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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. How you should think about building a sellable business. Jump to highlights.

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How SaaStr Built the World’s Largest Community for Business Software with Jason Lemkin

SaaStr

So our good friend Lloyed Lobo as part of his new book and series on Building Community did a deep dive with Jason on how SaaStr built the world’s largest community for business software — somewhat on accident: Why do some companies have loyal, cult-like followings while others blend into oblivion?

Software 201
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Practical Thoughts on Branding for Software Startups

Kellblog

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

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Finding the Best Automated Billing Software for Small Businesses

Subscription Flow

If you are on the lookout for automated billing software for small businesses, this is the blog for you to read. In today’s world, having automated billing software is of immense importance because most SaaS companies are growing at an impossibly fast rate due to the various technological booms that are taking place around the world.

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The Power of Co-Branding and White Labeling in Integrated Payment Solutions

Discover how co-branding and white labeling can transform your integrated payment solution to enhance user experience and build customer trust. This article explores the subtle yet impactful differences between third-party, co-branded, and white-labeled payment integrations, offering critical insights for software companies.

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How software companies can leverage value added services to deepen customer relationships

Payrix

Your product is your bread and butter, and as a verticalized software company, you know just how important a tailored, industry-specific application is to your end user.

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7 Tips for Your Next Big B2B Brand Campaign from Front SVP, Global Marketing, Jon Borgese

SaaStr

B2B marketing has a reputation for being more performance-oriented than brand-oriented. But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. And when a business grows, more people need to collaborate and share knowledge.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.