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Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin (Pod 616 + Video)

SaaStr

The Challenge of Digital Expansion for SMB. The past few years have kicked off an unprecedented wave of digital expansion. But across the SaaS ecosystem, sixty percent of customers try the free product first – which is why Hubspot eventually took steps backward, offering some of their most valuable products for free.

Scale 240
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The Key to Successful Scaling Across Markets With OMERS Ventures Managing Partner Harry Briggs (Pod 591 + Video)

SaaStr

After finding success in their home country, many SaaS founders begin to think globally, considering expansion into the international markets. Consider why you have thought of expansion. Before going international, it’s vital to put together a fully formed playbook that empowers you to pull growth levers.

Scale 223
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Dear SaaStr: How Can a SaaS CEO Tell Which Customers are 10+ Year Customers?

SaaStr

Dear SaaStr: How Can a SaaS CEO Tell Which Customers are 10+ Year Customers? Sometimes a buyer will want to use your product so badly, they’ll just buy and deploy you without going through the standard internal channels and approvals. That means the renewal and expansion are at risk. I think it’s fairly easy. Not really.

SaaS 256
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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. As Zocchetto said, “It’s very important –– sales hiring planning –– because in a self-driven SaaS business model, it’s what drives growth.”. Before you start international expansion, get your internal tools and processes organized.

SMB 205
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5 Predictions about the Future of Customer Success in 2024 with Gainsight CEO Nick Mehta and SaaStr CEO Jason Lemkin

SaaStr

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Back in 2015, when didn’t have the data or NRR or GRR of 115 public SaaS companies. No one would disagree that retention and expansion are important.

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The Top 100 Private Cloud and SaaS Companies Now Have an Average Valuation of $5.2 Billion

SaaStr

A few metrics really stood out to me this year: Their “Cloud 100” top private Cloud and SaaS companies are now worth on average a stunning $5.2B. SaaS is scaling faster than ever. The SF Bay Area is still the HQ for the majority of public SaaS companies today. That’s incredible multiple expansion.

Cloud 327
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Unveiling the Data Behind Effective Scaling with ICONIQ Growth Partner Doug Pepper and Partner & Head of Analytics Christine Edmonds (Pod 637 + Video)

SaaStr

Doug Pepper, General Partner at ICONIQ Growth, has invested in software and SaaS companies for 22 years, from seed to growth stage. For most of these companies, expansion and upselling make a significant part of new ARR in the growth stages. For most SaaS startups, 60-75% of the costs are personnel related.

Scale 221