20+ of The “Ultimate Sins” When It Comes to Marketing, Sales and Success in Early Stage Startups
SaaStr
NOVEMBER 9, 2023
Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? My list of some bad ones: Sales: Hiring any reps you wouldn’t buy from. Later, once you have a strong VP of Sales, it’s fine though. Your sales reps need to eat. Hiring a brand marketing firm.
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