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Scaling From $10M to $100M ARR: The Good, The Bad, and The Ugly with Showpad Co-Founder Pieterjan Bouten (Pod 586 + Video)

SaaStr

The $100 million in Annual Recurring Revenue (ARR) mark is a magnificent milestone for companies that indicates sustainable business growth. Scalability is about capability, so businesses need to understand whether they have the capacity to grow and whether their infrastructure and team can accommodate growth.

Scale 232
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4 Ways Marketing Can Contribute to Company Culture

OpenView Labs

At this point, the notion of “company culture” is widely recognized as an effective way to promote retention, increase employee engagement, enhance brand equity and drive overall business growth. The truth is that each company is unique, so it will look a little different for every business.

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How to Start a Franchise Business

Neil Patel

Starting a business is a major endeavor. You need to perform market research, file for a license, create a marketing plan, and build your brand. One way to shorten the process is to become a franchise business owner. If you’re considering starting a franchise business, there are a few things you should know.

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Branding your early-stage software company

Point Nine Land

A short summary of what I’ve learned about branding reading a bunch of articles online ….and When, like us at Point Nine, you’re a VC primarily focused on B2B businesses, the rise of DTC companies is somewhat puzzling. The answer is often their brand. What’s a “brand” and why is it important? stay tuned!),

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Scaling a SaaS Startup to $1B+ ARR: Insights from UiPath’s CEO and Founder (Podcast +Video)

SaaStr

We’ll explore key aspects such as building customer relationships based on trust and honest feedback, defining company culture amid rapid growth, and hiring strategies that prioritize team chemistry over expertise. He brought that approach into building his business, and it didn’t work.

Scale 211
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Why B2B is finally investing in brand

Chart Mogul

These SaaS companies are raising the table stakes for business software by leveraging the power of brand experience. So what does it take to build a standout B2B brand in 2018? Does this look like a cloud storage business to you? ” The new Typeform brand identity. We need to have the best brand.”.

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8 Ideas for Your TikTok as a B2B Company

Buffer Resources

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. of its US user base to be exact.

B2B 83