SaaStr

AUGUST 6, 2021

The two have plenty to share about making product and marketing work together in a product led-growth model, including some insights drawn from Sean’s history with Amazon and the benefits of bringing B2C techniques to the SaaS game. .

Product Marketing 265

Product Marketing Marketing B2C Strategy 265

User Pilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Marketing 82

Product Marketing Strategy Marketing Market Research 82

User Pilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Growth Marketing 52

Growth Marketing Product Marketing Marketing Customer Lifetime Value 52

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. Ways Brands Can Use Instagram Live Rooms.

Branding 133

Branding Social Media Interviewing Education 133

Brian Balfour

JUNE 28, 2017

It’s Not Just Product Market Fit The second “go-to” answer is product market fit. While product market fit is a component of the framework, it is far from the answer. The issue with the product market fit mantra is that we have taken it to the extreme and developed tunnel vision.

Product Marketing 111

Product Marketing Growth Hacking Marketing Construction 111

SaaStr

MARCH 4, 2021

Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation. With the larger software companies Corporate Marketing Is King, and Product Marketers are the Princes. Because the market barely even knows you exist.

Sales Hiring 356

Sales Hiring Scale Marketing Branding 356

Casey Accidental

JULY 30, 2018

I’ll start with product marketing. Product marketing has suffered from an identity crisis as long as I have known the term. Product marketing, when done correctly (which rarely happens), is usually in charge of three things: Deciding a soon to be released product’s positioning and messaging.

Product Marketing 75

Product Marketing Marketing Underperforming Technical Team Outsourced Development 75

TrackStreet

FEBRUARY 16, 2024

While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. This article shares the foundations of MAP policies that you need to know as a brand owner or manufacturer.

Branding 40

Branding Technical Review Advertising Systems Review 40

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. CX starts from the moment prospects come in contact with your product.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit?

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

OpenView Labs

DECEMBER 10, 2019

Editor’s Note: This article is Part Two of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Our product is ready! This post is part of a series that covers the core Product Marketing work needed in the four critical phases of an early-stage startup.

Acquisition 53

Acquisition Product Marketing Scale Marketing 53

Tom Tunguz

OCTOBER 7, 2015

Is it worth more or less than X product? Also, I’m determining whether the company is successfully matching their branding with their price point with a relative pricing question. A premium product should be priced that way and be marketed as such. How quickly is the product evolving?

Product Marketing 122

Product Marketing Development Team Review Software Review Startup 122

User Pilot

MAY 1, 2024

Are you planning to build a community for your product but are intimidated by the amount of work needed? Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. That’s understandable!

Branding 73

Branding Social Media Acquisition Advertising 73

SaaStr

JANUARY 10, 2024

And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. It was for everyone – product marketing, SDRs who reported in marketing, marketing operations, and sales enablement. They didn’t hire a big branding agency or hire a research firm.

Sales Hiring 252

Sales Hiring Scale Technical Review Leadership 252

SaaStr

SEPTEMBER 24, 2023

Jessica Gilmartin is the Chief Marketing Officer at Calendly, where she leads all aspects of marketing including brand awareness, creative, demand generation, and product marketing. Jessica brings nearly 20 years of marketing and leadership experience to Calendly.

Marketing 257

Marketing Leadership Engineering Enterprise 257

OpenView Labs

SEPTEMBER 25, 2019

Me : “I’ve worked in Product Marketing for the last seven years.”. Them : “Oh, so you do Marketing?”. I work with marketing teams, but my role isn’t exactly marketing.”. It leaves me wondering these questions: How does your sales team stay up to date about the product? Me : “Well, not quite. What I Learned.

Product Marketing 40

Product Marketing Marketing Artificial Intelligence Sales Hiring 40

SaaStr

MARCH 10, 2021

A classic VP of Marketing will do 4 things (although of course no one is great at all 4): Brand and Corporate Marketing. Does stuff for the brand. More on this here: Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. Product Marketing.

Sales Hiring 273

Sales Hiring Marketing Product Marketing Branding 273

ProfitWell

NOVEMBER 11, 2019

That may sound a bit strange for a product-focused show, but the impact of Kanye’s music and personality on the world around him is an interesting example of how powerful personal brand really is. And with a successful musical career, fashion company, and design studio, Kanye definitely knows how to leverage that brand effectively.

Branding 60

Branding Entertainment Product Marketing Engagement 60

SaaStr

SEPTEMBER 17, 2023

Sarah Scharf leads product and brand marketing for Vanta – the company on a mission to secure the internet and protect consumer data. User Evidence which helps collect high value references, case studies, and more.

Marketing 252

Marketing Scale Mobile Branding 252

SaaStr

AUGUST 4, 2021

There is just so much to do in marketing, from product marketing to brand marketing to customer marketing to, of course, demand gen. And really, most VPs of Marketing just want to focus on their 2-3 most favorite things to do. Do they do the right types of product marketing for your stage?

Interviewing 355

Interviewing Sales Hiring Marketing Branding 355

SaaStr

APRIL 17, 2021

Add Brand Marketing (and Real Product Marketing). As you cross $10m ARR, usually, you have enough customers that’s you’ve start to build a real brand. As you truly scale, most of your leads will come from your brand. And o nce your leads are all about your brand — you need a CMO. $10m-$20m+ ARR.

Scale 227

Scale Growth Hacking Marketing Branding 227

SaaStr

SEPTEMBER 11, 2020

They waited until $1b in ARR to go upmarket more, to add a much richer and broader product suite that took them out of “just” email. to get to real Product Market Fit. Mailchimp didn’t really have product-market fit until it went Freemium a full 2 years in. Brand matters, even very early.

Branding 353

Branding Software Scale Business Model 353

SaaStr

NOVEMBER 24, 2021

Salespeople are often compensated at the highest rate when they win brand new business, but that might not be good for revenue expansion and might contribute to churn. So instead, Roberge suggests updating sales comp plans to pay higher for expansion revenue wins over brand new wins. Roberge recommends starting with product-market fit.

Sales Hiring 195

Sales Hiring Scale Compensation Sales 195

OpenView Labs

MARCH 6, 2020

Through market research and focus groups, marketers can determine which audience to target based on favorable responses to the product.”. In B2B SaaS, product positioning is the market fit part of finding product-market fit (the first step before ensuring product-market-price fit ).

Branding 52

Branding Interviewing B2B Market Research 52

SaaStr

JUNE 26, 2023

Director, Startups @ Zendesk Isabelle Guis, CEO North America & Global CMO @ Brevo Guy Marion, CMO @ Chargebee Erin Gunaratna, VP of Product Marketing @ Chargebee Trinity Nguyen, VP of Marketing @ UserGems Mark Kosoglow, CRO @ Catalyst Andrew Davies, CMO @ Paddle Jessica Hutchinson, VP of Product Marketing @ Paddle And so much more to come!!

Enterprise 280

Enterprise Customer Success Product Marketing Startup 280

Tom Tunguz

OCTOBER 17, 2023

On Thursday, November 2nd at 9:30 AM Pacific, Office Hours welcomes Raj Sarkar to talk about Unleashing Outbound Marketing Fury. Raj started his career as a marketing manager at Cisco focused on the SMB market. He then jooined Google to become the lead product marketing manager on Google Cloud Platform (GCP).

GCP(Google Cloud Platform) 144

GCP(Google Cloud Platform) Marketing SMB Cloud 144

SaaStr

SEPTEMBER 23, 2021

A "VP of Product Marketing" rarely knows anything about demand gen, ABM, etc. A few titles that IMHE are flags: “VP of Product Marketing” or “VP of Corporate Marketing” or “VP of Communications” for a VP of Marketing job. They know how to present a product.

Sales Hiring 282

Sales Hiring Sales Recruiting Growth Hacking Product Marketing 282

SaaStr

FEBRUARY 22, 2024

Pouring money into go-to-market will not solve for product market fit. I find that often, in SaaS, it’s easy to get excited after a few customer acquisitions, and teams will too quickly pivot into investing capital into demand gen, sales, and marketing. What’s the #1 bit of advice you’d give to SaaS founders today?

Innovation 248

Innovation Wireless Acquisition Technology 248

SaaStr

APRIL 16, 2021

Just make sure at least 50% of their energy goes into promoting the company, and not just their personal brand. Own product marketing. Own customer marketing (hopefully). Own brand & brand positioning. — Jason BeKind Lemkin (@jasonlk) April 15, 2021. CMO is a tough job. The half-life is short.

Sales Recruiting 280

Sales Recruiting Sales Hiring Branding Product Marketing 280

Tom Tunguz

NOVEMBER 9, 2019

Marketing expertise falls into three segments: product marketing, demand generation, and brand marketing. Each of these kinds of marketers have critical skills for a startup. But the reason many marketing hires fail is the business doesn’t hire the right expertise at the right time. Why is this?

Scale 215

Scale Startup Sales Recruiting Sales Hiring 215

Tom Tunguz

MAY 1, 2023

That achieves a few goals: Validate the value proposition first to ensure product-market fit. At this point, sales should optimize the sales funnel for maximum productivity : short sales cycles & larger contract values. The very best blend aspects of sales engineering & sales closing.

Scale 174

Scale Engineering Outsourced Development Sales 174

Tom Tunguz

JUNE 11, 2020

The head of product would prefer someone with product marketing experience. And when I say pillar, I mean like a product marketing problem, a growth problem, or brand marketing problem. And when I say pillar, I mean like a product marketing problem, a growth problem, or brand marketing problem.

Sales Hiring 248

Sales Hiring Sales Recruiting Product Marketing Acquisition 248

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Competitive differentiation. Building a stage-specific team. #1

Scale 311

Scale Scaling Technical Review Systems Review 311

Point Nine Land

JANUARY 9, 2019

Most marketing tactics (content, social media, events, etc.) can be approached from the performance or the branding angle. But you can also approach content marketing from a branding perspective and focus more on “awareness”: the emphasis is not on lead and revenue generation, but more on how your brand is perceived.

Branding 50

Branding Marketing Social Media SaaS 50

SaaStr

DECEMBER 16, 2023

We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. You absolutely have to hire someone that can recruit, and that has sold a SaaS product at least a smidge harder to sell than yours. Don’t be blinded by brands.

Part-Time VPE 224

Part-Time VPE CTO Hire Sales Recruiting VPCs (Virtual Private Cloud) 224

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world.

Cloud 243

Cloud Scale AWS AI 243

SaaStr

AUGUST 19, 2023

Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

VP of Engineering 219

VP of Engineering AWS AI Engineering 219