Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. In the process, we’ve selected the creme de la creme of all the content we’ve shared in the Roundup. The library encompasses hours and hours of reading, listening, and viewing material.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

DECEMBER 12, 2023

Traditional Sales Teams Vs. Modern Sales Teams Traditionally, most people learned to sell by taking a product, showing the sales team with a demo of how to use it, and then sending them off to sell it. The reality is that the way we sell now should be focused on the buyer. What is your Ideal Customer Profile?

Point of Sale 249

Point of Sale Forecasting Technical Review SMB 249

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. Big Enterprises are taking a risk on you.

Sales Hiring 235

Sales Hiring SaaS Banking AI 235

SaaStr

NOVEMBER 30, 2023

With over a decade of data from qualitative learnings and insights amassed through a network of leaders, ICONIQ deep dives into what it takes to succeed at GTM throughout the four stages of growth. Those familiar with ICONIQ’s work will recognize the ICONIQ Growth Enterprise 5. What do these look like from an early-stage standpoint?

Scale 237

Scale Sales Hiring Scaling Outsourced Development 237

SaaStr

JANUARY 3, 2024

In the latest episode of our What’s New series, Founder and CEO at Secureframe, Shrav Mehta, sits down with SaaStr CEO and Founder Jason Lemkin to share what’s new at Secureframe, a rising SOC-2 and compliance software company breaking out in SaaS. Or one of these similar certifications.”

AI 148

AI SMB compliance Sales Hiring 148

SaaStr

OCTOBER 19, 2022

It’s more accessible than ever to become an entrepreneur and founder in the modern SaaS market. HubSpot co-founders Brian Halligan and Dharmesh Shah describe what they learned along their journey, from creating their business to scaling it, and what you can do to be a successful founder in today’s economy.

Scale 281

Scale Venture Capital SaaS Acquisition 281

SaaStr

OCTOBER 25, 2023

Each year, tens of thousands of SaaS fans attend SaaStr Annual. For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Let’s jump right into the questions.

Scale 245

Scale Sales Hiring AI Sales Recruiting 245

SaaStr

DECEMBER 1, 2023

SaaStr’s own Jason Lemkin shares the top 10 mistakes he sees during the hiring process during Workshop Wednesday, held every Wednesday at 10 a.m. Read the Ultimate Guide to Hiring a Great VP of Sales ebook or What Makes a Great VP of Sales and How to Hire One blog post. Many have hired too quickly or hired over Zoom.

Sales Hiring 148

Sales Hiring Sales Recruiting Sales Interviewing 148

SaaStr

JULY 13, 2022

Next, you enable them to sell your product. Co-founder and CEO of Insider , Hande Cilingir, talks about what it takes to write a successful revenue growth story. Simple processes can help you understand and figure out your critical errors so that you can correct them. SaaS is a fast-paced industry.

Scale 225

Scale Sales Hiring Revenue Marketplace as a Service 225

SaaStr

DECEMBER 21, 2022

If you run a successful, scalable business, the word “enterprise” will inevitably come up at some point—and for good reason. To survive, businesses need to evolve, and creating an enterprise offering for customers is part of the evolution of a business. See what sticks, improve what does, and eliminate what doesn’t.

Scale 200

Scale Enterprise Scaling Management 200

SaaStr

APRIL 1, 2023

The SMBTech economy is very different from enterprise software, and there is massive opportunity to capture it. PST — Jeff Richards, GGV Capital Managing Director, and Tiffany Luck, GGV Capital Partner, share what it takes to win as a SMBTech startup in today’s economy. The market continued to expand and grow into what it is today.

Scale 201

Scale SMB Merchant Services Payment Methods 201

SaaStr

DECEMBER 4, 2021

The SaaS revenue tech stack can help you grow your business, but if you don’t plan carefully, you might invest in tools that aren’t helpful and don’t yield ROI. As Sloan puts it, “Selling as a thing isn’t going away, but it’s changing…it’s not about the sale, it’s about the relationship. People inform the process.

Scale 262

Scale Sales Hiring Social Media Technology 262

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. Sales-assisted, product-led growth strategies that close Enterprise leads. For context to kick us off, some of the top SaaS companies have 41% lower CAC than the rest.

Scale 229

Scale Sales Hiring Strategy Marketing 229

SaaStr

OCTOBER 27, 2021

Buying is a confusing process. Tiers have been established for decades and are a well-understood process for presenting options where pricing can be at least semi-transparent. Give buyers a well-understood buying process, and the sales process is simply easier. When everyone’s bought 100+ SaaS products already.

Pricing 252

Pricing Innovation Enterprise Product Marketing 252

SaaStr

MAY 9, 2023

One of the most essential things SaaS founders need to get right is their sales strategy. In an in-depth workshop, Kellogg shares seven things that every founder should know about results-driven selling. 1 You Need to Get Out There And Sell Sometimes, the best way to learn is by doing. Sign up for free. #1

Sales 259

Sales B2B Consulting Investment 259

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What he’s learned on both sides of the VC table is that the bar is really high for most VCs.

Sales Hiring 259

Sales Hiring Sales Recruiting Scale Headcount 259

SaaStr

JANUARY 3, 2022

With the rise of “Product Led Growth” as such a key concept in SaaS, it brings up an age-old question in business software: Should all pricing be transparent? Certainly “Contact Me” in pricing adds a human element, an additional step, and in many cases, friction to a sales process. It’s a mix.

Pricing 242

Pricing Enterprise Cloud B2B 242

SaaStr

DECEMBER 29, 2023

In part one of this week’s Ask-Me-Anything (AMA) with SaaStr founder and CEO Jason Lemkin, he answered the community’s questions about whether all anyone cares about is AI anymore, investor appetites going into 2024, vertical SaaS, and thriving as a solo founder. Catch up on the first half here if you missed it. The market wants it.

Scale 235

Scale Sales Hiring Customer Success AI 235

SaaStr

AUGUST 30, 2023

G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. Now, there are at least 100k verified SaaS apps on G2, which is huge. Now, there are at least 100k verified SaaS apps on G2, which is huge.

AI Search 201

AI Search AI ChatGPT Software Review 201

SaaStr

DECEMBER 22, 2021

If you’re in SaaS, you know the phrase product-led growth, or PLG—and it’s not going away any time soon. When people hear “product-led growth” there’s an assumption it’s the same thing as a viral product that sells itself. It’s the consumerization of enterprise software.” – Carilu Dietrich. I then become a Zoom user.

Engineering 233

Engineering Marketing Sales Systems Review 233

SaaStr

MAY 14, 2023

Here’s a chance to look back at 4 pre-IPO SaaS leaders today, and how they were doing and what they were thinking in the run up to $10m ARR. What we’ve talked about is 20 percent, and companies growing 20 percent. All were growing 15%-20% a month, so we called them “The 20%ers club” Did that growth last?

Sales Hiring 239

Sales Hiring Sales Recruiting Scale Payment Methods 239

SaaStr

MARCH 25, 2023

Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. That others like Sales Engineers and the product team can fill in the blanks on the product during a sales process. Or when a VP of Sales used to selling to business people has to sell an API to developers.

Scale 231

Scale Sales Hiring Sales Recruiting Sales 231

SaaStr

APRIL 10, 2023

He’s a billionaire and the CEO of the largest vendor in all of SaaS. He’s a billionaire and the CEO of the largest vendor in all of SaaS. So what was up? It took me a while to process. And in SaaS, brands we are attitudinal loyalty to, we buy more from. It wasn’t a sales call. Lots of people.

Airlines 247

Airlines Cloud Market Research Customer Success 247

SaaStr

FEBRUARY 28, 2021

I told the CEO I was pretty sure, given the importance of the problem he was solving, and its impact across the enterprise, that this #1 customer could pay them at least $300,000 a year. Because what he had with his SaaS company is something you may have too with yours. It’s basically what we had.

Revenue 294

Revenue Sales Outsourced Development Enterprise 294

SaaStr

OCTOBER 17, 2023

When we look at publicly traded companies, there is a direct correlation between NRR and Enterprise value. What does NRR have to do with customer success? What Does NRR Aim To Answer Most people know the formula for NRR. In SaaS, you have three ways to make that curve stand out. Sell to more existing customers.

Scale 164

Scale Sales Hiring Customer Success Scaling 164

SaaStr

DECEMBER 26, 2022

Despite economic headwinds, SaaS spending continues to grow, with most companies having self-reported increasing or maintaining SaaS spending. G2 track, their proprietary SaaS spend management platform. This includes data from companies on how they utilize SaaS and their spending. What do buyers want?

Software Review 200

Software Review Software Azure Cloud 200

SaaStr

JANUARY 6, 2021

We also recommend diving into some of our top articles on how to succeed during the interview process and your first few months once you’ve gotten the job including: How to Succeed as a First-Time VP of Sales. What Makes a Great VP of Sales and How to Hire One. Who is looking to hire a VP of Sales in January / Q1?

Sales Hiring 325

Sales Hiring Scale Payment Solutions Payments 325

SaaStr

FEBRUARY 22, 2022

As a result, you’ll have to hire more people, reform your processes, and tailor your systems to accommodate the new demand—all without breaking anything. . 5 ways to scale your SaaS and sales team. 5 ways to scale your SaaS and sales team. What is your product-market fit? What are their buying patterns?

Scale 234

Scale Sales Hiring Scaling Sales 234

SaaStr

JUNE 19, 2023

Dear SaaStr: What’s the Best Advice That Entrepreneurs Never Hear? My list of top advice founders never hear: Thanks for reading Scaling SaaS — from SaaStr! Investors and “advisors” that want something from you will often tell you what you want to hear, or sugarcoat their advice. How badly do you want it?

Scale 216

Scale Pricing Innovation Revenue 216

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. If you approach an SMB with a heavily involved sales process, they will likely move on or go to your competitor.

SMB 194

SMB Sales Hiring Scale B2C 194

SaaStr

JANUARY 18, 2023

Once you’ve been selling for even a little while, you’ll start to assemble a list of the common “objections” to buying your app. It’s the most common objection you’ll get in SaaS sales … Not Right Now. It’s too much business process change in one year. What does that really mean? Talk to you in a few years.”.

Sales Recruiting 259

Sales Recruiting Sales Hiring Technical Review Software Review 259

SaaStr

MAY 1, 2021

How does a SaaS company reach enterprise buyers? Enterprise decision-makers have unique problems they need to solve, but they don’t always have time to experiment with a platform or sit through dozens of software demos to find the right solution. A Different Way to Approach Enterprise Leads .

Enterprise 239

Enterprise Scale B2C SaaS 239

SaaStr

FEBRUARY 21, 2024

Welcome to the latest installment of our “ What’s New ” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. AWS can’t support 20 partners equally. Otherwise, it falls apart.

AWS 210

AWS Scale Sales Hiring Marketing 210

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. SLG is better for communicating the product value at the enterprise level and building the business case. What is product-led growth? Let’s dive right in!

Scale 95

Scale Sales Software Review Retention 95

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. The evolution of SaaS business. Before we get into the dynamics of alignment, let’s briefly review the evolution of SaaS. Era 2, SaaS 2.0:

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Scale Finance Sales Hiring Scaling 204

SaaStr

APRIL 30, 2021

Lately at SaaStr, we’ve become more and more buyers of SaaS software ourselves. And it’s been a vivid reminder of what I hate so much about buying software: Vendors selling you software you never use or deploy. And yet … it does add friction to many sales processes. So what’s the right answer?

SaaS 269

SaaS Pricing Software Churn 269

SaaStr

AUGUST 10, 2023

Whether you’re going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder’s mind. What matters most when raising in early rounds? How much does culture matter in SaaS, and how do you build one that pays dividends? Ideas Are Cheap.

Scale 188

Scale Scaling Sales Hiring Cloud 188