Sales Hacker

JANUARY 23, 2020

Can you describe your brand of selling in three words or less? The topic of self-branding gets thrown around a lot. However, rarely is it given the same attention as product branding. Learn to brand your (SELF) and you can improve your sales game and career trajectory. Brainstorm Your Brand. Name Your Brand.

Branding 70

Branding Underperforming Technical Team Sales Consulting 70

Casey Accidental

OCTOBER 20, 2020

This is part two of a three part series on sequencing business models. Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. A business is SaaS or SaaS-like if it sells anything else software-related.

Marketplace as a Service 141

Marketplace as a Service Business Model SaaS Payments Payments 141

Tom Tunguz

MARCH 3, 2020

Each bucket has a set of disciplines that the team scores. First, it enumerates the important priorities for a marketing team. And second, the scorecard provides a way for a team to understand their strengths and weaknesses. company positioning: what is the narrative of the business? Business Development.

Underperforming Technical Team 292

Underperforming Technical Team Marketing Scale Social Media 292

Chart Mogul

JULY 8, 2020

Betty Crocker was the invention of General Mills who was brought to life by copywriters, illustrators, and at least one very busy voiceover artist. Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. Brand Voice is Critical to Brand Loyalty.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Intercom, Inc.

JUNE 13, 2018

Businesses have been giving prospects and customers “an experience to remember” for hundreds of years. Those investments have felt good for those in it for the ride, have raised an eyebrow for those on the sidelines, hitting budgets hard and somewhere along the line, have made business sense. Staging events to remember.

Branding 205

Branding Outsourced Development Scale Travel 205

Intercom, Inc.

JUNE 10, 2020

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

Intercom, Inc.

MAY 28, 2018

Working as Sales Development Representatives at Intercom, we deal with a huge volume of conversations with potential leads that come in through live chat. Above all, it was a poor experience for our existing customers. Enter our chatbot to help lead qualification. And then our chatbot stepped in to the rescue.

Scale 187

Scale Underperforming Technical Team Sales Customer Support 187

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 111

B2B Technical Advisors SaaS Payments Underperforming Technical Team 111

SaaStr

NOVEMBER 1, 2022

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. Application SaaS has matured and increasingly there are fewer niches available to build large businesses. Their responsibility would include attracting local talent, running the US and creating an employer brand in the US.

Scale 214

Scale Sales Hiring Cybersecurity Underperforming Technical Team 214

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. From a goal setting perspective, you can’t make it so unattainable that it drives resentment from the team. powered by Sounder. What You’ll Learn.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

User Pilot

NOVEMBER 30, 2023

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.

Underperforming Technical Team 91

Underperforming Technical Team Marketing Market Research Outsourced Development 91

SaaStr

FEBRUARY 13, 2024

How do you build out a Sales Development (SDR) function at your SaaS company? Establishing a baseline for successfully doing outbound with the existing sales team you have is critical before investing in a dedicated SDR function. The first hire after six AEs was a senior hire, Ashley Kelly, as Senior Director of Sales Development.

Sales Hiring 171

Sales Hiring Scale Underperforming Technical Team Revenue 171

Unbounce

JUNE 18, 2019

There was also just so much bad marketing out there —spammy, inauthentic, half-baked. You want your website to convert better, but you’re left relying on developers to help you execute and it sometimes slows you to a stop. We want to team up with you—not just to make this easier, but to make it your default setting. The result?

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

Neil Patel

SEPTEMBER 18, 2020

Choosing the right digital strategy for your business is essential. We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. Everything we do is focused on producing real results for businesses whether that’s more traffic, leads, or revenue.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

Neil Patel

OCTOBER 25, 2020

But should you build your own in-house marketing team or hire an agency partner? Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. They act as a substitute for an in-house team, serving the same labor function but outside of the organization.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

User Pilot

JANUARY 29, 2023

They drive up customer loyalty and retention, turning customers into avid brand ambassadors. Poor SaaS product experience like this dissuades customers from the product, driving them to your customer support team or your competitors. Whereas agencies may need to post on behalf of multiple websites, brands do not.

Business 97

Business Social Media Underperforming Technical Team Onboarding 97

Neil Patel

MARCH 2, 2021

Let me show you why you should be scoping out reviews for your business. Why It’s Important for Your Business to Get Reviewed. With over 31 million small businesses in the US, consumers have a massive amount of choices. For businesses, this means it’s crucial to find ways to set your brand apart from competitors.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Sales Hacker

FEBRUARY 27, 2020

The best way to do that is to develop the right behaviors in your sales reps. There are many things that can drive revenue growth within your company, but as a sales leader, it all starts with your team. Here are five key areas to challenge your team on in order to grow both them and your company. You have to be a sales LEADER.

Underperforming Technical Team 96

Underperforming Technical Team Development Revenue Sales Hiring 96

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? Often, product-oriented founders think they’ve created a technology business that seeks distribution when in reality they’ve founded a distribution business that makes technology.

Sales Hiring 229

Sales Hiring Underperforming Technical Team Marketing Market Research 229

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

Sales Enablement, SaaS and Growth

MARCH 23, 2020

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. It has a compounding effect - the more good decisions a business makes, the better the results will be. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

The Marketing & Growth Hacking Publication

MARCH 3, 2019

Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. Bad web design is a trend among B2B brands. But you might be wondering, Why are these sites SO bad? Get your priorities straight by creating a customer-centric team.

B2B 40

B2B Underperforming Technical Team Branding Sales Hiring 40

Neil Patel

JUNE 21, 2021

After all, why wouldn’t you want customers to rave about your business to friends and family? Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. You won’t gain word-of-mouth referrals if you provide a poor experience. Provide the Best Experience Possible.

Social Media 136

Social Media Underperforming Technical Team Advertising Software Review 136

Chart Mogul

JULY 8, 2020

Betty Crocker was the invention of General Mills who was brought to life by copywriters, illustrators, and at least one very busy voiceover artist. Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. Brand Voice is Critical to Brand Loyalty.

Branding 52

Branding Churn Underperforming Technical Team Retention 52

Audacix

MAY 11, 2023

A vulnerability assessment tools or virtual app scanning for your software team has become as important as your git repository or your ticket management system. You might end up building a whole team in-house to support the open source tool of your choice, which, one would think, defeats the purpose of going open source in the first place?

Underperforming Technical Team 52

Underperforming Technical Team Software Cloud Software Engineering 52

Neil Patel

OCTOBER 29, 2020

They don’t have the strategy, tactics, or tools they need to market their business well. The bad news is that marketers waste 37 to 95 percent of their marketing budget. This is really common, but it doesn’t have to be; if you have the right digital marketing strategy in place, growing your business is easier.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

User Pilot

JANUARY 31, 2023

The main factors contributing to at-risk customers include poor onboarding process , lack of product value perception, lousy customer support, unfixed bugs, and no learning materials, resource center, and FAQs. Bad customer support: Poor customer support leaves customers without help or thinking their complaints are not taken seriously.

Churn 95

Churn Underperforming Technical Team SaaS Payments Payment Solutions 95

User Pilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. This allows businesses to tailor their offerings and engage more effectively with their target market.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

User Pilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. While you can host webinars yourself, also explore collaborating with industry influencers or complementary businesses to co-host some sessions.

Acquisition 100

Acquisition Strategy Social Media Underperforming Technical Team 100

Intercom, Inc.

MAY 13, 2022

Businesses today have to prioritize customer service solutions that leave their customers feeling heard, appreciated, and valued. . Oftentimes a good customer service experience starts with developing a sound process. A customer service process is the process by which a business responds to a customer’s needs and feedback.

Underperforming Technical Team 129

Underperforming Technical Team Customer Support Technical Support Churn 129

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Their challenges and pain points.

B2B 87

B2B Underperforming Technical Team B2C Scale 87

Baremetrics

JULY 31, 2018

Most businesses assume that to grow, they need to look at the numbers. To be a successful business today, you must understand how relationships actually work and how to build them.”. Here’s how we’ve streamlined our customer feedback processes at Hubstaff, helping us grow to serve over 7,000 teams around the world.

Underperforming Technical Team 95

Underperforming Technical Team Business Technical Review Onboarding 95

User Pilot

MARCH 7, 2024

Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. AI writing assistants help teams make their microcopies concise but informative and engaging. The latter is only limited to user behavior within the product. Why is user engagement important?

Engagement 94

Engagement Metrics Underperforming Technical Team Scale 94

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. This is the main focus of the article.

Strategy 85

Strategy Underperforming Technical Team User Experience SaaS 85

Neil Patel

SEPTEMBER 30, 2020

Businesses have always enjoyed a comfortable position when it comes to planning and preparation. Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. 5 Ways a Digital Strategy Consultant Can Help Grow Your Business. Let’s begin!

Consulting 123

Consulting Strategy Technical Review Underperforming Technical Team 123

Sales Hacker

OCTOBER 22, 2017

Modern sales teams need competent professionals with a variety of talents, skills and abilities. But in a hyper changing landscap e, which are the most crucial sales skills and traits that reps must possess (or develop) in order to exceed targets and deliver consistent sales success? Technology Will Never Replace Sales Talent.

Underperforming Technical Team 102

Underperforming Technical Team Outsourced Development Development Social Media 102