SaaStr

JUNE 8, 2022

B2B marketing has a reputation for being more performance-oriented than brand-oriented. But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. And more importantly, underneath the humor, there’s a sophisticated strategy at work.

B2B 261

B2B Branding Marketing B2C 261

SaaStr

AUGUST 19, 2023

So our good friend Lloyed Lobo as part of his new book and series on Building Community did a deep dive with Jason on how SaaStr built the world’s largest community for business software — somewhat on accident: Why do some companies have loyal, cult-like followings while others blend into oblivion?

Software 197

Software Business Social Media Government 197

User Pilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience. How to create a customer retention strategy?

Retention 111

Retention Metrics Strategy Scale 111

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

FastSpring

OCTOBER 25, 2023

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business.

SaaS Payments 154

SaaS Payments Payment Solutions Software Review Merchant Services 154

SaaStr

APRIL 20, 2024

The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation. Marketing Strategies and Best Practices Successful marketing strategies are not simply replicable tactics but a combination of factors including timing and luck.

Sales Hiring 265

Sales Hiring Startup Marketing Technical Review 265

Payrix

APRIL 3, 2024

We know it and you do too – Embedded Payments are growing in popularity among software companies. You as the software company make an agreement with a payment processor to become one of their referral partner s. At a very high level, a referral partnership is an integrated payments model. What is a PayFac® developer?

Payment Services 100

Payment Services Merchant Services SaaS Payments Payment Facilitation 100

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. It’s the fastest-growing software business of all time.

Payment Methods 199

Payment Methods Acquisition Scale Payments 199

SaaStr

DECEMBER 1, 2021

The state of software buying has changed. During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . Furthermore, 55% of companies plan to increase software spending in 2022.

Software Review 248

Software Review SMB Enterprise Software 248

Tom Tunguz

JUNE 15, 2021

Most buyers in your target market haven’t heard of your business or the kind of software you sell. But frugality a winning strategy in any of those spaces? They prefer the best known brand, the one synonymous with the category. Suppose you’ve started a company that’s creating a category. Parsimony is prudence.

Strategy 251

Strategy Banking Finance Education 251

Stax

JANUARY 8, 2024

As such, PayFacs need to equip themselves with an effective risk management strategy that helps them continuously monitor risks and employ appropriate risk responses if needed. PayFacs need to equip themselves with an effective risk management strategy that helps them continuously monitor risks and employ appropriate risk responses if needed.

Merchant Services 88

Merchant Services Payfac Payment Services SaaS Payments 88

FastSpring

MARCH 3, 2021

Bundle pricing is one of the most common pricing strategies out there: it’s used by almost every business in all industries. You need to have the right approach to get a successful result out of this strategy. Pricing bundles are typically classified into two general strategies: pure or mixed. What is bundle pricing?

Payment Methods 78

Payment Methods Payment Solutions Pricing Software 78

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

Strategy 105

Strategy Software Review Social Media Engagement 105

Trint

FEBRUARY 22, 2021

In fact, it’s become so successful as a marketing tool, that it can do more for your brand than any other content type. 79% of people say a brand’s video has convinced them to buy a piece of software or app. 54% of consumers want to see more video content from a brand or business they support. What’s your video strategy?

Social Media 147

Social Media Strategy Trends Branding 147

How To Buy Saas

APRIL 15, 2024

Companies providing software as a service are under intense pressure to innovate since the global market for cloud services is projected to reach about $680 billion in 2024. “AI in SaaS” refers to the incorporation of AI technology into SaaS applications, or software as a service. Because it’s in full swing!

AI 52

AI Artificial Intelligence Strategy Technical Review 52

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

How To Buy Saas

MARCH 23, 2024

This reach expansion allows companies to connect with potential customers who prefer consuming content in their native language, thereby increasing brand visibility and engagement. Businesses can use professional translation services or software tools to broaden audience reach and engage with English-speaking viewers.

Strategy 52

Strategy Marketing Technical Review Sales Hiring 52

Trint

FEBRUARY 22, 2021

In fact, it’s become so successful as a marketing tool, that it can do more for your brand than any other content type. 79% of people say a brand’s video has convinced them to buy a piece of software or app. 54% of consumers want to see more video content from a brand or business they support. What’s your video strategy?

Social Media 130

Social Media Strategy Trends Branding 130

User Pilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

FastSpring

SEPTEMBER 16, 2022

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. Our Guiding Principle: Our Software and SaaS Community Must Be Good for You in Order for It to Succeed. Professional moderation.

SaaS Payments 143

SaaS Payments Payment Solutions Merchant Services Software Review 143

TrackStreet

OCTOBER 11, 2023

No brand protection strategy can keep your brand 100% safe at all times—especially if you sell through online resale channels. Here are a few harsh realities to keep in mind that can help your team stay vigilant against the many ongoing threats to your brand.

Branding 52

Branding Cybersecurity Advertising Pricing 52

FastSpring

DECEMBER 9, 2022

SaaS billing software automates one or more of the various aspects of the recurring billing process — payment processing, fulfillment, dunning, and more. With many payment processors, you’ll need additional software to manage complex recurring payments, taxes, chargebacks, dunning, and more. 3 Subscription Management Software.

Payment Services 140

Payment Services Merchant Services Payment Methods SaaS Payments 140

User Pilot

AUGUST 23, 2023

TL;DR Customer experience design optimizes interactions between a brand and its customers to foster satisfaction and loyalty. CX has a much broader scope and covers all customer interactions with your company or brand. By setting goals for CX, brands can monitor their performance and assess if their offerings meet expectations.

Strategy 96

Strategy Software Review User Experience Technical Review 96

TrackStreet

JULY 20, 2023

Successful Online Sales Strategy When a brick-and-mortar retailer considers opening a new store, that company has to weigh the significant capital and operating expenses (mortgage, construction, employees, etc.) To safeguard your growing online sales strategy, you’ll also want a software platform to help you protect your brand.

Scale 52

Scale Strategy Sales Underperforming Technical Team 52

How To Buy Saas

MARCH 25, 2024

They can reach multiple audiences on various platforms, and this strategy helps sellers broaden their consumer base, improve exposure, and possibly increase sales. It is an excellent strategy for everyone who aims to increase their reach, brand awareness, sales opportunities, and online presence on various platforms.

Software 40

Software Social Media Engagement Education 40

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Identify Your Audience and Their Needs.

B2B 144

B2B Strategy B2C Content Marketing 144

Neil Patel

DECEMBER 19, 2022

The right SEO software can make all the difference in taking your site’s SEO to the next level. The good news is I’ve got affordable SEO software that’ll help you win the game of SEO— my tool, Ubersuggest. Your team can use it as a step in your strategy to generate content that converts. Are You Ready for SEO Software?

Software 85

Software AI Search AI Mobile 85

Chart Mogul

DECEMBER 22, 2022

We spoke with SaaS leaders across different sectors to bring you insights on sustainable growth strategies for 2023. We spoke with SaaS leaders across different sectors to bring you insights on sustainable growth strategies for 2023. Make small bets with your growth strategies. How to grow sustainably in 2023? .

Strategy 95

Strategy Scale Finance Acquisition 95

Kellblog

AUGUST 27, 2022

Like Geoffrey Moore’s Crossing the Chasm some 25 years earlier, VCs fell in love with the book, and then pushed it down to the CEOs and CMOs of their portfolio companies. “Sell high” is the old sales rule, and the business of Silicon Valley marketing strategy books is no exception. Why did VCs like the book?

Strategy 134

Strategy Marketing Startup Customer Success 134

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Product-led growth or PLG is a go-to-market strategy that leverages the product itself as a means of generating demand, converting sales leads, and retaining users long-term. What is PLG strategy?

Strategy 98

Strategy Marketing Scale Software Review 98

Baremetrics

AUGUST 1, 2021

In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model. So what works (and doesn’t work) as a SaaS acquisition strategy? Table of Contents. Have a well-optimized website 2. Showcase success stories 4. The Bottom Line.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

TrackStreet

FEBRUARY 16, 2024

To reach that achievement, an organization’s sales and marketing department must employ a variety of strategies to attract as many customers as they can while outperforming competitors. This article shares the foundations of MAP policies that you need to know as a brand owner or manufacturer. What is a MAP Pricing Policy?

Branding 40

Branding Technical Review Advertising Systems Review 40

Neil Patel

JANUARY 1, 2023

In a rapidly growing and increasingly competitive digital landscape, it’s more important than ever for large businesses to have a comprehensive and effective enterprise SEO strategy. In this piece, I discuss some of the steps you need to make an enterprise SEO strategy work for you or your agency. What Is Enterprise SEO?

Enterprise 93

Enterprise Strategy Technical Review Scale 93

Neil Patel

MARCH 4, 2023

When done properly, content localization will allow brands to reach out internationally for global brand recognition and expansion. 5 Companies That Do Well with Localizing Content Global brands need strategies to attract local markets. How do they make a huge brand feel more like it belongs in different communities?

Strategy 81

Strategy Sales Hiring Marketplace as a Service Scale 81

FastSpring

DECEMBER 3, 2020

It forces you and your team to think about your marketing strategy in a new way. You need to tweak every marketing tactic to fit in with your overall subscription marketing strategy. But before we get into strategy, let’s talk about the basics of subscription marketing. What is subscription marketing?

Subscription 113

Subscription Payment Features Strategy Payment Methods 113