Buffer Resources

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. I now: Help define content strategy, Write the weekly newsletter, Track content performance through our analytics, Run a guest posting program , Collaborate on team-wide marketing projects.

Social Media 52

Social Media Systems Review Technical Review Software Review 52

User Pilot

APRIL 30, 2024

Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. If you’re interested in learning more about Marty, including his background and top blog and podcast recommendations, continue reading ahead.

Management 100

Management Underperforming Technical Team Innovation Generative AI 100

SaaStr

APRIL 7, 2024

Don’t be swayed solely by impressive resumes or acronyms; instead, seek out those individuals who you would personally buy your product from. And once you do hire a sales team, and especially a VP of Sales — don’t exit sales. Not to figure out product-market fit, or to literally be the first seller. #3.

Sales Hiring 271

Sales Hiring Scale Headcount Sales 271

SaaStr

SEPTEMBER 26, 2023

The biggest structural difference is you have to hire all the VPs by employee 50–100. You won’t be able to scale this far without a full management team — VPs of Sales, Marketing, Product, Engineering, Customer Success at least. You have to let go of being the product manager and head of product.

Sales Hiring 289

Sales Hiring Startup Scale Scaling 289

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. Then, there are regional teams globally in North America, Latin America, Europe, the Middle East, East Africa, Japan, and Asia Pacific.

Cloud 263

Cloud Scale AWS AI 263

SaaStr

MARCH 14, 2023

Organizational Structure and Communication Failure Everyone knows that the biggest issues often arise within any kind of relationship because of a communication breakdown. Early on at PlanGrid, they tried to be creative about organizational structure. And organizational structure was a major factor — hierarchy, to be exact.

Startup 247

Startup Communication Leadership Engineering 247

SaaStr

SEPTEMBER 1, 2023

The right order to hire and scale up for first sales team. #6. The Top 10 Mistakes Folks Make Hiring Their First Sales Team (Updated) The classic guide to the mistakes so many of us make again and again building our first sales team. How Do I Structure My First 1-25 Sales Reps? Also a great watch. #8.

Sales Hiring 244

Sales Hiring Scale Sales Startup 244

SaaStr

JANUARY 31, 2024

Splunk’s core product is a platform for collecting and analyzing high volumes of machine-generated data. Over the years, Splunk has expanded its offerings through acquisitions and product development. ” In essence – re-train your sales team to think about pipeline requirements based on actual data vs. gut instinct.

Enterprise 271

Enterprise Scale Sales SaaS 271

SaaStr

NOVEMBER 3, 2023

Toast’s Go To Market Structure Toast has seen unprecedented growth on the revenue side, so let’s look at the customer acquisition strategy. Due to the non-desk worker nature of restaurants, Toast has two models for acquiring customers: Selling in the field A remote inside sales team Why the two models? In the U.S. Social proof.

Payment Methods 214

Payment Methods Acquisition Scale Payments 214

Andreessen Horowitz

FEBRUARY 14, 2024

It allows for a leaner web team structure without sacrificing feature velocity, and truly gives developers the freedom to build for customer value, instead of managing infrastructure. A year later, Upstash powers caching and messaging for tens of thousands of production applications across four different products.

Investment 115

Investment DevOps as a Service AI Search Application Development 115

SaaStr

JUNE 12, 2021

I.e., if they linked your product inside their website, their blog, their social media — does it disappear if they don’t renew? If a customer churns, what about all the time they put into structuring the data? We’ve lived this recently again at Team SaaStr. Sales teams and many others forget this.

Scale 294

Scale Social Media Churn Subscription 294

User Pilot

APRIL 10, 2024

As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. TL;DR A knowledge base is a centralized library that offers access to helpful information about a product or service. Work on updating and improving your knowledge base structure.

Software Review 89

Software Review AI Search SaaS Technical Review 89

SaaStr

JANUARY 18, 2022

But how can you build a product that provides a superior experience across vastly different scales? . How might your product impact not just your user, but everyone throughout your user’s organization? Team Needs: Above that base of individual needs sits the needs of the team. Structure vs. Flexibility.

Customer Success 261

Customer Success Scale SMB AI 261

Blulogix

APRIL 11, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Conquering Channel Business Management In the dynamic landscape of B2B subscription models, channel business management emerges as a pivotal strategy for expanding market reach and enhancing product distribution.

B2B 80

B2B Subscription Payment Features Scale 80

SaaStr

AUGUST 15, 2022

Before attracting investors, ensure that your company structure and products are up to par. You do that by hiring a strong time, developing a product without getting attached to it, having a proper business structure, and not being put off by rejection. . Hire a strong team. Have a proper business structure.

Scale 214

Scale Marketing Scaling Communication 214

User Pilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support.

AI Search 97

AI Search Software Review SaaS AI 97

SaaStr

APRIL 1, 2022

Many founders find themselves confident in one area of their business, whether it be the product, customer success, or, in Schuck’s case, sales. Early in the company’s life, he was more willing to allocate funds to the sales team than to any other department. Mistake #10: Not Having the Right Account Structure.

Sales Hiring 251

Sales Hiring Acquisition Investment Leadership 251

SaaStr

FEBRUARY 28, 2023

So how can sales leaders best manage their sales teams, both new and more experienced, to keep both morale and numbers up? First, launching Stripe’s LatAm sales team, and now in the platform sales organization. You can’t control uncertainty, but you can create stability for your team. They trust us to see the value.

Sales 232

Sales Management Operational efficiency. Forecasting 232

SaaStr

DECEMBER 6, 2022

Both companies have achieved rapid growth by offering products and services that are tailored to and evolve to the needs of their customers within a highly regulated space. In this early case, the risk paid off for Brex and helped them launch their product with an early foundation of customers. 1) Know your risk appetite as a company.

Scale 255

Scale Scaling compliance Forecasting 255

SaaStr

APRIL 25, 2023

They had to spend some time evaluating data sets and digging into them to best optimize the go-to-market structure to align with the way in which they wanted to emerge in North America and the way in which they wanted to build the go-to-market to best optimize their chances. It all goes together.

Scale 200

Scale VP of Engineering Sales Hiring Engineering 200

SaaStr

NOVEMBER 23, 2021

Q: How do you structure a sales team when you’ve got zero experience doing sales? OK, assuming you know how to do it (you’ve closed 10+ customers yourself) … then how you do you structure your first team? You know how to sell your product. Hire reps you’d buy your own product from. Don’t overcomplicate it.

Sales Hiring 232

Sales Hiring Scale Sales Pricing 232

Blulogix

APRIL 4, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Customer Policy and Hierarchy: Streamlining Customer Management In the complex ecosystem of B2B subscriptions, managing customer relationships efficiently is paramount.

Subscription 40

Subscription Payment Features B2B Management 40

User Pilot

MARCH 27, 2024

The secondary navigation of your website or application can make or break product engagement —that’s how essential it is. HubSpot's combined navigation allows detailed content exploration within major categories through a hierarchical structure. Amplitude provides a side panel for historical navigation and resource discovery.

User Experience 102

User Experience Pricing Engagement Mobile 102

SaaStr

SEPTEMBER 13, 2020

A written critique of your product for a product hire. Spend less time asking structured questions, and more time listening carefully to flags. Do that extra podcast, that extra event, that extra blog post, that extra press interview. Almost nothing really matters, once you have traction, other than building the team.

Sales Recruiting 363

Sales Recruiting Sales Hiring Interviewing Scale 363

SaaStr

JULY 30, 2023

A growth team that takes risks and looks for outlier effects,” says Guillaume “G” Cabane, Co-Founder at Hypergrowth Partners, a collective of advisors, VPs, and others working on an equity basis with companies like Maze, ramp, and Honeycomb.io. A growth team that takes risks and looks for outlier effects. That’s 10x YoY.

Scale 222

Scale Sales Hiring AI Banking 222

SaaStr

AUGUST 26, 2023

Data Doesn’t Have to be Hard: Three Data Myths and How to Bust Them with Mailchimp with John Humphrey, former Head of Data Platform Product at Mailchimp John Humphrey, former head of data platform product at MailChimp and current principal at mfact, joined SaaStr live at Workshop Wednesday to discuss three data myths and how to debunk them.

Technical Advisors 228

Technical Advisors Data Technical Review Sales Hiring 228

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 254

Scale Sales Hiring Scaling Outsourced Development 254

SaaStr

SEPTEMBER 16, 2022

Obviously, customers in your home market should love the product, but you also need to stay updated on your retention rates and NPS to ensure they are staying with your company. You’ll need to take stock of your team, cost implications, and a fully developed growth strategy. . Do you have the right team? Is it worth it?

Scale 227

Scale Scaling Sales Hiring Marketing 227

SaaStr

DECEMBER 14, 2022

Although they lacked an IT team or CIO equivalent to their enterprise counterparts, SMBs responded quickly. Meanwhile, many of Hubspot’s smaller clients (the 1-10 segment) require product-led motions, where direct revenue may pile up slowly in the early days. Think of free products as the front door for your product.

Scale 244

Scale SMB Scaling Innovation 244

SaaStr

JUNE 12, 2022

So do you need another entire team there to manage the fully penetrated accounts? If you don’t have a sales background yourself, you probably aren’t 100% comfortable with the tensions and incentives in commission-based structures. Incent Your Customer Support Team to have as many positive customer resolutions as possibl e.

Compensation 269

Compensation Customer Success Interviewing Sales 269

SaaStr

JUNE 19, 2021

Maximizing the high-quality productivity of your team — without burning them out. Sales naturally has an incentive plan with a bonus structure. Mediocre folks aren’t just less productive themselves. They bring down everyone else’s productivity as well. This is subtler, but it also inspires the team.

Sales Hiring 286

Sales Hiring Customer Success Sales Marketing 286

SaaStr

JANUARY 11, 2022

Zach Kitschke, the CMO at Canva, has been a part of this hypergrowth since the beginning, and took on v arious roles in marketing, customer service, and product management teams. Build communities around your product. Workshops are a mutually valuable way to get people interested in the product and get early feedback.

Scaling 232

Scaling Social Media Innovation Branding 232

Blulogix

APRIL 2, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: How to Manage Subscription Complexity: A Comprehensive Roadmap The evolution of B2B subscription models has introduced unprecedented flexibility and opportunities for businesses across various sectors.

Payment Features 52

Payment Features Payment Services Subscription SaaS Payments 52

SaaStr

MAY 25, 2023

Unless you have an amazing, proven team. No one is going to want to buy your pre-revenue SaaS start-up, unless you have a truly epic, proven team. What people care about is an MSP (Minimum Sellable Product) … which you don’t really prove until Initial Traction, or $1-$1.5m Anyone can build software these days.

Acquisition 361

Acquisition Venture Capital Generative AI Scale 361

ChurnZero

MARCH 10, 2023

Top tips include how to consider the customer perspective, use consistent language and formatting, and the best structure for efficient, effective results. After playing around with our new CS AI tool and gathering product tips and tricks from the industry at large, the above is what we produced as an introduction for this blog.

AI 98

AI Customer Success Technical Review Generative AI 98

SaaStr

MAY 4, 2020

Q: How do you structure a sales team when you’ve got zero experience doing sales? OK assuming you know how to do it (you’ve closed 10+ customers yourself) … then you do you structure your first team? OK assuming you know how to do it (you’ve closed 10+ customers yourself) … then you do you structure your first team?

Sales Hiring 242

Sales Hiring Scale Sales Pricing 242

SaaStr

FEBRUARY 2, 2023

The success of any company depends on its ability to consistently deliver commercially successful products to the market. Product marketing can be difficult, and managing product launches and rollouts can be complex. Is it that you don’t have as good of a product as you thought? The first is quality over quantity.

Sales Hiring 226

Sales Hiring Product Marketing Scale Marketing 226