Blog compliance Product Marketing Underperforming Technical Team 
SaaStr
NOVEMBER 7, 2023
Customers don’t just want a product today. The good news is you have a big backlog, and the bad news is you have a big backlog. You have to build a lot of extensibility into the product so customers can self-serve and make adjustments to meet their needs. This accomplishes the pieces you need to do product definition in SaaS.
SaaStr
NOVEMBER 1, 2022
They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Proximity to customers helps too.
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SaaStr
JUNE 15, 2021
Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. He said, “I feel so bad. Jeff : I felt really bad, because you plan way ahead. For real, why is the developer market bigger today? ” I’ve never heard that.
SaaStr
NOVEMBER 22, 2019
Before Optimizely, Travis spent 6 years at Salesforce in a number of sales roles including building the first Platform Sales team. What does Travis advise founders when it comes to uniting customer facing teams? * And even just that shift drove a lot of behavior change both with customers and internally with the teams.
OPEXEngine
MARCH 9, 2021
“I’ve talked to countless entrepreneurs who are anxious about the next step—first seed round, hiring a team, landing a board member, etc.,” That’s exactly what got the former Zenefits leadership team into trouble. As you start to develop a go-to-market strategy, “make sure to think through the process holistically,” says Jay.
Sales Hacker
AUGUST 23, 2018
You might optimize your prices and meet compliance regulations or you might have the best sales tools at your disposal. More often than not, businesses struggle to make their profits soar because they waste time going after the wrong product/market. Ask them: How badly do they need a product like yours.
SaaStr
MARCH 8, 2019
He had blogged his way through business school, and I was watching his blog, and he had no people and no money. He had 100 times more traffic in his crap little blog than any of my wealthy venture backed start ups. How do you pull them through the blog sphere? Versus outbound marketing. And I was on Alexa.
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