User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards.

Social Media 90

Social Media Data SaaS Scale 90

SaaStr

APRIL 2, 2021

But they also provide terrible, distracting feedback if you aren’t also getting feedback from folks that convert to paid. Free users who haven’t converted to paid give you product feedback that is rarely consistent with what paid customers ask for. Hire a real stretch VP to own marketing, sales, etc. Find a way.

Sales Hiring 327

Sales Hiring Investment SaaS Marketing 327

User Pilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Here’s how to perform conversion funnel analysis for a specific user journey: Create your user personas.

SaaS Payments 98

SaaS Payments Payment Services Payment Methods Payment Solutions 98

SaaStr

JUNE 10, 2020

How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. Drip marketing. Or even longer.

Marketing 259

Marketing Retention Customer Success Content Marketing 259

SaaStr

NOVEMBER 21, 2022

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. Joined by Katie Wickham, Payrix’s Director of Marketing, Butler shares essential tips on accelerating your business to $100 million ARR and beyond. . Just like a boat needs an anchor, your SaaS process does too.

Payments 193

Payments Payment Methods Embedded Payments Scale 193

SaaStr

DECEMBER 14, 2022

By 2021, the market witnessed a frenzied phase to add point solutions. Despite starting as a marketing automation company, HubSpot has since evolved into a CRM platform positioned to aid SMBs in navigating various challenges. The Challenge of Digital Expansion for SMB. This pace cannot be sustained forever.

Scale 231

Scale SMB Scaling Innovation 231

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth.

Strategy 97

Strategy Marketing Social Media AI Search 97

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It helps you visualize the customer journey. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. But how can you use it? They include: Awareness stage (ToFu).

B2B 102

B2B Development Team Review Software Review Marketing 102

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? It’s the #1 thing SaaS companies do the least of, that they should be doing far more of. But get this?

Scale 222

Scale Strategy Marketing Education 222

SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. What should you look for in an Enterprise rep vs. a Mid-Market rep?

Scale 233

Scale Sales Hiring Scaling Revenue 233

User Pilot

MARCH 26, 2023

Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. It is an essential process to get the necessary insights for conversion rate optimization and your SaaS product growth. It can help you identify where your potential customers convert and where they drop off.

Underperforming Technical Team 94

Underperforming Technical Team User Experience Customer Lifetime Value Retention 94

User Pilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

Data 94

Data SaaS Sales Funnel Acquisition 94

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Acquisition 103

Acquisition Strategy Social Media Underperforming Technical Team 103

SaaStr

OCTOBER 11, 2023

Eran Zimman, monday.com’s co-founder and co-CEO, shares his secrets to scaling and growth in an unpredictable market. monday’s Hypergrowth Journey From day one, monday built a platform. Eran Zimman, monday.com’s co-founder and co-CEO, shares his secrets to scaling and growth in an unpredictable market. Why project management?

Scale 164

Scale Sales Hiring Scaling Banking 164

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. What type of medium is used.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

User Pilot

JUNE 9, 2023

What are funnel charts and how to use them to gain insights into user progress along their journeys? You can use funnel charts to easily identify bottlenecks and drop-off points in the user journey. Funnel charts provide you with conversion rate data at different stages of the customer journey. Let’s get right to it.

SaaS 84

SaaS User Experience Onboarding Sales Funnel 84

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So this week’s breakdown on ELG has been a longtime coming.

Scale 93

Scale AI Search Social Media AI 93

Subscription Flow

NOVEMBER 17, 2023

Now more than ever, it is crucial for businesses to invest in SaaS customer journey in this era of the complete overhaul of the digital world. The more expensive and time-consuming inbound marketing has supplanted outbound marketing in the marketing world. What is SaaS customer journey?

SaaS Payments 52

SaaS Payments SaaS Payments Payment Services 52

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why are SaaS companies embracing it? So, owned media.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

SaaStr

SEPTEMBER 7, 2022

Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth. Product-Market Fit . Going from $0 to $1M ARR is the first baby step for any SaaS startup. Use your personal network.

Sales Hiring 208

Sales Hiring Scale Revenue Sales 208

User Pilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. TL;DR User behavior trends are not the same as consumer behavior trends.

SaaS Payments 100

SaaS Payments Trends Payment Solutions Payment Methods 100

User Pilot

MARCH 27, 2024

Secondary navigation is essential to enhance feature accessibility, streamline the user journey , optimize space, and increase feature adoption. We go over 6 secondary navigation examples from other SaaS businesses: Userpilot’s combined secondary navigation blends seamlessly within the primary menu for contextual access.

User Experience 101

User Experience Pricing Engagement Mobile 101

User Pilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts.

Metrics 93

Metrics Customer Lifetime Value Benchmarks Churn 93

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 97

Software Review Outsourcing Services SaaS Sales Hiring 97

SaaStr

NOVEMBER 1, 2022

Sequoia Capital’s India arm put together a terrific summary of all their learnings about SaaS and Cloud from SaaStr Annual this year. They also did an A+ session at Annual with several top India SaaS founders, which you can catch below! Here’s 22 of the most relevant takeaways for India’s SaaS ecosystem.

Scale 220

Scale Sales Hiring Cybersecurity Underperforming Technical Team 220

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Strategy 94

Strategy Marketing Scale Software Review 94

User Pilot

JULY 30, 2023

TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers. You should put more focus on acquisition than retention when you’re launching new features /products or aiming to expand your customer base, or when the market share or churn rate is low. What is customer acquisition?

Acquisition 88

Acquisition Retention Customer Lifetime Value User Experience 88

User Pilot

AUGUST 5, 2023

In this article, we’ll explore effective strategies to convert NPS passives into enthusiastic promoters who’ll advocate your product or service. You can convert NPS passives into promoters with the following strategies: Ask open-ended follow-up questions with NPS surveys to understand the reasons for customer dissatisfaction.

Scale 95

Scale Retention User Experience Strategy 95

Neil Patel

MARCH 9, 2021

Having the ability to find and convert high-quality leads is what keeps these brands successful. Whether you’re running a corporate startup marketing campaign or moving your local business into the digital age , you can’t afford to waste time and money on weak leads. What is Lead Scoring? Why do lead scores matter?

Scale 115

Scale Underperforming Technical Team Metrics B2B 115

User Pilot

JANUARY 31, 2023

CSQLs differ from Marketing Qualified Leads (MQLs), and Product Qualified Leads (PQLs) in a few ways like CSQLs have higher lifetime value (LTV) and require less oversight than the other two do. CSQLs are essential for SaaS companies as they are cheap but high-converting and generate lean revenue.

Customer Success 92

Customer Success Revenue Software Review Strategy 92

User Pilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. It includes marketing, advertising, and promotional activities to reach the target audience.

Metrics 93

Metrics Scale Software Review Retention 93

Blulogix

OCTOBER 11, 2023

Streamlining Success: Five Keys to Automating Usage-Based Billing for SaaS By BluLogix Team Don’t forget to sign up now to learn more about how to implement usage based pricing models in our upcoming webinar with MGI Research. However, to fully capitalize on usage-based billing, SaaS providers need efficient automation.

Payment Features 52

Payment Features SaaS AI Search Subscription 52

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

Engagement 96

Engagement Strategy SaaS Scale 96

SaaStr

SEPTEMBER 17, 2021

After a 16 year journey, Vimeo recently IPO’d at $330m+ in ARR, growing a stunning 56%! (!). Even Now, It’s Still a Land Grab in So Many Segments in SaaS and Cloud. So many markets still have so much more room to grow. #5. We recently had a chance to catch up with Anjali Sud, CEO of Vimeo. More on that here.

Enterprise 240

Enterprise Scale Sales Hiring Headcount 240

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. What is a go-to-market (GTM) strategy?

Strategy 88

Strategy Marketing SaaS Customer Lifetime Value 88

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share.

Retention 95

Retention Strategy Marketing SaaS 95