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Who is Marty Cagan: Background, Books, Product Management Tips, and More

User Pilot

Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. If you’re interested in learning more about Marty, including his background and top blog and podcast recommendations, continue reading ahead.

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The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?

Tom Tunguz

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes. Comms Marketing. Business Development.

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5 Things that Kill Startups with Y Combinator

SaaStr

1 Fake product-market fit. You’re company building before product building. So why do founders believe they have market fit, even if they don’t? Raising a series of pre-product market fit. There is a common misconception that product-market fit means you’ve conceptually built what buyers want.

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Building A $5.6b Company With A Product-Led Flywheel With Postman’s CEO Abhinav Asthana (Pod 528 + Video)

SaaStr

One of the primary problems that Asthana found — both in his own journey, and the journeys of other founders — was that companies presumed that a product-market fit would take the form of a singular event. As companies begin to succeed, they sometimes develop a tunnel vision towards the customers who have brought them their success.

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What I Learned Selling My Company for $130M with Harry Glaser of Periscope Data and ModelBit

SaaStr

They grew like crazy when they found product-market-fit and raised a big Series A and B. Most often, you get a call from a function called corporate development. It’s not a bad relationship to have, but understand that they’re deal executors, not deal creators. There’s some foundational shift or big macro market change.

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The Life and Death of Product Marketing

Casey Accidental

Marketing, especially in a technology company, has been suffering a death from a thousand cuts for years now. As I blogged about before, marketing’s definition grew too broad for one area to be an effective owner. I’ll start with product marketing. Drive demand and usage of the product.

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What is product-market fit? Tapping into your best customers

ProfitWell

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?