing remains popular among businesses seeking to generate more revenue. The post 5 ways to Create an Affiliate Marketing Sales Funnel appeared first on Predictable Revenue. 81% of firms use it to promote and sell their products.

Sales Funnel 130

Sales Funnel Marketing Sales Revenue 130

Tom Tunguz

MAY 2, 2022

A founder recently told me he would have built his company differently in another fundraising market. In 2008, tightfistedness dominated the market. The 11 year bull market transformed that dynamic. Will businesses focus on shorter term milestones again in more capital efficient categories?

Product Marketing 338

Product Marketing Sales Hiring Marketing Software Development 338

SaaStr

DECEMBER 4, 2023

With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. to find out what was going on.

SaaS Payments 216

SaaS Payments Payment Services Payments Payment Features 216

Tom Tunguz

APRIL 25, 2023

I’m watching public company earnings to identify early trends in the software market to inform startups’ plans for 2023. Another example of AI favoring incumbents : Epic, a large health records company worth about $10-12b with about 30% market share in the US, has implemented some OpenAI features.

AI Search 201

AI Search AI Azure GCP(Google Cloud Platform) 201

The Daily Egg

DECEMBER 24, 2020

Marketing is the lifeblood of every business, and every year, it gets more and more digital. Online content creation, social media management, SEO, email marketing…the list goes ever on and on. The post Best Digital Marketing Agencies appeared first on The Daily Egg. They save […]. They save […].

Marketing 317

Marketing Social Media Strategy Management 317

SaaStr

SEPTEMBER 17, 2023

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. This week we have Sarah Scharf, VP of Marketing of Vanta! #1. The post My App Stack: Sarah Scharf, VP of Marketing of Vanta appeared first on SaaStr.

Marketing 245

Marketing Scale Mobile Branding 245

The Daily Egg

JULY 13, 2020

Businesses today are faced with seemingly endless options for phone systems—from traditional landlines to VoIP phones, cloud solutions, on-premises deployment, and everything in between. Fortunately, we’ve conducted extensive research to narrow down the top business phone solutions on the market. Whether you’re a […].

Systems Review 346

Systems Review Business Cloud Marketing 346

Teamgate

JUNE 13, 2022

Nothing makes a marketer happier than seeing their efforts and hard work pay off. The post 100 Powerful Inbound Marketing Tools To Grow Your Business first appeared on Teamgate. And there’s little we wouldn’t be prepared to do to see those leads trickling in.

Marketing 111

Marketing Business Data Social Media 111

Payrix

APRIL 17, 2024

Adding Embedded Payments gives you an exciting opportunity to grow your business and solve real pain points for your customers. Your business objectives Before you begin your marketing campaign, it’s important to identify your business and marketing objectives.

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

The Daily Egg

JULY 18, 2021

An email marketing course can help you integrate the knowledge you learn into your business to promote growth and stability while helping to build a relationship with your customers. The post Best Email Marketing Courses Compared appeared first on The Daily Egg.

Marketing 300

Marketing Business 300

The Daily Egg

JULY 16, 2021

In 2021, running a successful online business requires savvy digital marketing skills. The internet is packed with endless digital marketing courses and it takes some digging to discover the best course for your needs. The post Best Digital Marketing Courses Compared appeared first on The Daily Egg.

Marketing 325

Marketing Business 325

SaaStr

OCTOBER 1, 2023

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. Last week we had a great one with Jessica Gilmartin, Chief Marketing Officer of Calendly, check it out here. This week we have Sean Falconer, Head of Marketing of Skyflow! #1.

Marketing 217

Marketing Engineering Communication Development 217

Tom Tunguz

JANUARY 17, 2024

I remember my graduate classes well : marketing , operations research, statistics, macroeconomics, strategy, & negotiation. But having worked for about twenty years, there’s a class missing from business school for a skill used as frequently as public speaking & negotiation : Delegation. Or an entire business unit.

Business 179

Business Interviewing Data Strategy 179

SaaStr

OCTOBER 29, 2023

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. This week we have Nivas Ravichandran, Head of Marketing at Spendflo! #1. Nivas Ravichandran heads marketing for Spendflo – Save up to 30% on your SaaS stack.

Marketing 225

Marketing Product Marketing Startup Engagement 225

Stax

MAY 30, 2024

Bookkeeping is an essential part of managing your business and it’s something you must oversee in order to remain profitable. Here’s a list of the ten best accounting apps for your business. TL;DR Bookkeeping is essential for business profitability, and finding the right accounting apps can simplify this task.

Payment Solutions 88

Payment Solutions Payment Services Payment Methods Technical Advisors 88